本文選題：生態(tài)文明教育 + 新媒體　； 參考：《中國(guó)地質(zhì)大學(xué)》2016年博士論文

【摘要】：建設(shè)生態(tài)文明是我國(guó)重要的戰(zhàn)略任務(wù)之一,它不僅是實(shí)現(xiàn)“美麗中國(guó)”的必然選擇,也是化解生態(tài)風(fēng)險(xiǎn),實(shí)現(xiàn)人類可持續(xù)發(fā)展必經(jīng)之路。中國(guó)高度重視生態(tài)文明建設(shè),將其納入到“五位一體”的總體戰(zhàn)略布局,生態(tài)文明建設(shè)的重要地位得到凸顯。建設(shè)生態(tài)文明,教育先行。生態(tài)文明教育是為了實(shí)現(xiàn)人與環(huán)境、人與自然、人與社會(huì)和諧,推進(jìn)生態(tài)文明建設(shè),實(shí)現(xiàn)“中國(guó)夢(mèng)”而進(jìn)行的全民實(shí)踐教育活動(dòng)。對(duì)公民進(jìn)行生態(tài)文明教育,就是要讓公民掌握生態(tài)文明知識(shí),形成符合生態(tài)文明建設(shè)需要的生態(tài)文明價(jià)值觀和態(tài)度,提高公民的生態(tài)文明技能,養(yǎng)成生態(tài)文明行為。由此可見,生態(tài)文明教育是服務(wù)于中國(guó)現(xiàn)實(shí)需要和長(zhǎng)遠(yuǎn)發(fā)展需要的必然選擇。日新月異的新媒體,不僅改變了信息傳播的格局,而且廣泛“卷入”中國(guó)社會(huì)的金融、教育、醫(yī)療等領(lǐng)域,并對(duì)社會(huì)生活產(chǎn)生了深遠(yuǎn)的影響。在生態(tài)文明建設(shè)的背景下,新媒體被廣泛應(yīng)用于生態(tài)文明宣傳教育中,而且通過新媒體途徑進(jìn)行生態(tài)文明教育已經(jīng)得到國(guó)家層面的認(rèn)可。新媒體為生態(tài)文明教育提供了平臺(tái),也為推進(jìn)生態(tài)文明建設(shè)提供了契機(jī)。本論文從生態(tài)文明建設(shè)實(shí)際和新媒體發(fā)展現(xiàn)狀出發(fā),通過對(duì)環(huán)境教育理論、生態(tài)文明理論以及媒體教育功能等相關(guān)文獻(xiàn)的回顧,總結(jié)和借鑒已有研究成果,深入研究生態(tài)文明教育、生態(tài)文明教育途徑、新媒體等核心概念的含義,和生態(tài)文明教育的新媒體途徑的含義與特征。在此基礎(chǔ)上,建構(gòu)本研究的理論框架。思想政治教育理論中的生態(tài)教育與媒體應(yīng)用理論、媒介功能理論、可持續(xù)發(fā)展教育理論和生態(tài)文明建設(shè)理論是本研究的理論來源。以環(huán)境教育理論、中國(guó)傳統(tǒng)生態(tài)思想、馬克思恩格斯生態(tài)思想及生態(tài)文明建設(shè)理論為支撐,提出以生態(tài)文明知識(shí)、生態(tài)文明觀念、生態(tài)文明態(tài)度、生態(tài)文明技能和生態(tài)文明行為為主要內(nèi)容的生態(tài)文明教育內(nèi)容體系。本論文提出,生態(tài)文明教育主體是政府、環(huán)境保護(hù)組織(簡(jiǎn)稱“環(huán)保組織”)、企業(yè)、公民自身,以及學(xué)校。新媒體作為信息發(fā)布的平臺(tái),并不能成為生態(tài)文明教育的主體,這是因?yàn)樾旅襟w信息的內(nèi)容受到新媒體所有者的控制。本論文明確了新媒體在政府、環(huán)保組織、企業(yè)、公民、學(xué)校等主體開展的生態(tài)文明教育中的作用,以及通過新媒體途徑進(jìn)行生態(tài)文明教育的原則。通過新媒體途徑進(jìn)行生態(tài)文明教育的過程,本質(zhì)上是生態(tài)文明教育主體通過新媒體傳播生態(tài)文明相關(guān)信息,對(duì)新媒體用戶產(chǎn)生影響的過程。本論文借鑒新聞傳播學(xué)中的“5W”模式,對(duì)生態(tài)文明教育的新媒體途徑進(jìn)行研究。通過新媒體途徑進(jìn)行生態(tài)文明教育,應(yīng)先了解新媒體上生態(tài)文明相關(guān)信息的呈現(xiàn)情況,即生態(tài)文明教育的主體(Who)通過新媒體(In Which Channel)向新媒體使用者(To Whom)呈現(xiàn)了哪些與生態(tài)文明教育相關(guān)的信息(Say What),以及這些信息對(duì)新媒體用戶產(chǎn)生了哪些影響(With What Effect)。其中的生態(tài)文明教育主體(Who)在第三章中論述。本論文通過案例研究和調(diào)查研究,對(duì)其余四個(gè)“W”進(jìn)行研究,了解生態(tài)文明教育的新媒體途徑應(yīng)用現(xiàn)狀。除了“5W”,本論文還討論了“1H”,即新媒體中的生態(tài)文明信息是如何(How)建構(gòu)的。其中第四章案例研究部分,以微信為個(gè)案,選取政務(wù)、環(huán)保組織、企業(yè)、媒體共四個(gè)類型的綠色微信公眾號(hào)進(jìn)行研究。采用內(nèi)容分析方法對(duì)綠色微信公眾號(hào)中的生態(tài)文明信息內(nèi)容、形式及結(jié)構(gòu)進(jìn)行研究。第五章調(diào)查研究采用訪談和發(fā)放調(diào)查問卷的方法,對(duì)公民的生態(tài)文明素質(zhì)、網(wǎng)絡(luò)生態(tài)文明使用與公民生態(tài)文明素質(zhì)之間的關(guān)系,以及網(wǎng)絡(luò)生態(tài)文明使用的影響因素進(jìn)行研究。本論文以微信為例進(jìn)行案例研究,是因?yàn)槲⑿攀悄壳爸袊?guó)流行的新媒體形式之一,集中體現(xiàn)了新媒體的特征,并且可以實(shí)現(xiàn)多重新媒體形式的融合。微信綠色公眾號(hào)是以傳播生態(tài)文明信息為主的公眾號(hào),對(duì)微信綠色公眾號(hào)中的生態(tài)文明信息為對(duì)象進(jìn)行內(nèi)容分析,可以在一定程度上反映出新媒體上生態(tài)文明相關(guān)信息的大體情況。對(duì)微信信息如何(How)被組織部分的研究應(yīng)用了框架理論。樣本采用分層抽樣的方法抽取,共獲得從2015年3月至2015年9月期間的636份樣本。研究微信信息的議題分布、重點(diǎn)內(nèi)容、教育因素、框架建構(gòu)和表現(xiàn)形式等。該部分是從生態(tài)文明教育主體和生態(tài)文明教育內(nèi)容兩個(gè)角度了解通過新媒體途徑進(jìn)行的生態(tài)文明教育的現(xiàn)狀。研究發(fā)現(xiàn),綠色微信公眾號(hào)對(duì)生態(tài)環(huán)境質(zhì)量、生態(tài)環(huán)境信息、污染物信息、環(huán)保產(chǎn)業(yè)與科技信息議題的關(guān)注較少；在內(nèi)容上,重實(shí)踐輕理論,重價(jià)值輕知識(shí)與技能；微信公眾號(hào)中文化內(nèi)容涉及較少,對(duì)公眾參與的關(guān)注程度不高;發(fā)展是綠色微信公眾號(hào)普遍的價(jià)值訴求,且各微信公眾號(hào)均體現(xiàn)出明顯的態(tài)度傾向。信息表達(dá)上,微信內(nèi)容的框架建構(gòu)不足,表現(xiàn)形式單一,延展性差。