本文關(guān)鍵詞：新媒體時(shí)代我國(guó)社交直播App研究　出處：《四川外國(guó)語(yǔ)大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 新媒體 社交直播 App 媒介文化

【摘要】：信息社會(huì)的發(fā)展離不開科學(xué)技術(shù)的進(jìn)步,二十一世紀(jì)以來,數(shù)字電視、移動(dòng)互聯(lián)網(wǎng)、IPTV、博客、微博、微信等新興媒體逐漸占據(jù)大眾的日常生活,新媒體成為這個(gè)時(shí)代的寵兒。在新媒體時(shí)代,智能手機(jī)大規(guī)模普及,各類手機(jī)應(yīng)用軟件層出不窮,社交直播App(Application)應(yīng)運(yùn)而生。如果要說2015年最火的行業(yè)關(guān)鍵詞是互聯(lián)網(wǎng)金融的話,那么2016年行業(yè)關(guān)鍵詞無疑就是社交直播。就筆者的分類來看,目前我國(guó)社交直播App的類型包括三大類:娛樂類、電競(jìng)游戲類、內(nèi)嵌直播功能類。但不論分為哪些種類,它們都具有共同的三要素,即表演“自我”的網(wǎng)絡(luò)主播、有使用與滿足需求的觀眾和以盈利為目的的直播平臺(tái)。網(wǎng)絡(luò)主播在直播中過分解讀自我、表演自我,作為新媒介敘事的參與者他們對(duì)自己最隱私的東西失去控制,把直播間變成一個(gè)“給你看”的秀場(chǎng),無孔不入的自我敘事使大眾處處遭遇符號(hào)暴力的風(fēng)險(xiǎn)。直播觀眾作為觀看群體中的一員,心理機(jī)制也會(huì)逐漸發(fā)生變化,群體意志取代自我意志,成為了傳媒消費(fèi)主義下的非理性觀眾。而泛娛樂化的直播平臺(tái),并沒有承擔(dān)起作為新媒體的責(zé)任,一味追求利益,傳播內(nèi)容同質(zhì)化嚴(yán)重、平臺(tái)數(shù)據(jù)造假成風(fēng)引發(fā)了一些社會(huì)問題。比較研究法和定性研究法是本文的主要研究方法,筆者將會(huì)對(duì)海外社交直播App概況加以分析,從而與我國(guó)社交直播App現(xiàn)狀進(jìn)行比較,運(yùn)用“戲劇理論”、“使用與滿足理論”、“群體心理學(xué)”、“媒介文化”等理論知識(shí)解析社交直播App的傳播過程,梳理總結(jié)我國(guó)社交應(yīng)用目前存在的問題,再結(jié)合相關(guān)文獻(xiàn)資料,從加強(qiáng)行業(yè)自律、提高產(chǎn)品核心內(nèi)容和完善法律、加強(qiáng)監(jiān)督等方面提出問題解決策略。筆者希望能在傳播學(xué)的大背景下,對(duì)新媒體時(shí)代出現(xiàn)的新興媒介——社交直播App有一個(gè)較為全面的研究,為今后社交直播行業(yè)的良性發(fā)展提出粗淺的參考意見,筆者也希望通過自己的分析讓大眾對(duì)社交直播有一個(gè)正確的認(rèn)識(shí),畢竟,一味的污名化直播不是新媒體時(shí)代大眾應(yīng)該有的態(tài)度。
[Abstract]:The development of information society is inseparable from the progress of science and technology. Since twenty-first Century, digital TV, mobile Internet, IPTV, blog, micro-blog, WeChat and other emerging media have gradually occupied the daily life of the masses. New media has become the darling of this era. In the new media era, smart phones are popularized in a large scale, and all kinds of mobile phone applications emerge in endlessly, and the social live App (Application) emerges as the times require. If it is to say that the most popular keyword in 2015 is the Internet finance, then the industry key words in 2016 are undoubtedly social live. In terms of the classification of the types of current social live App includes three categories: entertainment, gaming game, embedded broadcast function class. But no matter what categories they are divided into, they all have three common elements, namely, the performance of "self" network anchor, the audience who uses and satisfies the needs, and the live broadcast platform for profit. Network anchor in the broadcast to read too much into self, self acting, as a new media narrative participants on their own the most intimate things out of control, the studio became a "show you" show, self narrative make people get in by every opening encounter risks of symbolic violence everywhere. As a member of the viewing group, the psychological mechanism of the live audience will also change gradually. The group will will replace the self will and become the irrational audience under the media consumerism. The pan entertainment platform has not taken the responsibility of the new media. It has caused some social problems by blindly pursuing the interests, spreading the homogenization of content and making the platform data fake. The comparative research method and qualitative research method is the main research method of this paper, the author will analyze the situation of App to live in China and overseas social, and social status of live App were compared, using the "drama theory", "use and Gratification Theory", "group psychology", "media culture" theory of analytic social live App communication process, summarizes the existing social problems in China, combined with the relevant literature, from strengthen self-discipline, improve the core content of products and strengthen supervision and other aspects of the problem solving strategy, improve the legal. I hope that in the background of communication, the emergence of new media era of new media, social live App has a more comprehensive study, puts forward some suggestions for the future development of social benign broadcast industry, I also hope that through their own analysis of social live let the public have a correct understanding after all, a taste of the stigma is not live in new media era should have the attitude of mass.
【學(xué)位授予單位】：四川外國(guó)語(yǔ)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G206

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