【摘要】：文章以技術(shù)接受模型、信息系統(tǒng)成功模型、使用與滿足理論為基礎(chǔ),并引入感知流行性變量,構(gòu)建個人云存儲服務(wù)使用意愿影響因素模型。通過問卷調(diào)查的方式搜集了268份有效樣本數(shù)據(jù),并運用結(jié)構(gòu)方程模型方法進行實證研究。結(jié)果發(fā)現(xiàn):系統(tǒng)質(zhì)量、感知流行性通過感知有用性和感知易用性的中介作用對使用意愿產(chǎn)生正向顯著影響;信息需求正向顯著影響感知有用性;社交需求對感知有用性無影響,服務(wù)質(zhì)量對感知有用性與感知易用性影響不顯著;感知有用性與感知易用性都正向顯著影響用戶使用意愿,且感知有用性的作用更強。
[Abstract]:Based on the technology acceptance model, the information system success model, the theory of usage and satisfaction, and the introduction of perceived epidemic variables, this paper constructs a model of influencing factors of personal cloud storage service's willingness to use. 268 valid sample data were collected by questionnaire, and an empirical study was carried out by using structural equation model method. The results show that system quality and perceived popularity have a positive and significant impact on the willingness to use through the mediating role of perceived usefulness and perceived usability, while information requirements have a positive and significant impact on perceived usefulness. Social needs have no effect on perceived usefulness, while quality of service has no significant effect on perceived usefulness and perceived usability. Both perceived usefulness and perceived usability positively affect users' willingness to use, and perceived usefulness plays a more important role.
【作者單位】： 武漢大學(xué)信息管理學(xué)院;
【分類號】：G252

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