本文選題：博物館文創(chuàng)產(chǎn)品　切入點(diǎn)：價(jià)值鏈創(chuàng)新　出處：《西安建筑科技大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著文化創(chuàng)意理念的日益普及,文化創(chuàng)意產(chǎn)業(yè)與相關(guān)產(chǎn)業(yè)融合發(fā)展的“文創(chuàng)+”模式,正在成為城市提升文化軟實(shí)力與創(chuàng)新活力的重要原動(dòng)力。對(duì)于每一個(gè)城市而言,博物館既是地域名片,同時(shí)也是地方獨(dú)一無二的文化IP。博物館這個(gè)神秘又深厚的代名詞正在順應(yīng)時(shí)代的發(fā)展,與文化創(chuàng)意產(chǎn)業(yè)碰撞出了火花,博物館文化創(chuàng)意產(chǎn)品應(yīng)運(yùn)而生。博物館文創(chuàng)產(chǎn)品是由博物館文化產(chǎn)品通過與文化創(chuàng)意產(chǎn)業(yè)相結(jié)合而出現(xiàn)的,是博物館文化傳承與傳播的載體之一,是博物館滿足公眾文化需求的新方式,博物館文創(chuàng)產(chǎn)品開發(fā)必將成為博物館發(fā)展的重要方向之一。論文以陜西歷史博物館為對(duì)象,以價(jià)值鏈分析與創(chuàng)新為路徑,清晰界定了博物館文化創(chuàng)意產(chǎn)品開發(fā)的價(jià)值鏈由文化挖掘、創(chuàng)意設(shè)計(jì)、文創(chuàng)制作、文創(chuàng)銷售、文化消費(fèi)五個(gè)環(huán)節(jié)構(gòu)成,并且分析了價(jià)值增值環(huán)節(jié)中存在的問題。接著在此基礎(chǔ)上運(yùn)用“互聯(lián)網(wǎng)+”思維以及眾創(chuàng)模式創(chuàng)新出博物館文創(chuàng)產(chǎn)品開發(fā)價(jià)值網(wǎng)模型。有效地將傳統(tǒng)價(jià)值鏈下博物館文創(chuàng)產(chǎn)品單線式開發(fā)轉(zhuǎn)化為四大平臺(tái)與兩大主線,從而充分的調(diào)動(dòng)各種資源加入博物館文創(chuàng)開發(fā)之中。在陜西歷史博物館文創(chuàng)產(chǎn)品開發(fā)的實(shí)際調(diào)研與問題分析之上,通過價(jià)值網(wǎng)模型為陜西歷史博物館文創(chuàng)產(chǎn)品開發(fā)提供一條可操作、可實(shí)踐的新路徑。提出在文創(chuàng)產(chǎn)品開發(fā)中應(yīng)樹立開源思維、在文化挖掘中博物館應(yīng)注重文化的真實(shí)性、在創(chuàng)意設(shè)計(jì)中應(yīng)以創(chuàng)意征集平臺(tái)的方式提高文創(chuàng)的創(chuàng)新性、在文創(chuàng)制作中進(jìn)行多維度的授權(quán)提高文創(chuàng)制作的專業(yè)性、在文創(chuàng)銷售中建立博物館商店聯(lián)盟提高文創(chuàng)產(chǎn)品銷售的多元化。論文創(chuàng)新點(diǎn):運(yùn)用價(jià)值鏈理論分析博物館文創(chuàng)產(chǎn)品開發(fā)價(jià)值鏈構(gòu)成,分析傳統(tǒng)價(jià)值鏈下各個(gè)環(huán)節(jié)中的問題;運(yùn)用“價(jià)值網(wǎng)”理論建立博物館文創(chuàng)開發(fā)“價(jià)值網(wǎng)模型”。
[Abstract]:With the increasing popularity of the idea of cultural creativity, the "cultural creation" model of the fusion and development of cultural creative industry and related industries is becoming an important driving force for cities to promote cultural soft power and innovation vitality. For every city, The museum is not only a regional business card, but also a unique local culture IP.Museums, a mysterious and profound synonym, are adapting to the development of the times, colliding with the cultural and creative industries. Museum cultural creative products emerge as the times require. Museum cultural products are produced by the combination of museum cultural products and cultural creative industries, and they are one of the carriers of museum cultural heritage and dissemination. It is a new way for museums to meet the cultural needs of the public. The development of museum cultural creation products will become one of the important directions of museum development. This paper takes Shaanxi History Museum as its object, and takes value chain analysis and innovation as its path. Clearly defined the museum cultural creative product development value chain is composed of cultural mining, creative design, cultural creation, Wenchuang sales, cultural consumption, On the basis of the analysis of the problems in the value added link, the author innovates the value net model of the museum product development by using the "Internet" thinking and the crowd-creation mode, which effectively makes the traditional value chain more accessible under the value chain. The single-line development of the museum's Wenchuang products has been transformed into four major platforms and two main lines. In order to fully mobilize all kinds of resources to participate in the cultural development of the museum. On the basis of the actual investigation and problem analysis on the development of cultural creation products of Shaanxi History Museum, Through the model of value net, this paper provides a new path that can be operated and practiced for the development of cultural creation products in Shaanxi History Museum. It is proposed that the open source thinking should be established in the development of Wen Chuang products, and the museum should pay attention to the authenticity of culture in the process of cultural excavation. In creative design, creative solicitation platform should be used to improve the innovation of Wen Chuang. In the article innovation points: using value chain theory to analyze the value chain structure of museum product development, analyze the problems in each link under the traditional value chain; The theory of "value net" is used to establish the "value net model" of museum literature creation and development.
【學(xué)位授予單位】：西安建筑科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G268.3;G124

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