發(fā)布時(shí)間：2018-11-09 20:44

【摘要】：端午節(jié)是我國(guó)民間重要的傳統(tǒng)節(jié)日之一,是我國(guó)傳統(tǒng)文化的重要組成部分。端午佳節(jié)曾伴隨了中華民族幾千年的文明進(jìn)程。它曾給我們帶來(lái)了家庭、親情的歡樂(lè),如全家人圍坐在一起裹粽子;也曾激勵(lì)著我們對(duì)民族的熱愛(ài),如對(duì)屈原的懷念;也曾激蕩著我們雄性勃發(fā)的激情,如龍舟競(jìng)技;也曾讓我們有著無(wú)限美好的遐想,如白蛇傳奇。然而,自近代以來(lái),傳統(tǒng)文化日漸式微,尤其是文化全球化更加造成了傳統(tǒng)文化的衰落。弘揚(yáng)傳統(tǒng)文化,使更多年輕人能夠正視自己的民族優(yōu)秀文化傳統(tǒng),對(duì)培養(yǎng)年輕人正確價(jià)值觀和世界觀有著積極意義;其必將能夠增強(qiáng)民族自豪感,也是對(duì)豐富世界文化做出重要的貢獻(xiàn)。為此,本設(shè)計(jì)研究正是在這個(gè)基礎(chǔ)上展開(kāi)。首先從收集端午節(jié)文化資料開(kāi)始進(jìn)行學(xué)習(xí)研究,找出與其相關(guān)的設(shè)計(jì)元素,如粽子、龍舟、雄黃酒、艾葉、五毒、白蛇傳奇等等。一方面,將收集的視覺(jué)元素用現(xiàn)代化的處理手段去呈現(xiàn)視覺(jué)效果,烘托整體氛圍;另外一方面,在借鑒中國(guó)民間文化藝術(shù)的優(yōu)秀成果上,比如中國(guó)民間傳統(tǒng)圖案紋樣、陜西民間剪紙等基礎(chǔ)上進(jìn)行圖形符號(hào)和插畫(huà)藝術(shù)創(chuàng)作。以"畫(huà)說(shuō)端午"為品牌視覺(jué)形象。設(shè)計(jì)開(kāi)發(fā)端午節(jié)日相關(guān)的一系列物品。通過(guò)設(shè)計(jì)有望對(duì)端午節(jié)的傳播和發(fā)展起到助力作用。
[Abstract]:Dragon Boat Festival is one of the most important traditional festivals in China and an important part of Chinese traditional culture. Dragon Boat Festival has accompanied the civilization of the Chinese nation for thousands of years. It has brought us the joy of family, affection, such as the whole family sitting together wrapped zongzi, also inspired us to love the nation, such as qu Yuan's memory, but also stirred our male boom passion, such as dragon boat competition; Also once let us have infinite beautiful reverie, such as the white snake legend. However, since modern times, traditional culture has gradually declined, especially cultural globalization has caused the decline of traditional culture. Carry forward the traditional culture, enable more young people to face up to their own outstanding cultural traditions, to cultivate the correct values of young people and world outlook has a positive significance; It will certainly enhance national pride and make important contributions to enriching world culture. Therefore, the design research is carried out on this basis. First of all, from the collection of cultural materials for the Dragon Boat Festival began to study, to find out the relevant design elements, such as zongzi, dragon boat, realgar wine, Ai Ye, Wudu, White Snake Legend and so on. On the one hand, the collection of visual elements with modern processing means to present visual effects, contrast the overall atmosphere; On the other hand, on the basis of drawing lessons from the outstanding achievements of Chinese folk culture and art, such as Chinese folk traditional pattern, Shaanxi folk paper-cut and so on, graphic symbols and illustrations are created. To "painting Dragon Boat Festival" for the brand visual image. Design and develop a series of items related to Dragon Boat Festival. Through the design is expected to play a role in the transmission and development of the Dragon Boat Festival.
【學(xué)位授予單位】：安徽工程大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：J524

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