閱讀推廣視閾下出版社與圖書館合作出現(xiàn)的問題及對(duì)策分析
本文選題:全民閱讀 + 出版社 ; 參考:《編輯之友》2017年10期
【摘要】:多年來,出版社與圖書館的關(guān)系密切,二者彼此輔助,資源互補(bǔ)。大數(shù)據(jù)時(shí)代的到來,以及全民閱讀政策的推廣,使得出版社與圖書館間的關(guān)系由原來單純的內(nèi)容提供與知識(shí)儲(chǔ)存轉(zhuǎn)變?yōu)閮?nèi)容共享與公共服務(wù)。而在各種閱讀活動(dòng)的推廣過程中,出版社與圖書館的合作出現(xiàn)了各種問題,如上層規(guī)劃難落地,整體統(tǒng)籌不到位,針對(duì)目標(biāo)不明確;活動(dòng)成本難估算,溝通互動(dòng)不便捷,出版社參與積極性不高;活動(dòng)形式難有創(chuàng)新,出版社與圖書館產(chǎn)生倦怠,閱讀推廣活動(dòng)流于表面;出版社與圖書館對(duì)于閱讀推廣活動(dòng)的寄望和關(guān)注不同,容易造成閱讀推廣活動(dòng)合作不順,相互掣肘等,進(jìn)而引起業(yè)內(nèi)外人士的普遍關(guān)注。為解決這些潛在的,或者已經(jīng)顯現(xiàn)的問題,筆者建議嘗試以下辦法,政策先行,調(diào)研前置;以聯(lián)盟聯(lián)合方式,深化出版社與圖書館間的全方位合作;以PDA讀者采購模式為基礎(chǔ),實(shí)現(xiàn)出版社與圖書館雙贏等。
[Abstract]:Over the years, the publishing house and the library close relationship, the two mutual assistance, complementary resources. With the advent of big data's era and the popularization of the national reading policy, the relationship between publishing houses and libraries has changed from simple content provision and knowledge storage to content sharing and public service. However, in the process of popularizing various reading activities, the cooperation between the publishing house and the library has appeared a variety of problems, such as the difficulty of planning in the upper level, the lack of overall planning, the lack of clear objectives, the difficulty in estimating the cost of activities, and the difficulty in communicating and interacting. The initiative of publishing house is not high, the form of activity is difficult to innovate, the publishing house and library produce burnout, the activity of reading extension flows on the surface, the hope and concern of publishing house and library for reading extension activity are different. Easy to cause reading promotion activities cooperation, mutual constraints and so on, and then cause widespread concern inside and outside the industry. In order to solve these potential or existing problems, the author suggests that we should try the following methods, policy first, research first; deepen the comprehensive cooperation between publishing house and library in the way of alliance and union; base on PDA reader purchasing model. To realize the win-win situation between the publishing house and the library.
【作者單位】: 《宿州學(xué)院學(xué)報(bào)》編輯部;
【基金】:安徽省高校人文社科重點(diǎn)研究基地招標(biāo)項(xiàng)目:“高校學(xué)報(bào)特色欄目與大學(xué)文化互動(dòng)研究”(SK2015A188)
【分類號(hào)】:G239.2;G259.2
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