本文選題：媽祖文化　切入點(diǎn)：傳播　出處：《蘇州大學(xué)》2016年博士論文

【摘要】：因?yàn)闀r(shí)代動(dòng)蕩的關(guān)系,造成了兩岸從1949年以來,在同樣文化主軸背景之下,大陸與臺(tái)灣之間有半個(gè)世紀(jì)之久,都處于各自發(fā)展的一個(gè)現(xiàn)象,直至1987年藉由媽祖文化宗教信仰的傳播,才讓兩岸開始有了突破性的接觸,并且進(jìn)而產(chǎn)生歷史性的互動(dòng),雖然兩岸在政治制度的實(shí)施上有所不同,但是經(jīng)由文化做基石的發(fā)展來追朔過去,兩岸之間不管是語言、風(fēng)俗、習(xí)慣等等,都出自于血脈同源、同文同種關(guān)系。本文主要以臺(tái)灣媽祖文化傳播為例,來探究?jī)砂对趥鞑ド系碾p向溝通與發(fā)展,進(jìn)而藉由媽祖文化傳播的模式,來創(chuàng)造其他文化也能依此模式循序漸進(jìn)的發(fā)展。第一章分階段來探究媽祖信仰的起源,以及媽祖信仰對(duì)臺(tái)灣所造成的沖擊,進(jìn)而衍生出的臺(tái)灣特有的民俗文化,此外,大陸與臺(tái)灣之間對(duì)媽祖文化的信仰有哪些共通之處,藉由文化的共同點(diǎn)來證明兩岸血脈相連、血濃于水的事實(shí)。第二章主要為深入了解宗教文化傳播的過程中,傳媒所扮演的傳播功能,同時(shí)在臺(tái)灣地區(qū)自從報(bào)禁解除之后,傳媒是如何的介入臺(tái)灣的宗教活動(dòng),廟宇跟傳媒之間又是維持怎樣的一種關(guān)系,因?yàn)樽诮涛幕?jīng)由傳媒大肆的報(bào)導(dǎo),其所產(chǎn)生的效應(yīng)已經(jīng)衍生出許多粗俗的文化,這些粗俗文化對(duì)社會(huì)的影響如何?民眾觀點(diǎn)又是如何?種種問題在本章皆有深入的剖析。第三章媽祖文化傳播對(duì)兩岸關(guān)系已經(jīng)造成了實(shí)質(zhì)的影響,在政治層面上,已經(jīng)發(fā)展到兩岸官方的互動(dòng),在經(jīng)濟(jì)層面上也因?yàn)橄嗷サ慕涣鞫a(chǎn)生了許多商業(yè)行為,甚至相互投資合作發(fā)展出另一種互信的商業(yè)模式,兩岸的人民也藉著宗教等各項(xiàng)文化的交流,對(duì)彼此不再感到陌生,足見這些年來媽祖文化的傳播,延伸出了許多雙邊效益。第四章主要在于論述科技的進(jìn)步,傳統(tǒng)媒體已經(jīng)出現(xiàn)式微的情形,轉(zhuǎn)而代之的是新媒體的蓬勃發(fā)展,因?yàn)樾旅襟w具備影音雙向溝通的特性而且能夠快速的將訊息傳達(dá),因此兩岸之間更應(yīng)該在現(xiàn)有傳統(tǒng)媒體的基礎(chǔ)上,發(fā)展新媒體的合作平臺(tái),除了培育新媒體的共同人才之外,也可藉由這個(gè)平臺(tái)造就更多的商業(yè)契機(jī),同時(shí)增進(jìn)兩岸民間與官方的互動(dòng),讓新媒體成為兩岸未來持續(xù)交流發(fā)展的助力。總而言之,媽祖文化的傳播,啟動(dòng)了兩岸之間的各項(xiàng)交流,傳播的功能在這里顯而易見,然而傳播的功能,不能僅止于此,還必須讓它發(fā)揚(yáng)光大,將兩岸交流的現(xiàn)況訊息傳遞到每個(gè)角落,此外,在新媒體快速崛起的時(shí)代,兩岸的官方與民間也必須十分重視,因?yàn)樾旅襟w具備了傳統(tǒng)媒體所沒有的交互式溝通功能,用戶彼此之間不須面對(duì)面就能彼此藉由平臺(tái)來傳播訊息,所以兩岸官方不能再漠視新媒體的存在,反之還必須積極投入人力,去學(xué)習(xí)進(jìn)而善用這個(gè)平臺(tái),才能夠在第一時(shí)間掌握時(shí)刻的訊息與各項(xiàng)契機(jī)。
[Abstract]:Because of the turbulent relations of the times, since 1949, under the same cultural main axis, the mainland and Taiwan have been in their own development for half a century. It was not until 1987, with the spread of Ma Zu's cultural and religious beliefs, that the two sides of the strait began to have breakthrough contacts and thus had historic interactions, although the two sides of the strait had different political systems in their implementation. However, through the development of culture as the cornerstone to trace the past, no matter language, customs, habits and so on between the two sides of the strait, they all come from the same blood and blood, the same text and the same relationship. This article mainly takes the cultural transmission of Ma Zu in Taiwan as an example. To explore the two-way communication and development between the two sides of the strait in communication, and then to create other cultures that can be developed step by step in accordance with this model by means of the mode of cultural communication of Ma Zu. The first chapter explores the origin of Ma Zu's belief in stages. And the impact of Ma Zu's belief on Taiwan, and the resulting folklore culture of Taiwan. In addition, what is the common denominator between the mainland and Taiwan in the belief in Ma Zu culture to prove that the two sides of the strait are related by the common ground of culture? The fact that blood is thicker than