技術(shù)創(chuàng)新戰(zhàn)略是企業(yè)發(fā)展戰(zhàn)略的重要組成部分,對它的管理是為了獲取可持續(xù)發(fā)展的競爭力,即怎樣更好的發(fā)揮企業(yè)內(nèi)部的資源、能力、知識、文化等優(yōu)勢來適應(yīng)外界環(huán)境中的機遇與威脅,從而擊敗競爭對手的活動。它最為重要的作用是使企業(yè)的競爭地位發(fā)生改變,幫助企業(yè)尋找到一個新的、更有力的立足點建立長久的競爭優(yōu)勢。但是,由于外界環(huán)境的多變性、信息收集的不對稱性以及人的有限理性等因素的影響,面對同行業(yè)不同企業(yè)的戰(zhàn)略競爭,技術(shù)創(chuàng)新戰(zhàn)略實施的結(jié)果并不能完全達到預(yù)期的效果,必須隨時思索切實的戰(zhàn)略實施期望結(jié)果以不斷調(diào)整企業(yè)的戰(zhàn)略。本文主要以跨國企業(yè)TP-LINK為模版,闡述其基本情概況和面臨的有關(guān)技術(shù)創(chuàng)新的難題,并運用案例分析法,SWOT分析法等多種方式,解析TP-LINK如何通過針對內(nèi)、外部環(huán)境的分析,結(jié)合自身優(yōu)劣勢,來解決當(dāng)前的問題。最后建議其做出果斷的技術(shù)創(chuàng)新戰(zhàn)略決策,包括戰(zhàn)略目標(biāo)、戰(zhàn)略選擇、保障措施等,并隨著環(huán)境變化逐步調(diào)整各項實施措施,如建立全球研發(fā)中心,選擇和開發(fā)全新技術(shù),以及采用新的國際化模式,以此保障并推進技術(shù)創(chuàng)新的有效進行,在市場的歷練中逐漸獲得自身的核心競爭力,贏取穩(wěn)定市場。在文章的最后論述了此次研... 

【文章來源】：廣東外語外貿(mào)大學(xué)廣東省

【文章頁數(shù)】：71 頁

【學(xué)位級別】：碩士

【文章目錄】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
LIST OF ABBREVIATIONS
Chapter Ⅰ Introduction
    1.1 Research Background and Significance
        1.1.1 Research Background
        1.1.2 Research Significance
    1.2 Research Contents and Methods
        1.2.1 Research Contents
        1.2.2 Research Methods
        1.2.3 Research Framework
Chapter Ⅱ Literature Review
    2.1 Theory of Enterprise Technology Innovation Strategy
    2.2 Multinational Enterprise Technology Innovation Strategy
        2.2.1 R& D Strategic Alliance
        2.2.2 Acquisition of High-technology
        2.2.3 Establishment of Research and Development Institutions
        2.2.4 Obtaining High-tech Through Technology Trade
        2.2.5 Using of Social Scientific Research
    2.3 The Theory of Internationalization of Multinational Corporations Promoting Technological Innovation
        2.3.1 International Breadth Promotes Technological Learning and Innovation Development
        2.3.2 Internationalization Promotes Reverse Technology Information Flow and Innovation Capability
    2.4 Brief Comment
Chapter Ⅲ Case Description
    3.1 Introduction of Case
    3.2 Analysis of The Status of TP-LINK Technological Innovation Capability
        3.2.1 The R& D Organization System Gradually Improved
        3.2.2 The R& D Investment Increases Year by Year
        3.2.3 Innovation Team Grows Rapidly
        3.2.4 The Present Problems TP-LINK Faces
Chapter Ⅳ Case Analysis
    4.1 Development Trend of Network Communication Equipment Industry
        4.1.1 Basic Overview of Network Communication Equipment Industry
        4.1.2 Analysis of Industry Chain of Network Communication Equipment Industry
        4.1.3 Network Communication Equipment Enterprises Show Vitality
    4.2 Network Communication Equipment Industry Competition Pattern
    4.3 Technology Innovation Strategy of TP-LINK's Main Competitors
        4.3.1 Technology Innovation Strategy of Huawei
        4.3.2 Technology Innovation Strategy of Cisco
    4.4 SWOT analysis of TP-LINK's Technological Innovation Strategy Selection
        4.4.1 Strength
        4.4.2 Weakness
        4.4.3 Opportunity
        4.4.4 Threat
Chapter Ⅴ Selection and Measures of TP-LINK Technology Innovation Strategy
    5.1 The Goal of Technology Innovation Strategy
    5.2 The Choice of Technological Innovation Strategy Model
        5.2.1 Independent Technological Innovation
        5.2.2 Imitate Innovation after M& A
        5.2.3 Finding Strategic Alliances for Collaborative Innovation
    5.3 Implementation Measures of Technology Innovation Strategy
        5.3.1 New Technology Selection and Development
        5.3.2 Application of New Internationalization model
    5.4 Specific Policies and Safeguards
        5.4.1 Strengthening Organizational Leadership
        5.4.2 Promoting Conceptual Innovation and Conscious Innovation
        5.4.3 Attaching Importance to Basic Management of Enterprises
        5.4.4 Improving Mechanism Construction
Chapter Ⅵ Conclusions and Prospects
    6.1 Conclusions
    6.2 Theoretical Contribution and Practical Enlightenment
        6.2.1 Theoretical contribution
        6.2.2 Practical Enlightenment
    6.3 Research Limitations and Future Prospects
REFERENCE


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