本文選題：數(shù)字出版 + 自出版�。� 參考：《北京印刷學院》2017年碩士論文

【摘要】：當下我國數(shù)字出版產業(yè)已成為重要的經濟增長點,是拉動中國出版業(yè)發(fā)展的重要力量�！笆濉币詠�,2015年國內數(shù)字出版產業(yè)收入是4403.85億元,和上一年相比多30%。數(shù)字出版產業(yè)收入占新聞出版產業(yè)收入的比重從2014年的17.1%增長到20.5%。相較2006年總產值是213億元,十年的時間里數(shù)字出版產業(yè)整體收入翻了近21倍。與此同時,自出版行為依托于數(shù)字出版產業(yè)的迅猛發(fā)展,在各大數(shù)字出版平臺上穩(wěn)步發(fā)展,眼下已成為數(shù)字出版平臺生存和發(fā)展的必要途徑。由于自出版是數(shù)字出版大概念下一類具有新興性、變革性等特點的具體概念,為了更加具體的表述本文,將能夠進行自出版行為的數(shù)字出版平臺稱為自出版平臺。其他學者盡管給出了自出版平臺的單獨定義,也不能將自出版與數(shù)字出版分割來看,自出版平臺概念是隨著數(shù)字出版平臺的不斷發(fā)展衍生出來的產物。更因如此,隨著自出版平臺的迅猛發(fā)展其自出版平臺服務的重要地位日益凸顯。自出版平臺服務的優(yōu)劣決定了平臺能否吸引優(yōu)秀且適合本平臺的作家進行簽約,只有簽下更多優(yōu)秀作家的數(shù)字出版平臺,才能擁有大量的用戶,才能在當下的數(shù)字內容大戰(zhàn)中占得一席之地。本文立足于服務的新視角,并依托于知名學者的理論基礎,對自出版平臺服務現(xiàn)狀進行分類、分析與評價。依據(jù)自出版平臺的主要特點進行分類,分為社區(qū)論壇、直接出版、紙質書出版社、原創(chuàng)網絡文學四種模式;從自出版平臺為用戶提供的服務出發(fā),通過讀者與作者兩個維度對其服務進行列舉和對比分析;分析自出版平臺服務的問題后,對自出版平臺的服務進行適當?shù)脑u價。本文第一章從自出版平臺的現(xiàn)實發(fā)展狀況出發(fā),結合國內外研究現(xiàn)狀,闡述了自出版平臺的研究背景,并以自出版平臺服務為切入點,揭示此分析評價研究的理論和實踐意義。第二章界定了自出版平臺及自出版平臺服務的概念內涵,并通過對比傳統(tǒng)出版,介紹了自出版的特點。第三章從國內外橫向維度展開,對比介紹了國內外自出版發(fā)展狀況。第四章通過詳實的案例對網絡文學、紙質書出版社、社區(qū)論壇和直接出版這四種服務模式進行剖析,并從讀者、作者和出版社的角度分析各種服務模式的優(yōu)勢及不足。第五章針對自出版服務模式的現(xiàn)實問題,提出我國發(fā)展自出版平臺的建議。
[Abstract]:At present, the digital publishing industry has become an important economic growth point and an important force to promote the development of China's publishing industry. Since the 12th Five-Year Plan, the domestic digital publishing industry revenue is 440.385 billion yuan in 2015, 30 points more than the previous year. Revenue from the digital publishing industry rose to 20.5a percent from 17.1 percent in 2014. Compared with 21.3 billion yuan in 2006, the overall revenue of the digital publishing industry increased nearly 21 times in 10 years. At the same time, the self-publishing behavior depends on the rapid development of the digital publishing industry and develops steadily on all the major digital publishing platforms. At present, it has become a necessary way for the survival and development of the digital publishing platform. Since self-publishing is a kind of concrete concept with new and revolutionary characteristics under the big concept of digital publishing, in order to express this paper more concretely, the digital publishing platform which can carry out self-publishing behavior is called self-publishing platform. Although other scholars have given a separate definition of self-publishing platform, they can not separate self-publishing from digital publishing. The concept of self-publishing platform is a product derived from the continuous development of digital publishing platform. Because of this, with the rapid development of self-publishing platform, the importance of self-publishing platform service has become increasingly prominent. The advantages and disadvantages of the self-publishing platform service determine whether the platform can attract outstanding writers suitable for the platform to sign the contract, only by signing more excellent digital publishing platform can we have a large number of users. In order to take a place in the current digital content war. Based on the new perspective of service and the theoretical basis of famous scholars, this paper classifies, analyzes and evaluates the service status of self-publishing platform. According to the main characteristics of the self-publishing platform, it can be classified into four modes: community forum, direct publication, paper publishing house and original online literature. Through two dimensions of reader and author, this paper enumerates and compares the service of self-publishing platform, analyzes the problems of self-publishing platform service, and evaluates the service of self-publishing platform. In the first chapter, based on the development of the self-publishing platform and the current research situation at home and abroad, the research background of the self-publishing platform is expounded, and the theoretical and practical significance of this analysis and evaluation research is revealed with the service of the self-publishing platform as the breakthrough point. The second chapter defines the concept of self-publishing platform and self-publishing platform service, and introduces the characteristics of self-publishing by comparing traditional publishing. The third chapter introduces the development of self-publishing at home and abroad. The fourth chapter analyzes the four service modes of network literature, paper book publishing house, community forum and direct publication through detailed cases, and analyzes the advantages and disadvantages of various service models from the perspective of readers, authors and publishers. In the fifth chapter, the author puts forward some suggestions on the development of self-publishing platform in view of the practical problems of self-publishing service mode.
【學位授予單位】：北京印刷學院
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G230.7

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本文編號：1994716