water. The second chapter is mainly to understand in depth the communication function played by the media in the process of religious and cultural dissemination. At the same time, how did the media get involved in Taiwan's religious activities since the ban was lifted? What kind of relationship does the temple maintain with the media? because religious culture is widely reported through the media, its effect has spawned a lot of vulgar culture. How do these vulgar cultures affect society?. What is the public opinion? All kinds of problems have been deeply analyzed in this chapter. Chapter III: Ma Zu's cultural communication has had a substantial impact on cross-strait relations. At the political level, it has developed into the official interaction between the two sides of the strait. At the economic level, many commercial activities have also resulted from mutual exchanges, and even mutual investment and cooperation have developed another business model of mutual trust. People on both sides of the strait are no longer unfamiliar to each other through religious exchanges and other cultural exchanges. It can be seen that the spread of Ma Zu's culture over the years has extended a lot of bilateral benefits. The fourth chapter mainly deals with the progress of science and technology. The traditional media has been declining, and instead of the vigorous development of new media, Because the new media has the characteristics of two-way communication between audio and video and can communicate information quickly, therefore, both sides of the strait should develop the cooperation platform of new media on the basis of existing traditional media, in addition to cultivating common talents of new media. We can also take advantage of this platform to create more business opportunities, at the same time to enhance the interaction between civil and official people on both sides of the strait, so that the new media can become the aid of the future development of cross-strait exchanges. In a word, the spread of Ma Zu's culture, All kinds of exchanges between the two sides of the strait have been initiated. The function of communication is obvious here. However, the function of communication must not stop here. It must also be carried forward to convey the current information of cross-strait exchanges to every corner. In addition, In the era of the rapid rise of new media, officials and people on both sides of the strait must also attach great importance to it, because the new media has the interactive communication function that traditional media do not have, and users can spread messages from each other through platforms without having to face each other. Therefore, officials on both sides of the strait can no longer ignore the existence of new media. Instead, they must actively invest in human resources to learn and make good use of this platform so that they can grasp the information and opportunities of the moment in the first place.
【學(xué)位授予單位】：蘇州大學(xué)
【學(xué)位級(jí)別】：博士
【學(xué)位授予年份】：2016
【分類號(hào)】：G122;G206
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本文編號(hào)：1659202