調(diào)查研究采用訪談和發(fā)放問卷的方法,了解受訪者生態(tài)文明素質(zhì)水平、通過新媒體途徑進(jìn)行的生態(tài)文明教育的現(xiàn)狀及影響因素、生態(tài)文明教育的新媒體途徑與受訪者生態(tài)文明素質(zhì)水平的相關(guān)性。問卷中對(duì)生態(tài)文明知識(shí)的調(diào)查采用單項(xiàng)選擇題,對(duì)生態(tài)文明意識(shí)、生態(tài)文明行為、新媒體生態(tài)文明使用及影響因素的調(diào)查,則采用了5級(jí)量表。調(diào)查采用“滾雪球”抽樣,共回收問題卷1028份,有效問卷960份,有效率93.3%。研究發(fā)現(xiàn),受訪者生態(tài)文明素質(zhì)整體水平較高；生態(tài)文明知識(shí)方面,自然科學(xué)知識(shí)得分較高,而相關(guān)公共政策知識(shí)得分較低；生態(tài)文明意識(shí)較高,但責(zé)任意識(shí)強(qiáng)弱差距大,人類中心主義影響仍存在；生態(tài)文明行為方面,個(gè)人參與得分較高,社會(huì)參與得分偏低。本研究考察了四種形式的網(wǎng)絡(luò)生態(tài)文明使用行為：信息獲取、網(wǎng)上互動(dòng)、網(wǎng)絡(luò)表達(dá)和網(wǎng)上參與。研究發(fā)現(xiàn),受訪者的網(wǎng)絡(luò)生態(tài)文明使用行為較多,其中不同性別的受訪者在網(wǎng)上互動(dòng)、表達(dá)和參與方面有顯著差異,不同收入水平的受訪者網(wǎng)絡(luò)生態(tài)文明使用有顯著差異。對(duì)網(wǎng)絡(luò)生態(tài)文明使用與生態(tài)文明素質(zhì)之間的相關(guān)性分析表明,網(wǎng)絡(luò)生態(tài)文明使用對(duì)生態(tài)文明知識(shí)無顯著影響,對(duì)生態(tài)文明行為影響顯著。網(wǎng)絡(luò)信息獲取和網(wǎng)絡(luò)表達(dá)與生態(tài)文明意識(shí)之間存在顯著相關(guān)性；除了網(wǎng)絡(luò)表達(dá)以外,其他形式的網(wǎng)絡(luò)生態(tài)文明使用行為都對(duì)整體的生態(tài)文明素質(zhì)有影響。本研究中假設(shè)的感知易用性、感知有用性、使用愉悅感和自我效能感四個(gè)因素對(duì)網(wǎng)絡(luò)生態(tài)文明使用的影響均得到了證實(shí)。生態(tài)文明教育的新媒體途徑中存在的問題,對(duì)新媒體使用者的生態(tài)文明素質(zhì)水平以及新媒體生態(tài)文明使用是有影響的。第一個(gè)問題是生態(tài)文明教育的新媒體路徑存在重過程輕效果,這致使新媒體難以對(duì)使用者的生態(tài)文明知識(shí)增長(zhǎng)有促進(jìn)作用。不僅如此,缺乏對(duì)教育效果的關(guān)注也導(dǎo)致新媒體生態(tài)文明使用與受訪者生態(tài)文明意識(shí)和行為的相關(guān)性不太強(qiáng)。新媒體中存在的知識(shí)呈現(xiàn)不平衡現(xiàn)象,是導(dǎo)致受訪者對(duì)生態(tài)文明不同方面知識(shí)水平有較大差異的可能原因之一,如新媒體中法律、法規(guī)知識(shí)偏少與受訪者生態(tài)文明法律知識(shí)缺乏之間存在可能的相關(guān)性。同時(shí),新媒體信息對(duì)公眾參與內(nèi)容的呈現(xiàn)不夠,這與受訪者的公共生態(tài)文明行為較少之間也存在一定的聯(lián)系。第二個(gè)問題是生態(tài)文明教育的新媒體途徑重實(shí)踐輕文化傳承。新媒體中呈現(xiàn)了大量生態(tài)文明實(shí)踐相關(guān)的信息,對(duì)生態(tài)文化相關(guān)內(nèi)容的呈現(xiàn)卻比較少。生態(tài)文化是生態(tài)文明教育的重要內(nèi)容,對(duì)整個(gè)社會(huì)的生態(tài)文明氛圍營(yíng)造,生態(tài)文明風(fēng)尚的形成有引領(lǐng)作用。新媒體中生態(tài)文化的缺乏,難以形成對(duì)新媒體使用者的文化熏陶,這是受訪者更注重生態(tài)文明個(gè)人行為,對(duì)生態(tài)文明建設(shè)的“公益性”認(rèn)知不足的可能原因。第三個(gè)問題是生態(tài)文明教育的新媒體途徑重內(nèi)容輕信息組織。采用框架理論對(duì)綠色微信公眾號(hào)研究發(fā)現(xiàn),微信信息在框架構(gòu)建方面存在嚴(yán)重不足。另外,微信存在信息表現(xiàn)形式單一,信息延展性差,不善于利用媒介融合、大數(shù)據(jù)等技術(shù)手段等問題。這些都影響使用者對(duì)新媒體生態(tài)文明相關(guān)信息的易用性感知、有用性感知,以及新媒體使用愉悅感和自我效能感,進(jìn)而影響通過新媒體途徑進(jìn)行的生態(tài)文明教育的效果。這些內(nèi)在的關(guān)聯(lián)能夠較好地解釋第五章中發(fā)現(xiàn)的生態(tài)文明素質(zhì)與新媒體生態(tài)文明使用之間的相關(guān)性較低這一結(jié)論。本論文提出通過新媒體途徑進(jìn)行生態(tài)文明教育的提升戰(zhàn)略和不同主體利用新媒體進(jìn)行生態(tài)文明教育的策略。通過新媒體途徑進(jìn)行生態(tài)文明教育的提升戰(zhàn)略包括：主體體系戰(zhàn)略、信息內(nèi)容提升戰(zhàn)略和信息傳播方式提升戰(zhàn)略。利用新媒體進(jìn)行生態(tài)文明教育,政府應(yīng)當(dāng)：把握方向,善于發(fā)生；整合力量,匯集民智；完善通道,提供保障。環(huán)境保護(hù)組織應(yīng)當(dāng)：加強(qiáng)自律,擴(kuò)大影響力；強(qiáng)化公益意識(shí),提高親和力；提升傳播力,搭建平臺(tái)。企業(yè)應(yīng)當(dāng)：明確責(zé)任,樹立形象；充實(shí)內(nèi)容,積極行動(dòng)。公民應(yīng)當(dāng)：明確角色,樹立自信；加強(qiáng)學(xué)習(xí),提升能力；回歸理性,有效參與；學(xué)校應(yīng)當(dāng)：豐富內(nèi)容,傳承文化；轉(zhuǎn)變方式,注重滲透。
[Abstract]:The construction of ecological civilization is one of the important strategic tasks of our country. It is not only the inevitable choice to realize the "beautiful China", but also the only way to dissolve the ecological risk and realize the sustainable development of mankind. China attaches great importance to the construction of ecological civilization, and puts it into the overall strategic layout of the "five in one" and the important position of the construction of ecological civilization. The education of ecological civilization is to realize human and environment, human and nature, harmony between