本文選題：城鎮(zhèn)居民 + 體育旅游　； 參考：《曲阜師范大學(xué)》2016年博士論文

【摘要】：進入90年代中期以來,伴隨著健身娛樂、休閑旅游為代表的全球化、大眾化的體育旅游消費市場逐漸發(fā)展壯大,體育旅游已經(jīng)日益成為現(xiàn)代人們生活中的重要組成部分。但限制于在體育旅游過程中出現(xiàn)的各種不可預(yù)估的風(fēng)險因素,仍然有較多的體育旅游消費者止步其中,出游意愿不高,體育旅游消費市場也因此受到很大影響。為此本研究在經(jīng)濟學(xué)、社會學(xué)、心理學(xué)以及營銷學(xué)等跨學(xué)科知識以及研究方法體系指導(dǎo)下,通過一定的理論與方法的歸納與演繹,對我國城鎮(zhèn)居民體育旅游風(fēng)險知覺消費行為進行了系統(tǒng)研究。研究得出的主要結(jié)論:(1)人們在體育旅游過程中所呈現(xiàn)的體育旅游風(fēng)險知覺基本結(jié)構(gòu)是由經(jīng)濟風(fēng)險、信息風(fēng)險、社會認(rèn)知風(fēng)險、責(zé)任風(fēng)險、知識風(fēng)險、功能風(fēng)險以及心理風(fēng)險總共七個方面組成的,通過把握這七個方面的變化,可以有效甄別人們的體育旅游風(fēng)險知覺水平。(2)人們在體育旅游過程中所呈現(xiàn)的體育旅游風(fēng)險知覺水平與其性別、婚姻狀況的聯(lián)系不明顯。而基于職業(yè)、年齡、收入以及教育文化水平的體育旅游消費風(fēng)險知覺在各個維度上有顯著性差異,也就是說,體育旅游消費者的風(fēng)險知覺水平與其職業(yè)、年齡、收入以及教育文化水平的聯(lián)系比較明顯。31-40歲的群體風(fēng)險知覺水平較高,比較擔(dān)心自己在旅游過程中出現(xiàn)一定經(jīng)濟損失,遇到對方推卸責(zé)任或自己無法解決等問題。相對于其他職業(yè)群體,公務(wù)員群體的風(fēng)險知覺水平較低,較少考慮到在體育旅游過程中出現(xiàn)的各種風(fēng)險。而相對于其他職業(yè)群體,建筑、采礦與制造業(yè)職業(yè)群體的風(fēng)險知覺水平較高,一般會考慮在體育旅游過程中的各種風(fēng)險。5000元以上收入群體的風(fēng)險知覺水平較高,尤其表現(xiàn)在經(jīng)濟風(fēng)險、功能風(fēng)險以及心理風(fēng)險三種風(fēng)險。特別是隨著教育文化水平的提高,其風(fēng)險知覺水平不斷提高,研究生及以上高學(xué)歷的風(fēng)險知覺水平較高,會考慮在體育旅游過程中的各種風(fēng)險。(3)通過建立體育旅游風(fēng)險知覺消費行為同時回歸模型表明,教育背景(X2)、個人收入(X4)、風(fēng)險知覺(X6)、人格特質(zhì)(X7)四個變量具有顯著的解釋力,模型解釋R2=0.310;通過建立體育旅游風(fēng)險知覺消費行為逐步回歸模型表明,基于教育背景(X2)、個人收入(X4)、風(fēng)險知覺(X6)、人格特質(zhì)(X7)、家庭人口(X3)五因素模型具有顯著的解釋力,模型解釋R2=0.296;通過建立通過建立體育旅游風(fēng)險知覺消費行為階層回歸模型表明,基于教育背景(X2)、個人收入(X4)、風(fēng)險知覺(X6)、人格特質(zhì)(X7)四個變量具有顯著的解釋力,模型解釋R2=0.310,這說明人們的體育旅游風(fēng)險知覺水平也是體育消費行為的一種重要表現(xiàn)形式,其風(fēng)險知覺水平高低直接影響著體育消費再次購買行為的發(fā)生。
[Abstract]:Since the middle of 1990s, with the globalization of fitness and entertainment and leisure tourism, the popular sports tourism consumption market has gradually developed and strengthened. Sports tourism has become an important part of modern people's life. However, restricted to various unpredictable risk factors in the process of sports tourism, there are still more sports tourism consumers stop, travel intention is not high, sports tourism consumption market is also greatly affected. Therefore, under the guidance of the interdisciplinary knowledge of economics, sociology, psychology and marketing, as well as the system of research methods, this study is based on the induction and deduction of certain theories and methods. The consumption behavior of sports tourism risk perception of urban residents in China is studied systematically. The main conclusion of the study is: 1) the basic structure of perceived risk of sports tourism in the process of sports tourism is composed of economic risk, information risk, social cognitive risk, responsibility risk, knowledge risk, Functional risk and psychological risk are composed of seven aspects, by grasping the changes in these seven aspects, The risk perception level of sports tourism presented by people in the process of sports tourism is not significantly related to their sex and marital status. However, the perceived risk of sports tourism consumption based on occupation, age, income and educational and cultural level has significant differences in all dimensions, that is, the level of risk perception of sports tourism consumers is different from their occupation, age, etc. The relationship between income and education and culture level is obvious. 31-40 years old group risk perception level is higher, more worried about their own in the tourism process of certain economic losses, encounter the other side shirking responsibility or their own can not solve the problem. Compared with other professional groups, the level of risk perception of civil servants is lower, less consider the various risks in the process of sports tourism. Compared with other occupational groups, the occupational groups of construction, mining and manufacturing have higher risk perception, and generally consider the higher level of risk perception of the income groups with a variety of risks above RMB 5, 000 in the process of sports tourism. Especially in the economic risk, the function risk and the psychological risk three kinds of risks. In particular, with the improvement of educational and cultural level, the level of risk perception is constantly improving, and the level of risk perception of graduate students and above is relatively high. It will consider various risks in the process of sports tourism.) by establishing a simultaneous regression model of consumption behavior of sports tourism risk perception, it shows that four variables, namely, educational background, personal income, risk perception, and personality traits, have significant explanatory power. By establishing a stepwise regression model of consumption behavior of sports tourism risk perception, it is shown that the five factor models, based on educational background, personal income, risk perception, personality traits and family population, have significant explanatory power. By establishing a regression model of sports tourism risk perception, consumer behavior class regression model shows that the four variables, based on educational background, personal income, risk perception and personality traits, have significant explanatory power, based on the educational background, personal income, risk perception, and personality traits. The model explains that the risk perception level of sports tourism is also an important form of sports consumption behavior, and the level of risk perception directly affects the occurrence of sports consumption repurchase behavior.
【學(xué)位授予單位】：曲阜師范大學(xué)
【學(xué)位級別】：博士
【學(xué)位授予年份】：2016
【分類號】：G80-05
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本文編號：2046331