發(fā)布時間：2018-06-13 01:55

  本文選題：體育舞蹈 + 公開賽��； 參考：《北京體育大學(xué)》2017年碩士論文

【摘要】：經(jīng)濟(jì)市場的快速推進(jìn)和體育產(chǎn)業(yè)的井噴式發(fā)展,是的體育舞蹈類賽事出現(xiàn)了蓬勃式飛躍,進(jìn)而為推進(jìn)市場化的運作奠定了一定的基礎(chǔ)。觀賽者的多少、觀賽者素質(zhì)的高低直接影響體育賽事的進(jìn)行。觀賽者是體育舞蹈公開賽提供的產(chǎn)品和服務(wù)的最直接消費者,對觀賽者進(jìn)行觀賽動機(jī)和滿意度評價是獲取反饋信息的最好方法。因為體育舞蹈賽事的特殊性,本文中界定觀賽者的組成為:參賽選手和現(xiàn)場觀眾。探討參賽選手和現(xiàn)場觀眾對于觀賽動機(jī)和觀賽滿意度是否存在一定的差異,對于通過獲得的觀賽動機(jī)和觀賽滿意度分值來對體育舞蹈公開賽進(jìn)行分析評價,發(fā)現(xiàn)體育舞蹈公開賽的優(yōu)勢和不足,才能給夠?qū)w育舞蹈公開賽運作及時作出調(diào)整合理分配資源。本文通過問卷調(diào)查法、訪談法,對中國體育舞蹈進(jìn)行研究,得出以下結(jié)論。1.在所調(diào)查的觀賽者(參賽選手)中,男女的性別比例較為均衡;觀賽者(現(xiàn)場觀眾)主要以女性為主,占到67%。女性觀眾是體育舞蹈公開賽賽事的主要消費群體。2.觀賽者(參賽選手)的學(xué)歷主要集中在中專(含高中)和大學(xué)(含大專)這兩個層次上,分別占到45%和47%。其他幾個層次的參賽選手較少。觀賽者(現(xiàn)場觀眾)的學(xué)歷主要集中在大專(含高中)這一層次上,占到66%。其次為中專層次,占到16%。3.參加中國體育舞蹈公開賽的觀賽者(參賽選手)主要以學(xué)生這一群體為主,觀看體育舞蹈賽事的觀賽者(現(xiàn)場觀眾)職業(yè)出現(xiàn)了多元化的背景。4.觀賽者(參賽選手、現(xiàn)場觀眾)在學(xué)習(xí)型、消遣型和體驗型三種類型上存在著顯著性差異(p0.05)。參賽選手的動機(jī)主要集中在學(xué)習(xí)型,現(xiàn)場觀眾的動機(jī)主要集中在體驗型。5.觀賽者中的參賽選手和現(xiàn)場觀眾是有區(qū)別的,因此應(yīng)該有意識地嘗試去滿足觀賽者(現(xiàn)場觀眾)的想法及需求。參賽選手和現(xiàn)場觀眾在觀看比賽滿意度上存在一定的差異性。6.觀賽者(參賽選手、現(xiàn)場觀眾)已經(jīng)不僅僅單一注重賽事質(zhì)量,而是分散到觀看賽事過程中的附加服務(wù)。另外,賽事表現(xiàn)對觀賽者(現(xiàn)場觀眾)滿意度有直接正向影響。賽事表現(xiàn)對觀賽者(現(xiàn)場觀眾)滿意度十分重要。
[Abstract]:The rapid advancement of economic market and the blowout development of sports industry are the booming leaps of sports dance events, which have laid a certain foundation for promoting the operation of marketization. The number of observers and the quality of the observers directly affect the conduct of sports events. The spectator is the most direct consumer of the products and services provided by the sports dance open competition. The best way to obtain feedback information is to evaluate the motivation and satisfaction of the participants. Because of the particularity of the sports dance events, this paper defines the composition of the participants: contestants and spectators. This paper discusses whether there are some differences between the contestants and the audience about the motivation and satisfaction of watching the match, and analyzes and evaluates the sports dance open competition through the obtained score of the motivation and satisfaction. Only by finding out the advantages and disadvantages of the sports dance open competition can we make timely adjustment and rational allocation of resources for the sports dance open competition operation. This article through the questionnaire survey method, the interview method, carries on the research to the Chinese sports dance, draws the following conclusion. 1. The proportion of male and female was more balanced among the participants, and 67% of the participants were mainly female. Female audience is the main consumption group. 2. The qualifications of contestants are mainly in secondary school (including high school) and college (including college), accounting for 45% and 47% respectively. There are fewer competitors at other levels. The qualifications of the spectator (live audience) are mainly at the junior college level (including high school), accounting for 66%. The second is the secondary level, accounting for 16. 3. The participants (contestants) of the Chinese Open Sports Dance Competition mainly take the students as the main group, and the professional background of the spectators watching the sports dance events (live audience) is diversified. 4. There were significant differences among the participants (contestants, spectators) in the three types of learning, recreation and experience. Competitors' motivation is mainly focused on the learning type, while the audience's motivation is mainly focused on the experiential type. There is a difference between the contestants and the spectators, so it is important to consciously try to meet the needs and ideas of the spectators. There is a certain difference between the contestants and the spectators in watching the competition. 6. 6. Contestants (contestants, spectators) have paid attention not only to the quality of the event, but also to the additional services in the course of watching the event. In addition, the performance of the event has a direct positive impact on the audience's satisfaction. Performance is very important to the audience's satisfaction.
【學(xué)位授予單位】：北京體育大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：J722.8

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本文編號：2012124