human and society, promote the construction of ecological civilization and realize the "Chinese dream". The education of ecological civilization for citizens is to make citizens master the knowledge of ecological civilization and form conforms to the students. The ecological civilization values and attitudes needed by the construction of state civilization, improve citizens' ecological civilization skills and develop ecological civilization behavior. Thus, ecological civilization education is an inevitable choice to serve the needs of Chinese reality and long-term development. The new media not only changes the pattern of information dissemination, but is widely "involved". In the context of the construction of ecological civilization, the new media has been widely used in the publicity and education of ecological civilization, and the ecological civilization education has been recognized at the national level by the new media approach. The new media provides the ecological civilization education. The paper provides an opportunity to promote the construction of ecological civilization. This paper, starting from the actual situation of ecological civilization construction and the development of new media, summarizes and draws lessons from the existing research results through the review of the theory of environmental education, the theory of ecological civilization and the function of media education, and deeply studies the ecological civilization education and ecological civilization teaching. On the basis of this, the theoretical framework of ecological education and media application in Ideological and political education theory, the theory of media function, the theory of sustainable development education and the theory of ecological civilization construction are the research of this study. Based on the theory of environmental education, Chinese traditional ecological thought, Marx and Engels's ecological thought and the theory of ecological civilization construction, it puts forward the content system of ecological civilization education based on the knowledge of ecological civilization, the concept of ecological civilization, the attitude of ecological civilization, the skills of ecological civilization and the behavior of ecological civilization. The main body of ecological civilization education is the government, the environmental protection organization ("environmental protection organization"), the enterprise, the citizen itself, and the school. The new media can not be the main body of the ecological civilization education. This is because the content of the new media information is controlled by the new media owners. This theory is sure that the new media is in the government. The role of environmental protection organizations, enterprises, citizens, schools and other subjects in ecological civilization education, as well as the principles of ecological civilization education through new media channels. The process of ecological civilization education through new media channels is essentially the information of ecological civilization by the main body of ecological civilization through the new media, and the new media users This paper uses the "5W" model in journalism and communication to study the new media way of ecological civilization education. Through the new media approach to ecological civilization education, we