【摘要】：隨著人們對(duì)知識(shí)付費(fèi)態(tài)度的轉(zhuǎn)變,知識(shí)問(wèn)答社區(qū)也在不斷探索新的商業(yè)模式,實(shí)現(xiàn)知識(shí)的變現(xiàn)。文章旨在對(duì)以分答和值乎為代表的新一代知識(shí)問(wèn)答社區(qū)的運(yùn)營(yíng)模式進(jìn)行探索。文章基于媒體多樣性理論、媒體同步性理論、社會(huì)臨場(chǎng)感理論、資源觀理論和共享經(jīng)濟(jì)理念提出新一代知識(shí)問(wèn)答區(qū)別于以往知識(shí)問(wèn)答社區(qū)的不同之處,即有聲的知識(shí)問(wèn)答形式與付費(fèi)的知識(shí)交易模式。隨后,文章利用用戶體驗(yàn)要素模型對(duì)分答和值乎從五個(gè)層面(戰(zhàn)略層、范圍層、結(jié)構(gòu)層、框架層和表現(xiàn)層)進(jìn)行比較分析。研究發(fā)現(xiàn),新一代知識(shí)問(wèn)答社區(qū)在一定程度上提升了用戶問(wèn)答過(guò)程的體驗(yàn)并且將人們的認(rèn)知盈余進(jìn)行有效變現(xiàn)。最后文章指出現(xiàn)有運(yùn)營(yíng)模式存在的不足并提出相應(yīng)的改進(jìn)建議。
[Abstract]:With the change of people's attitude to paying for knowledge, the Q & A community is constantly exploring new business models to realize the realization of knowledge. The purpose of this paper is to explore the operation mode of the new generation of Q & A community, which is represented by split answer and value. Based on the theory of media diversity, the theory of media synchronism, the theory of social presence, the theory of resource view and the concept of shared economy, the paper puts forward the differences between the new generation of knowledge question and answer and the past knowledge question and answer community. That is, the voice of the form of Q & A and pay for the knowledge of the transaction model. Then, the paper uses the user experience element model to compare the answer and value from five levels (strategic layer, scope layer, structure layer, frame layer and presentation layer). It is found that the new generation of knowledge Q & A community improves the experience of the process of question and answer to a certain extent and effectively realizes the cognitive surplus of people. Finally, the paper points out the shortcomings of the existing operation mode and puts forward corresponding suggestions for improvement.
【作者單位】： 南京理工大學(xué)經(jīng)濟(jì)管理學(xué)院;
【基金】：國(guó)家社科基金重大項(xiàng)目“面向知識(shí)創(chuàng)新服務(wù)的數(shù)據(jù)科學(xué)理論與方法研究”(項(xiàng)目編號(hào):16ZAD224) 國(guó)家自然科學(xué)基金項(xiàng)目“基于行動(dòng)者網(wǎng)絡(luò)框架的眾包模式設(shè)計(jì)與管理研究”(項(xiàng)目編號(hào):71403119)研究成果之一
【分類號(hào)】：G252.6

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