發(fā)布時(shí)間：2019-03-20 21:17

【摘要】：近年來(lái),屏蔽視頻廣告糾紛案頻發(fā),屏蔽視頻廣告行為在我國(guó)互聯(lián)網(wǎng)行業(yè)一直備受爭(zhēng)議。最近幾年發(fā)生的互聯(lián)網(wǎng)領(lǐng)域內(nèi)的競(jìng)爭(zhēng)糾紛案件較傳統(tǒng)的競(jìng)爭(zhēng)案件而言,對(duì)其定性方面更加困難。在我國(guó)目前司法實(shí)踐中,審判機(jī)關(guān)普遍認(rèn)定屏蔽視頻廣告的行為違背了《反不正當(dāng)競(jìng)爭(zhēng)法》一般條款中的“商業(yè)道德”和“誠(chéng)實(shí)信用原則”,更傾向于保護(hù)視頻網(wǎng)站經(jīng)營(yíng)者的固有商業(yè)模式和既得利益。但是我國(guó)的反不正當(dāng)競(jìng)爭(zhēng)法不是一部單純的商業(yè)利益保護(hù)法,保護(hù)市場(chǎng)經(jīng)營(yíng)者利益、消費(fèi)者利益、社會(huì)公共利益均屬于其立法宗旨,所以在司法實(shí)踐中應(yīng)綜合權(quán)衡和考量到屏蔽廣告軟件經(jīng)營(yíng)者的商業(yè)利益、競(jìng)爭(zhēng)行為的自由性以及消費(fèi)者的權(quán)益。本文從比例原則視角下競(jìng)爭(zhēng)行為的正當(dāng)性考察和消費(fèi)者自主選擇權(quán)的保護(hù)兩大角度出發(fā),認(rèn)為屏蔽視頻廣告行為符合比例原則中的適當(dāng)性、必要性和狹義比例原則三個(gè)子原則,該行為屬正當(dāng)范圍內(nèi)的競(jìng)爭(zhēng)行為,在保障市場(chǎng)競(jìng)爭(zhēng)行為自由的同時(shí)并未嚴(yán)重威脅視頻網(wǎng)站的商業(yè)利益存續(xù)。而且認(rèn)定屏蔽視頻廣告行為具有正當(dāng)性,體現(xiàn)了對(duì)消費(fèi)者之于互聯(lián)網(wǎng)服務(wù)所享有的自主選擇權(quán)的尊重,為消費(fèi)者改善瀏覽體驗(yàn)提供了可能,符合消費(fèi)者權(quán)益保護(hù)法的要求,同時(shí)本文提出了基于消費(fèi)者選擇權(quán)的新制度與新模式的構(gòu)建建議,以期實(shí)現(xiàn)視頻網(wǎng)站商業(yè)價(jià)值和消費(fèi)者利益的共贏。
[Abstract]:In recent years, blocking video advertising disputes occurred frequently, blocking video advertising behavior in China's Internet industry has been controversial. In recent years, competition disputes in the Internet field are more difficult to characterize than traditional competition cases. In the current judicial practice in China, judicial organs generally hold that blocking video advertising violates the "business ethics" and the "principle of good faith" in the general provisions of the Anti-unfair Competition Law. More inclined to protect video site operators of the inherent business model and vested interests. However, China's anti-unfair competition law is not a simple protection of commercial interests, to protect the interests of market operators, consumers' interests, and social public interests all belong to its legislative purpose. Therefore, in judicial practice, we should weigh and consider the commercial interests of advertising software operators, the freedom of competition and the rights and interests of consumers. From the perspective of proportionality principle, this paper examines the legitimacy of competition behavior and the protection of consumers' right to self-choice, and holds that the blocking of video advertising acts conforms to the appropriateness of the proportionality principle, the necessity and the narrow sense of proportion principle, and three sub-principles, namely, the principle of proportionality. The behavior is within the scope of competition, while protecting the freedom of market competition without seriously threatening the commercial interests of video sites. Moreover, it is concluded that blocking video advertising is legitimate, reflects the respect for consumers' right to self-choice in Internet services, and provides the possibility for consumers to improve their browsing experience and conforms to the requirements of consumer rights and interests protection law. At the same time, this paper puts forward some suggestions on the construction of a new system and model based on consumers' right of choice, in order to realize the win-win results of the commercial value and consumers' interests of video websites.
【學(xué)位授予單位】：煙臺(tái)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：D922.294

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