should first understand the presentation of the information related to the ecological civilization in the new media, that is, the main body of the ecological literacy education (Who) through the new media (In Which Chan). Nel) what information (Say What) related to ecological civilization education (Say What) is presented to new media users (Say What) and what effects these information have on new media users (With What Effect). The main body of ecological civilization (Who) is discussed in the third chapter. This paper is discussed in the case of case study and investigation and the other four "W". In addition to "5W", this paper also discusses the "1H", that is, how the information of ecological civilization in the new media is constructed (How). In this paper, the fourth part of the case study, taking WeChat as a case, selects four types of green WeChat public, government, environmental organizations, enterprises and the media. The content analysis method is used to study the content, form and structure of ecological civilization information in green WeChat public number. The fifth chapter investigates the relationship between citizens' ecological civilization quality, the relationship between the use of ecological civilization and the quality of civic ecological civilization by means of interviews and questionnaires. This paper takes WeChat as an example to study the influence factors, because WeChat is one of the popular new media forms in China, which embodies the characteristics of the new media and can realize the integration of the multi media form. The WeChat green public number is the public of the dissemination of ecological civilization information. The content analysis of the ecological civilization information in the WeChat green public number can reflect the general information about the ecological civilization in the new media to a certain extent. The framework theory is applied to the research on how the WeChat information (How) is organized. The sample is extracted by stratified sampling and obtained from 2015. 636 samples from March to September 2015. Research on the distribution of issues of WeChat information, key content, educational factors, framework construction and expression forms. This part is from the two angles of ecological civilization education subject and ecological civilization education content to understand the status of the education of biological civilization through new media channels. Research found, green WeChat Public number has less attention to ecological environment quality, ecological environment information, pollutant information, environmental protection industry and scientific and technological information issues. In content, it emphasizes practice light theory, heavy value and light knowledge and skills; the cultural content of WeChat public number is less involved, and the level of public participation is not high; the development is the general public number of green WeChat. In the information expression, the framework of the WeChat content is insufficient, the form of the expression is single, and the malleability is poor. The investigation and research use the methods of interview and questionnaire to understand the level of the ecological civilization quality of the interviewees and the status of the ecological civilization education in the new media way and the status of the ecological