本文選題：社交媒體 + 準(zhǔn)社會交往��； 參考：《山東大學(xué)》2017年碩士論文

【摘要】：隨著互聯(lián)網(wǎng)科學(xué)技術(shù)的發(fā)展,社交媒體的產(chǎn)生和發(fā)展使社會產(chǎn)生了巨大的變革,它在人們生活中無孔不入,影響了人們的學(xué)習(xí)工作以及生活的各個領(lǐng)域,在日常生活和社會交往中占據(jù)非常重要的位置。信息在社交媒體環(huán)境下的傳播不僅突破了時間和空間的限制,變得更加迅速、便捷、多元,更是深刻地影響和改變了人們的生活方式和社交模式。準(zhǔn)社會交往是在媒介環(huán)境改變的情況下產(chǎn)生的一種新型社交方式,它最早發(fā)生在大眾媒介時代的受眾和媒介人物之間,是基于電子媒介發(fā)展的新場景特征而形成的。受眾在通過大眾媒介接觸媒介人物的時候,會對其喜愛的角色產(chǎn)生特殊的依戀,把他們當(dāng)做在現(xiàn)實社會中真實面對的人物一樣,形成一種在想象中的社會交往,這種交往和真實的社會交往是有區(qū)別的,只是受眾單方面的親密感,并不存在雙向互動。隨著如今社交媒體對傳統(tǒng)媒體的顛覆,在以社交媒體為背景的媒介環(huán)境下,受眾與媒介人物之間的這種準(zhǔn)社會交往發(fā)生了改變,有了新的形式和特點。本研究基于準(zhǔn)社會交往理論,在進(jìn)行文獻(xiàn)分析的基礎(chǔ)上采用了深度訪談、線上參與式觀察等網(wǎng)絡(luò)民族志的研究方法,研究了社交媒體環(huán)境下受眾和媒介人物間的相互作用。在分析社交媒體時代媒介環(huán)境的基礎(chǔ)上,結(jié)合新浪微博、百度貼吧以及網(wǎng)游媒體等社交媒體,從準(zhǔn)社會交往的呈現(xiàn)與受眾表達(dá)、新時代特點等層面進(jìn)行分析。研究發(fā)現(xiàn),在社交媒體環(huán)境下受眾與媒介人物的準(zhǔn)社會交往根據(jù)媒介人物性質(zhì)的不同,其表現(xiàn)形式可以分為三種情況:與真實人物的準(zhǔn)社會交往、與虛擬角色的準(zhǔn)社會交往以及與擬人化賬號的準(zhǔn)社會交往,在這三種準(zhǔn)社會交往情況下各有不同表現(xiàn)以及不同的受眾表達(dá)。同時,社交媒體環(huán)境下的準(zhǔn)社會交往呈現(xiàn)出和以往不同的特性,表現(xiàn)在受眾與媒介人物在社交媒體環(huán)境下準(zhǔn)社會交往程度更高、單方面的準(zhǔn)社會交往有了雙向互動的可能、形成虛擬社群并催發(fā)了粉絲文化和粉絲經(jīng)濟(jì)的發(fā)展、相較傳統(tǒng)媒體環(huán)境下產(chǎn)生了消極的準(zhǔn)社會交往以及跟傳統(tǒng)媒體時代相比現(xiàn)在的準(zhǔn)社會交往變得更加脆弱這五個方面。最后,本文對準(zhǔn)社會交往的兩種范式和合理性進(jìn)行了探討,為以后進(jìn)一步研究全新媒介環(huán)境下的準(zhǔn)社會交往打下基礎(chǔ)。本文一共分為五個部分,第一部分主要是對本研究相關(guān)背景和概念進(jìn)行介紹,并綜述了學(xué)界當(dāng)前的研究情況;第二部分分析了社交媒體時代的媒介環(huán)境;第三部分主要是分類研究受眾與不同媒介人物的準(zhǔn)社會交往表現(xiàn)以及受眾表達(dá);第四部分是分析社交媒體環(huán)境下準(zhǔn)社會交往表現(xiàn)出的新特征;第五部分對全文進(jìn)行了總結(jié)。
[Abstract]:With the development of Internet science and technology, the emergence and development of social media has made great changes in the society, it has been pervasive in people's lives, and has affected people's study and work as well as various fields of life. In daily life and social interaction occupies a very important position. The spread of information in the environment of social media not only breaks through the limitation of time and space, becomes more rapid, convenient and diverse, but also profoundly influences and changes people's way of life and social mode. Quasi-social communication is a new type of social communication which comes into being under the change of media environment. It first occurs between the audience and media figures in the mass media era and is formed based on the new scene characteristics of the development of electronic media. When they come into contact with media characters through the mass media, the audience will develop special attachment to their favorite characters, treating them as the real people in the real society, forming a kind of imaginary social interaction. There is a difference between this kind of communication and the real social interaction. It is only the unilateral intimacy of the audience and there is no bidirectional interaction. With the subversion of traditional media by social media nowadays, this kind of quasi-social communication between audience and media characters has been changed and has new forms and characteristics under the media environment with social media as the background. Based on the theory of quasi-social communication, this study uses the methods of in-depth interview and online participatory observation to study the interaction between the audience and the media characters in the social media environment. Based on the analysis of the media environment in the era of social media, combined with social media such as Sina Weibo, Baidu Tieba and online gaming media, this paper analyzes the presentation and audience expression of quasi-social communication, the characteristics of the new era and so on. The study found that in the social media environment, the quasi-social interaction between the audience and the media characters can be divided into three forms according to the nature of the media characters: the quasi-social interaction with the real characters. The quasi-social communication with virtual characters and personification accounts has different performance and different audience expression in these three kinds of quasi-social communication situations. At the same time, the quasi-social communication in the social media environment presents different characteristics, which is manifested in the higher degree of quasi-social interaction between the audience and the media characters in the social media environment, and the possibility of two-way interaction in the unilateral quasi-social interaction. Forming virtual community and promoting the development of fan culture and fan economy, compared with the traditional media environment, there are five aspects: negative quasi-social communication and the present quasi-social communication become more fragile than the traditional media era. Finally, this paper probes into the two paradigms and rationality of social communication, which lays a foundation for the further study of quasi-social communication in the new media environment. This paper is divided into five parts. The first part mainly introduces the relevant background and concepts of this study, and summarizes the current research situation in the academic circles, the second part analyzes the media environment in the era of social media. The third part is the classification of audience and different media figures of quasi-social communication performance and audience expression; the fourth part is to analyze the new characteristics of quasi-social communication under the social media environment; the fifth part summarizes the full text.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G206

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