本文關(guān)鍵詞：跑步類APP健康傳播效果實(shí)證研究　出處：《山東大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 健康傳播 跑步類APP 傳播效果研究 運(yùn)動社交

【摘要】：在全民健身的大背景下,依托智能可穿戴設(shè)備、跑步APP和社交媒體等技術(shù)平臺,出現(xiàn)越來越多的跑步愛好者。跑步類APP帶來可視化能共享的運(yùn)動數(shù)據(jù),直接影響了用戶對自身健康的認(rèn)識。通過與社交媒體相關(guān)聯(lián),跑步類APP形成跑步興趣社交圈,在這樣的一個社群中,有交往也有交流,健康的觀念也會隨之傳播。本論文通過深度訪談法、參與式觀察法、問卷調(diào)查法等方法,分析跑步健身類APP用戶的使用動機(jī)、使用行為和使用態(tài)度,測量其與用戶健康信念之間相關(guān)關(guān)系,以此研究跑步APP對用戶自身及其社群帶來的健康傳播效果。本文第一章為緒論,主要對論文的研究背景、研究目的、研究意義、研究對象和研究方法進(jìn)行了說明,并對相關(guān)文獻(xiàn)進(jìn)行了梳理研究。第二章主要圍繞跑步APP的傳播特征和用戶心理特征展開。跑步APP通過數(shù)據(jù)可視化,讓用戶對運(yùn)動量和運(yùn)動軌跡有更清晰的了解,而社交分享功能則加深了互動,在不斷的互動分享中出現(xiàn)了跑團(tuán)社群,通過曬圖和排行榜,跑者以行為的可見性獲得群體認(rèn)同和成就感,以此激勵自己健康行為不斷持續(xù)。通過深度訪談,筆者對跑步APP用戶的使用心理進(jìn)行了總結(jié)刻畫。跑步APP用戶在使用心理各有不同,有些是為了為健身運(yùn)動確定目標(biāo),有些是為了追隨潮流,而使用后的心理集中為獲得成就感和尋找歸屬感兩種心理。心理健康是個人健康的重要組成部分,跑步類APP通過其特有的健康傳播特征,對用戶的心理健康有重要的積極促進(jìn)作用。論文第三章對本文調(diào)查研究設(shè)計做出說明。首先,以技術(shù)接受模型和健康信念模型為參考,筆者構(gòu)建了本文的研究模型。其次,根據(jù)論文的研究模型確定了調(diào)查研究的因變量、自變量、中介變量和控制變量,然后設(shè)計問卷并提出研究假設(shè)。最后對問卷調(diào)查的抽樣方法、發(fā)放和回收情況進(jìn)行說明。第四章主要對問卷調(diào)查數(shù)據(jù)進(jìn)行統(tǒng)計分析。第一小節(jié)中,運(yùn)用描述性統(tǒng)計方法,對樣本的人口統(tǒng)計學(xué)因素進(jìn)行分析說明,并對被試者的使用態(tài)度和健康信念相關(guān)題項進(jìn)行均值上的描述性統(tǒng)計。第二小節(jié)采用克朗巴哈系數(shù)法對問卷進(jìn)行信度分析,結(jié)果表明樣本數(shù)據(jù)具有比較好的可信度。第三小節(jié)通過相關(guān)分析進(jìn)行顯著性檢驗(yàn),結(jié)果顯示提出的29個原假設(shè)中,有19個假設(shè)成立。第五章主要是對論文的研究結(jié)論進(jìn)行總結(jié),并對跑步APP未來發(fā)展提出建議。通過調(diào)查數(shù)據(jù)顯示,跑步APP對用戶健康信息的獲取、健康觀念的建立、健康行為的持續(xù)和身體狀況的改善具有積極效果,其中,用戶的參與層次、跑步APP的易用度、時尚度和信任度對健康傳播效果有顯著影響。針對以上結(jié)論,跑步APP應(yīng)采取提供個性化與專業(yè)化的服務(wù)、規(guī)范社群互動、深挖健康大數(shù)據(jù)、注重體醫(yī)結(jié)合等措施,完善用戶體驗(yàn),進(jìn)一步促進(jìn)用戶健康的改善。
[Abstract]:In the context of national fitness, relying on intelligent wearable devices, running APP and social media and other technology platforms, there are more and more runners. Running APP brings visual sharing of sports data. It has a direct impact on users' understanding of their own health. By associating with social media, the running APP forms a social circle of running interests, in which there is interaction and communication. The concept of health will also spread. Through in-depth interviews, participatory observation, questionnaire survey and other methods, this paper analyzes the use motivation, use behavior and use attitude of APP users. In order to study the effect of running APP on the health transmission of users and their communities, the first chapter is the introduction, which mainly focuses on the research background and purpose of the paper. The significance of the research, the research object and the research method are explained. The second chapter focuses on the communication characteristics of running APP and the psychological characteristics of users. The running APP is visualized by data. Let users have a clearer understanding of the amount and track of movement, while the social sharing function has deepened interaction, in the continuous interactive sharing of the emergence of a group community, through the sun map and ranking. Runners gain group identity and a sense of achievement through behavioral visibility to encourage their healthy behavior to continue. Through in-depth interviews. The author summarizes and characterizes the psychology of running APP users. The use psychology of running APP users is different, some are to set goals for fitness, some are to follow the trend. Mental health is an important part of personal health, and running APP has its own health transmission characteristics. The third chapter explains the research and design of this paper. Firstly, it takes the technology acceptance model and the health belief model as the reference. Secondly, according to the research model of the paper, the dependent variables, independent variables, intermediate variables and control variables are determined. Then we design the questionnaire and put forward the research hypotheses. Finally, the sampling method, distribution and recovery of the questionnaire are explained. Chapter 4th mainly analyzes the data of the questionnaire. In the first section. Using descriptive statistical method, the demographic factors of the sample were analyzed and explained. And the use of attitude and health beliefs of the subjects were analyzed on the average descriptive statistics. The second section used the method of Krobaha coefficient to analyze the reliability of the questionnaire. The results show that the sample data have good credibility. The third section through correlation analysis to test the significance, the results show that the proposed 29 original assumptions. There are 19 hypotheses established. 5th chapter is mainly to summarize the conclusions of the paper and give some suggestions on the future development of running APP. Through the survey data show that running APP to obtain user health information. The establishment of health concept, the persistence of healthy behavior and the improvement of physical condition have positive effects, among which, the level of user participation and the ease of use of running APP. Based on the above conclusions, running APP should provide personalized and professional services, regulate community interaction, and dig health big data deeply. Pay attention to the combination of physical and medical measures, improve the user experience, and further promote the improvement of user health.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G206

