本文選題：新媒體 + 馬克思主義��； 參考：《西北大學(xué)》2017年碩士論文

【摘要】：無(wú)論是作為中國(guó)革命和社會(huì)主義建設(shè)事業(yè)的指導(dǎo)思想,還是作為一種科學(xué)的研究方法,馬克思主義都已經(jīng)經(jīng)過實(shí)踐的檢驗(yàn),并在中國(guó)社會(huì)的現(xiàn)代發(fā)展中取得了顯著的成效和巨大的影響。換言之,中國(guó)新民主主義革命、社會(huì)主義革命、社會(huì)主義建設(shè)以及中國(guó)特色社會(huì)主義的偉大實(shí)踐都不能離開馬克思主義的指導(dǎo)。在此過程中,馬克思主義如何大眾化、如何被廣大人民群眾所接受和遵從、如何轉(zhuǎn)化為人民群眾行動(dòng)的指南,馬克思主義的有效傳播顯然是非常關(guān)鍵和重要的。當(dāng)前我們正面臨全球化、信息化的時(shí)代背景,自媒體、社交媒體開始在社會(huì)生活中發(fā)揮越來(lái)越大的作用,并有取代傳統(tǒng)媒體之勢(shì)。簡(jiǎn)單說來(lái),以電腦、手機(jī)、數(shù)字電視機(jī)等為終端的新媒體,開啟了信息實(shí)時(shí)傳播、資源異地共享的新時(shí)代。而新媒體的開放性、跨界性與共享性逐漸改變了受眾獲取信息的方式,擴(kuò)寬了馬克思主義傳播的渠道,也豐富了馬克思主義傳播的內(nèi)容,對(duì)馬克思主義理論的傳播主體、傳播方式、傳播形式等都產(chǎn)生了深刻的影響。但與此同時(shí),馬克思主義的傳播遇到了一些問題:從事馬克思主義宣講的人不理直氣壯;馬克思主義理論宣傳的聽眾較少;各種社會(huì)思潮(歷史虛無(wú)主義、新自由主義、民主社會(huì)主義、新左派、折衷馬克思主義、傳統(tǒng)馬克思主義、復(fù)古主義和創(chuàng)新馬克思主義等)對(duì)馬克思主義的傳播造成了一定的干擾。因此,如何應(yīng)用新媒體技術(shù),更好地宣傳和解釋馬克思主義的科學(xué)性,為實(shí)現(xiàn)中華民族偉大復(fù)興中國(guó)夢(mèng)作出理論保障,成為當(dāng)下馬克思主義宣傳亟待解決的問題。這就要求我們必須搞清楚自媒體、社交媒體等新媒體的基本內(nèi)涵、傳播特點(diǎn)、傳播內(nèi)容以及相比傳統(tǒng)媒體,新媒體環(huán)境下馬克思主義傳播的優(yōu)勢(shì)和劣勢(shì)。在此基礎(chǔ)上,不僅要鞏固馬克思主義傳播的主渠道,同時(shí),積極探索符合發(fā)展變化了社會(huì)實(shí)際,創(chuàng)新馬克思主義傳播理念、形式、途徑等,弘揚(yáng)馬克思主義基本原理、馬克思主義中國(guó)化理論結(jié)晶——毛澤東思想、中國(guó)特色社會(huì)主義理論體系、習(xí)近平系列講話精神等,為實(shí)現(xiàn)兩個(gè)一百年中華民族偉大復(fù)興中國(guó)夢(mèng)奠定扎實(shí)的理論基礎(chǔ)和強(qiáng)有力的智力保障。
[Abstract]:Whether it is the guiding ideology of the cause of Chinese revolution and socialist construction, or as a scientific research method, Marx's doctrine has been tested by practice and has achieved remarkable results and great influence in the modern development of Chinese society. In other words, the Chinese New Democratic Revolution, the socialist revolution, and the society. The construction of doctrine and the great practice of socialism with Chinese characteristics can not leave the guidance of Marx doctrine. In this process, how to popularized Marx's doctrine, how to be accepted and followed by the masses, and how to translate into a guide to the action of the people, the effective dissemination of Marx's principal meaning is obviously very critical and important. At present, we are facing the globalization, the background of the information age, the social media, the social media, and the social media, which have begun to play a more and more important role in the social life, and have the potential to replace the traditional media. In a word, the new media, with computers, mobile phones and digital TV sets, opened the new era of real-time information dissemination and shared resources. The openness, transboundary and sharing of the body gradually changed the way the audience got information, broadened the channels of Marx's dissemination, and enriched the content of the spread of Marx doctrine, and had a profound influence on the main body of the Marx doctrine, the mode of communication and the form of communication, but at the same time, the spread of Marx doctrine There are some problems: the people who are engaged in the Marx doctrine are not strong; the audience of the Marx theory is less; all kinds of social thoughts (historical nihilism, Neo liberalism, democratic socialism, new left, eclectic Marx doctrine, traditional Marx principle, retro doctrine, and innovative Marx doctrine, etc.) Therefore, how to apply new media technology to better publicize and explain the scientific nature of Marx's doctrine and to ensure the theoretical guarantee of the Chinese nation's great revival of the Chinese dream has become an urgent problem for the present Marx propaganda. The basic connotation of the media, the characteristics of communication, the content of communication and the advantages and disadvantages of Marx's spread in the new media and the new media environment. On this basis, we should not only consolidate the main channel of the spread of Marx's doctrine, but also actively explore the ideas, forms and ways of the dissemination of the Marx doctrine, in accordance with the development and change of social reality. To carry forward the basic principles of Marx's doctrine and the crystallization of the theory of Marx's Sinicization - Mao Zedong thought, the theory system of socialism with Chinese characteristics and the spirit of Xi Jinping's series of speeches, lay a solid theoretical foundation and strong intellectual guarantee for the realization of the great rejuvenation of the Chinese nation in the two one hundred years.

【學(xué)位授予單位】：西北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：D61;G206

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