civilization education through the new media approach. The influence factors, the relationship between the new media way of ecological civilization education and the quality level of the ecological civilization of the interviewees. The survey of ecological civilization knowledge is adopted in the questionnaire, and the 5 scale scale is adopted for the ecological civilization consciousness, the ecological civilization behavior, the use of the new media ecological civilization and the influencing factors. In the sample, 1028 questionnaires were collected and 960 valid questionnaires were collected. The effective 93.3%. study found that the overall level of the ecological civilization quality of the interviewees was higher; the knowledge of ecological civilization, the higher score of the knowledge of natural science, the lower scores on the related public policy knowledge, the higher awareness of the ecological civilization, the big gap between the sense of responsibility and the strong and weak sense of responsibility, the human center The impact of the doctrine on the ecological civilization, the high score of individual participation and the low score of social participation. This study examined four forms of network ecological civilization use behavior: information acquisition, online interaction, network expression and online participation. The interviewees have significant differences on the Internet, and there are significant differences in their expression and participation. The interviewees with different income levels have significant differences in the use of ecological civilization. The correlation analysis between the use of network ecological civilization and the quality of ecological civilization shows that the use of network ecological civilization has no significant impact on the knowledge of ecological civilization, and the behavior of ecological civilization is reflected. There is significant correlation between network information acquisition and network expression and ecological civilization consciousness. In addition to network expression, the use of other forms of network ecological civilization has an impact on the overall quality of ecological civilization. In this study, the four hypotheses are perceived to be easy to use, perceived usefulness, use of pleasure and self efficacy. The impact of factors on the use of network ecological civilization has been confirmed. The problems existing in the new media approach to ecological civilization education have an impact on the ecological civilization quality level of new media users and the use of new media ecological civilization. The first problem is that the new media path of ecological civilization education has a heavy process and light effect. It is difficult for the new media to promote the growth of the knowledge of the ecological civilization of the users. Not only that, but also the lack of attention to the effect of education has led to the poor correlation between the use of the ecological civilization of the new media and the ecological civilization consciousness and behavior of the interviewees. One of the possible reasons for the difference in the same level of knowledge is that there is a possible correlation between the lack of legal knowledge in the new media and the lack of legal knowledge in the ecological civilization of the interviewees. At the