【摘要】：【目的/意義】作為新興的互聯(lián)網(wǎng)知識源,專業(yè)虛擬社區(qū)得到信息與知識管理領(lǐng)域?qū)W者的關(guān)注;專業(yè)虛擬社區(qū)中知識貢獻(xiàn)者少而知識搜尋者多的現(xiàn)象成為學(xué)者熱議的問題�！痉椒�/過程】本文從動態(tài)視角出發(fā),運(yùn)用計劃行為理論考察專業(yè)虛擬社區(qū)用戶從知識搜尋者轉(zhuǎn)變?yōu)橹R貢獻(xiàn)者的內(nèi)在機(jī)理;采用結(jié)構(gòu)方程模型工具AMOS對234份有效樣本進(jìn)行實證分析�！窘Y(jié)果/結(jié)論】研究發(fā)現(xiàn):專業(yè)知識水平中介了知識搜尋行為與知識貢獻(xiàn)行為間的正向關(guān)系,互惠規(guī)范正向調(diào)節(jié)專業(yè)知識水平與知識貢獻(xiàn)行為間的關(guān)系。據(jù)此,本文凝練出知識搜尋者轉(zhuǎn)變?yōu)樨暙I(xiàn)者的兩大機(jī)制——‘能力機(jī)制’與‘動力機(jī)制’;并向?qū)I(yè)虛擬社區(qū)的運(yùn)營商和管理者提出了鼓勵知識搜尋、提倡互惠規(guī)范等培養(yǎng)用戶促其轉(zhuǎn)變的建議。
[Abstract]:[objective / significance] as a new source of Internet knowledge, the professional virtual community has been concerned by scholars in the field of information and knowledge management. The phenomenon that there are fewer contributors and more searchers of knowledge in the professional virtual community has become a hot issue among scholars. [methods / processes] this paper starts from a dynamic perspective, The theory of planning behavior is used to investigate the internal mechanism of users' transformation from knowledge searcher to knowledge contributor in professional virtual community. The structural equation model tool (AMOS) is used to analyze 234 effective samples. [results / conclusions] it is found that the level of professional knowledge mediates the positive relationship between knowledge search behavior and knowledge contribution behavior. Reciprocal norms positively regulate the relationship between the level of professional knowledge and knowledge contribution behavior. Based on this, this paper condenses the two major mechanisms of knowledge searchers to become contributors, namely 'ability mechanism' and 'dynamic mechanism', and proposes encouraging knowledge search to operators and managers of professional virtual communities. Promote reciprocal norms and other suggestions for training users to promote their transformation.
【作者單位】： 西安理工大學(xué)經(jīng)濟(jì)與管理學(xué)院;
【基金】：國家自然科學(xué)基金項目(71402136) 陜西省自然科學(xué)基礎(chǔ)研究計劃(2015JQ7275) 國家社會科學(xué)基金項目(15BGL109)
【分類號】：G252

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