本文選題：虛假廣告 + 侵權(quán)責(zé)任��； 參考：《煙臺(tái)大學(xué)》2017年碩士論文

【摘要】：廣告作為經(jīng)濟(jì)發(fā)展的“風(fēng)向標(biāo)”對(duì)促進(jìn)商品流通的作用越來越大,然而,在廣告業(yè)發(fā)展的同時(shí),虛假廣告所產(chǎn)生的問題也越發(fā)嚴(yán)重。廣告的精髓在于通過一定的藝術(shù)夸張手法對(duì)廣告的內(nèi)容進(jìn)行表達(dá)與傳遞,虛假廣告和廣告的藝術(shù)表達(dá)二者區(qū)分的關(guān)鍵在于對(duì)“合理藝術(shù)夸張”標(biāo)準(zhǔn)的把握。虛假廣告認(rèn)定標(biāo)準(zhǔn)的明確是展開虛假廣告侵權(quán)責(zé)任研究的重要前提。結(jié)合一般侵權(quán)責(zé)任的構(gòu)成要件,對(duì)虛假廣告侵權(quán)責(zé)任中損害成立的研究以及對(duì)相當(dāng)因果關(guān)系適用于虛假廣告侵權(quán)責(zé)任構(gòu)成要件的合理性分析可有效避免解釋和適用上的混亂。產(chǎn)品責(zé)任與虛假廣告侵權(quán)責(zé)任主體重合時(shí)引發(fā)的責(zé)任競(jìng)合情形與虛假廣告侵權(quán)中責(zé)任主體內(nèi)部責(zé)任分擔(dān)方式的研究對(duì)受害人選取不同救濟(jì)途徑的利弊權(quán)衡具有重要意義。《廣告法》的修訂使得許多問題得以解決,但在司法實(shí)踐中,受社會(huì)大眾熱切關(guān)注的正是名人代言虛假廣告侵權(quán)責(zé)任問題。通過明確名人的主體范圍以及名人承擔(dān)侵權(quán)責(zé)任的理論基礎(chǔ),集中探討名人代言虛假廣告侵權(quán)責(zé)任歸責(zé)原則之新規(guī)和名人代言虛假廣告侵權(quán)責(zé)任之特有免責(zé)事由,以對(duì)名人代言虛假廣告侵權(quán)責(zé)任問題著重研究。對(duì)于當(dāng)前虛假廣告侵權(quán)法律救濟(jì)在立法、執(zhí)法、司法,尤其是在自媒體虛假廣告方面的諸多問題,應(yīng)加強(qiáng)社會(huì)監(jiān)督和事先審查力度,建立自媒體平臺(tái)與廣告監(jiān)管機(jī)關(guān)的雙重配合及名人信用檔案機(jī)制。
[Abstract]:As a vane of economic development, advertising plays a more and more important role in promoting the circulation of goods. However, with the development of advertising industry, the problems caused by false advertisements are becoming more and more serious. The essence of advertisement lies in the expression and transmission of the content of advertisement through certain artistic exaggeration techniques. The key to distinguish the false advertisement from the artistic expression of advertisement is to grasp the standard of "reasonable artistic exaggeration". The determination of false advertising standards is an important prerequisite for the study of tort liability of false advertisements. In combination with the constitutive elements of general tort liability, the study on the establishment of damages in the tort liability of false advertising and the rational analysis of the equivalent causality applicable to the constitutive elements of tort liability of false advertising can effectively avoid confusion in interpretation and application. A study on the concurrence of liability between Product liability and false Advertising Tort liability and the Internal liability sharing Mode in false Advertising Tort; the tradeoff between the advantages and disadvantages of choosing different remedies for victims The revision of the Advertising Law has solved many problems. But in judicial practice, it is the tort liability of celebrity endorsing false advertisement that is paid close attention to by the public. By clarifying the subject scope of celebrities and the theoretical basis of celebrity liability for tort, this paper focuses on the new rules of liability attribution of tort liability of celebrity endorsements of false advertisements and the special reasons of exemption from liability for tort liability of celebrity endorsements of false advertisements. In order to celebrity endorsement false advertising tort liability issues focus on the study. With regard to the current legal remedies for the infringement of false advertisements in the areas of legislation, law enforcement, and justice, especially in the field of false advertising in the media, social supervision and prior censorship should be strengthened. Establish a dual cooperation between media platform and advertising regulatory agencies and celebrity credit file mechanism.
【學(xué)位授予單位】：煙臺(tái)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：D922.294

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