【相似文獻(xiàn)】

相關(guān)期刊論文 前10條

1 任景華;;我國互聯(lián)網(wǎng)健康傳播效果及對策研究[J];新聞天地(論文版);2008年08期

2 蔡志玲;;中美健康傳播研究評析[J];東南傳播;2012年12期

3 師棟楷;何小峰;袁芳;;2002-2012年我國健康傳播研究的計量分析[J];中華醫(yī)學(xué)圖書情報雜志;2013年11期

4 黃民杰;提高報刊健康傳播質(zhì)量的對策[J];中國健康教育;2005年02期

5 林承宇;;識讀媒介中的煙害訊息——橫跨健康傳播與媒體素養(yǎng)的議題[J];西南民族大學(xué)學(xué)報(人文社科版);2007年01期

6 任景華;楊緒軍;;健康傳播劃分方法的演進(jìn)與思考[J];新聞天地(下半月刊);2010年07期

7 沈菲飛;;高校網(wǎng)絡(luò)健康傳播的互動平臺研究——以校園BBS為例[J];巢湖學(xué)院學(xué)報;2010年04期

8 任景華;劉寬亮;;從孕育到成熟——健康傳播的歷史演進(jìn)與走向[J];東南傳播;2010年10期

9 馬祥;;“健康傳播”如何才能傳播健康——基于對“養(yǎng)生專家”張悟本造假事件的思考[J];今傳媒;2010年12期

10 李健;;美國利用網(wǎng)絡(luò)進(jìn)行健康傳播對我國的啟示——以“Think HIV:This is me”活動為例[J];新聞世界;2011年01期

相關(guān)會議論文 前10條

1 林俊;;信息時代突發(fā)公共衛(wèi)生事件健康傳播的特征及其對策研究[A];第一屆中國健康傳播大會論文集[C];2006年

2 臧芝紅;;論健康傳播的演進(jìn)及前瞻[A];第一屆中國健康傳播大會論文集[C];2006年

3 程繼紅;;媒體的健康傳播責(zé)任[A];第一屆中國健康傳播大會論文集[C];2006年

4 魏東力;;創(chuàng)新中國健康傳播的科學(xué)發(fā)展機(jī)制[A];第一屆中國健康傳播大會論文集[C];2006年

5 夏瓊;李志華;;突發(fā)公共衛(wèi)生事件中公共決策與健康傳播互動機(jī)制研究[A];第一屆中國健康傳播大會論文集[C];2006年

6 郭s，

本文編號：1439717