發(fā)布時間：2018-03-23 04:14

  本文選題：農(nóng)產(chǎn)品品牌評價　切入點：K-means聚類　出處：《數(shù)據(jù)分析與知識發(fā)現(xiàn)》2017年07期 　論文類型：期刊論文

【摘要】：【目的】通過分析中國農(nóng)產(chǎn)品品牌評價領(lǐng)域的文獻(xiàn)題名總結(jié)該領(lǐng)域的研究現(xiàn)狀。【方法】對該領(lǐng)域的文獻(xiàn)題名進(jìn)行K-means聚類,分析每簇研究的重點內(nèi)容,分別使用因子分析、多維尺度分析和層次聚類分析進(jìn)一步解析聚類得到的每簇文獻(xiàn)的特點�！窘Y(jié)果】文獻(xiàn)數(shù)量總體呈現(xiàn)"M"型趨勢,文獻(xiàn)多采用模糊綜合法,從多個評價角度集中探討評價指標(biāo)體系、評價模型、影響因素等方面�！揪窒蕖績H針對題名進(jìn)行分析,未涉及關(guān)鍵詞與摘要文本。【結(jié)論】聚類結(jié)果較好地揭示了中國該領(lǐng)域的研究現(xiàn)狀,但沒有反映出種類農(nóng)產(chǎn)品、Interband品牌評估法相關(guān)內(nèi)容。
[Abstract]:[objective] to summarize the current research situation of Chinese agricultural product brand by analyzing the title of literature in this field. [methods] the title of this field was clustered by K-means, and the key content of each cluster was analyzed, and the factor analysis was used respectively. Multi-dimensional scale analysis and hierarchical cluster analysis were used to further analyze the characteristics of each cluster of documents. [results] the total number of documents showed a "M" trend, and most of the documents used fuzzy synthesis method to discuss the evaluation index system from multiple evaluation points of view. Evaluation model, influencing factors and so on. [limitations] only for the title of the analysis, not involving keywords and abstract text. [conclusion] clustering results better revealed the current situation of research in this field in China. However, it does not reflect the related content of the interband brand evaluation method of the kind of agricultural products.
【作者單位】： 南京大學(xué)信息管理學(xué)院;江蘇省數(shù)據(jù)工程與知識服務(wù)重點實驗室(南京大學(xué));
【基金】：國家社會科學(xué)基金項目“以創(chuàng)新和質(zhì)量為導(dǎo)向的哲學(xué)社會科學(xué)評價體系實證研究”(項目編號:12BTQ037) 國家自然科學(xué)基金青年項目“面向?qū)W術(shù)資源的TSD與TDC測度及分析研究”(項目編號:71503121)的研究成果之一
【分類號】：F323.5;G353.1
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本文編號：1651844