本文選題：身體消費(fèi)　切入點(diǎn)：網(wǎng)絡(luò)女主播　出處：《安徽大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】："網(wǎng)絡(luò)女主播"是在網(wǎng)絡(luò)時(shí)代的特有現(xiàn)象。網(wǎng)絡(luò)時(shí)代的迅速崛起,讓女主播成為具有時(shí)代特色的行業(yè)。在"網(wǎng)絡(luò)女主播"隊(duì)伍的逐漸擴(kuò)大中,我們發(fā)現(xiàn),網(wǎng)絡(luò)女主播不過(guò)是將身體消費(fèi)完美展現(xiàn)的工具而已,女主播逐漸成為了身體消費(fèi)的符號(hào),被不斷的復(fù)制粘貼,成為消費(fèi)的利器。古往今來(lái),女性身體所代表的意義一直被探討著,無(wú)論是從美學(xué)還是從社會(huì)學(xué)的角度,都有諸多研究。如今,女性身體消費(fèi)已成為不爭(zhēng)的事實(shí),女性身體如何成就消費(fèi)是本文探究的重點(diǎn)。本文從身體消費(fèi)視角下去探析網(wǎng)絡(luò)女主播這一行業(yè),試圖借助身體消費(fèi)理論去解析網(wǎng)絡(luò)女主播是如何將身體消費(fèi)完美演繹的。首先,本文從讓·鮑德里亞的身體消費(fèi)理論出發(fā),在消費(fèi)時(shí)代的大環(huán)境下去考量網(wǎng)絡(luò)女主播存在的必要性。從作為欲望的身體消費(fèi)、作為符號(hào)的身體消費(fèi)以及被物化的身體消費(fèi)這個(gè)三個(gè)方面去解析女性身體成為消費(fèi)對(duì)象的原因。結(jié)合網(wǎng)絡(luò)女主播的現(xiàn)實(shí)案例,從網(wǎng)友對(duì)于女主播消費(fèi)的狂熱現(xiàn)象去探析消費(fèi)形成的原因。從鮑德里亞的身體消費(fèi)理論出發(fā),嘗試從符號(hào)、異化的角度去解讀女性身體在網(wǎng)絡(luò)世界中成為商品的本質(zhì)所在。其次,從微觀層面分析欲望下的女性身體、商品下的女性身體表現(xiàn)出何種特征。鮑德里亞的身體消費(fèi)理論是在怎樣的時(shí)代環(huán)境中演化而來(lái),以及作為符號(hào)的女性身體在消費(fèi)時(shí)代的催促中表現(xiàn)出怎樣的特征。同時(shí),在對(duì)網(wǎng)絡(luò)女主播的身體分析中,旨在探析女主播為何一路高歌勇進(jìn),成為女性競(jìng)相進(jìn)駐的行業(yè)。網(wǎng)絡(luò)女主播又是如何吸引網(wǎng)友目光、采用何種方式保持熱度以及新鮮度,是筆者站在受眾角度上所要嘗試得到答案的問題。最后,探討如何對(duì)待"網(wǎng)絡(luò)女主播"現(xiàn)象。筆者用審視的眼光,采用辨證的觀點(diǎn),肯定了 "網(wǎng)絡(luò)女主播"對(duì)于身體消費(fèi)理論的詮釋,指出這是互聯(lián)網(wǎng)時(shí)代所不可阻擋的現(xiàn)象。同時(shí)揭示了這一現(xiàn)象背后的實(shí)質(zhì),是女性地位的下降與話語(yǔ)權(quán)的喪失,是男性主導(dǎo)意識(shí)體系下對(duì)于女性身體的隨意要求。大眾媒介與女性文化所聯(lián)合打造的大環(huán)境使得網(wǎng)絡(luò)女主播這一特例出現(xiàn),成為消費(fèi)的捆綁體。當(dāng)女性身體與欲望、色情捆綁在一起,就引得消費(fèi)悄然而至。消費(fèi)時(shí)代提供了消費(fèi)女性身體的絕佳環(huán)境,網(wǎng)絡(luò)為消費(fèi)提供了最為便利的空間。兩相結(jié)合,網(wǎng)絡(luò)女主播成為女性身體消費(fèi)的行業(yè)代表。這一消費(fèi)現(xiàn)象背后到底對(duì)于女性有著怎樣的意義,又是否代表了時(shí)代對(duì)于女性的看法?筆者嘗試從身體消費(fèi)視角下去尋找答案。
[Abstract]:"female network anchorman" is a special phenomenon in the network age. With the rapid rise of the network age, female anchorman has become an industry with the characteristics of the times. In the gradual expansion of the "network woman anchor" team, we find that, The network woman anchorman is only the tool which perfectly displays the body consumption, the female anchorwoman has gradually become the symbol of the body consumption, has been continuously copied and pasted, becomes the consumptive sharp weapon. The meaning of women's bodies has always been discussed, both from an aesthetic point of view and from a sociological point of view. Nowadays, female body consumption has become an indisputable fact. How the female body achieves consumption is the focus of this paper. This paper analyzes the network female anchorman industry from the perspective of body consumption, and tries to analyze how the female network anchorman perfectly deduces the body consumption with the help of the body consumption theory. First of all, This paper starts from Jean Baudrillard's theory of body consumption, in the context of the consumer age, to consider the necessity of the existence of female network anchorages. The body consumption as a symbol and the body consumption by materialization are three aspects to analyze the reason why the female body becomes the object of consumption. This paper analyzes the reasons for the formation of consumption from netizens' fanatical phenomenon about female anchorman's consumption. Based on Baudrillard's theory of body consumption, it tries to start with symbols. From the angle of alienation, the essence of female body becoming a commodity in the network world is interpreted. Secondly, the female body under desire is analyzed from the micro level. What are the characteristics of the female body under the commodity? in what era environment did Baudrillard's body consumption theory evolve, and what characteristics the female body as a symbol showed in the urge of the consumption age. At the same time, In the body analysis of female network anchorman, the aim is to find out why female anchorman is singing bravely all the way and becoming a female competition industry. How do female network anchormen attract the attention of netizens, how to keep the popularity and freshness of the network anchorwoman, and how to keep the popularity and freshness of the network anchorwoman. It is the question that the author tries to get the answer from the audience angle. Finally, discuss how to deal with the phenomenon of "network woman anchor". This paper affirms the interpretation of the theory of body consumption in Internet woman anchorman, and points out that it is an unstoppable phenomenon in the Internet age. At the same time, it reveals the essence behind this phenomenon, and it is the decline of female status and the loss of the right to speak. The general environment created by the combination of mass media and female culture makes the network female anchorman a special case and becomes a bundle of consumption. When the female body and desire, Porn bundles together and brings consumption quietly. The consumer age provides the perfect environment for consuming women's bodies, and the Internet provides the most convenient space for consumption. Internet anchorwoman has become the industry representative of female body consumption. What kind of meaning does this consumption phenomenon have for women in the end, and does it represent the view of the times for women? The author tries to find the answer from the perspective of body consumption.
【學(xué)位授予單位】：安徽大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G206

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