same time, there is not enough of the new media information to participate in the public participation, and there is also a little between the public ecological civilization behavior of the interviewees. The second problem is the new media way of ecological civilization education, which emphasizes practice and light cultural inheritance. The new media presents a large number of information related to the practice of ecological civilization, and there is little presentation of the relevant content of ecological culture. Ecological culture is an important content of ecological civilization education, and the ecological civilization atmosphere of the whole society is built and ecological environment is built. The formation of civilized fashion has a leading role. The lack of ecological culture in the new media is difficult to form a cultural edification for the users of the new media. This is the possible reason why the interviewees pay more attention to the individual behavior of ecological civilization and the lack of awareness of the "public welfare" of the construction of ecological civilization. The third question is the new media approach to the ecological civilization education. Light information organization. Using framework theory to study green WeChat public number, there is a serious shortage of WeChat information in framework construction. In addition, WeChat has a single form of information expression, poor information extension, and is not good at using media integration, large data and other technical methods. These all affect the users of the new media ecological civilization phase. The susceptibility to information, the usefulness of sensual awareness, and the use of pleasure and self-efficacy in the new media, and the effect of the ecological civilization through the new media approach, can well explain the low correlation between the quality of the ecological civilization found in the fifth chapters and the use of the ecological civilization of the new media. This paper puts forward the strategy of promoting ecological civilization education through new media channels and strategies for different subjects to use new media to carry out ecological civilization education. The strategy of promoting ecological civilization through new media approaches includes the strategy of the main body system, the strategy of information content promotion and the promotion strategy of information communication mode. Using the new media to educate the ecological civilization, the government should: grasp the direction, be good at happening, integrate the power, gather the wisdom of the people, improve the channel and provide the guarantee. The environmental protection organization should strengthen the self-discipline, expand the influence, strengthen the public consciousness, improve the affinity, improve the power of transmission and build up the platform. Enterprises should: clear responsibility, set up the form. Image; enrich the content, active. Citizens should: clear roles, build self-confidence; strengthen learning, improve ability; return to reason, effective participation; schools should: enrich content, inherit culture; change the way, pay attention to infiltration.

【學(xué)位授予單位】：中國(guó)地質(zhì)大學(xué)
【學(xué)位級(jí)別】：博士
【學(xué)位授予年份】：2016
【分類號(hào)】：D64;G206
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本文編號(hào)：1775550