【摘要】：一個民族復興的重要指標是民族文化的傳播和民族精神的重建。在當今設計與生活息息相關的時代,以設計為手段,探討傳統(tǒng)文化的傳播與發(fā)展問題,成為更多人的價值取向。將文化的活力,注入設計作品之中,可以使人類優(yōu)秀的文化遺產(chǎn)以新形式得以重生!現(xiàn)代設計風格的風行,帶來設計個性的趨同,在卷煙包裝日趨同質化的今天,消費者有著多元與個性的需求,希望產(chǎn)品包裝能提供更多的文化意義,帶來情感的滿足。人們意識到包裝設計作品,必須要有鮮明的民族個性與地域特征,才能不被忽略、消解與湮沒。針對地域紋樣應用在本土卷煙品牌中的契機,本文通過對楚紋樣設計元素與黃鶴樓卷煙包裝進行設計研究,尋找兩者間的契合點,探尋楚紋樣視覺元素在黃鶴樓卷煙包裝設計中的關系與應用價值。楚紋樣是楚文化濃縮提煉后形成的視覺形象精華,具有極高的文化與藝術價值。楚紋樣視覺元素有其自身的構成法則,用現(xiàn)代設計的方式去歸納、總結,抓住其主要特征及規(guī)律,應用至黃鶴樓卷煙包裝設計中,不僅可以使楚紋樣視覺元素煥發(fā)生機,營造良好的傳統(tǒng)文化氛圍,還可以更好的實現(xiàn)傳播楚文化這一目的。本文通過分析楚紋樣視覺元素的類型及構成特征,總結出楚紋樣視覺元素在黃鶴樓卷煙包裝設計中的價值及設計方法,闡述了楚紋樣視覺元素在黃鶴樓卷煙包裝設計上的探索化應用。通過設計應用,為如何更好的指導地域紋樣在本土包裝中的設計應用提供理論根據(jù)和價值體現(xiàn)。以設計為手段,探討文化的傳承問題;以傳統(tǒng)文化為方向,探討現(xiàn)代設計的思路,通過引導,更為合理地開發(fā)楚紋樣視覺元素在黃鶴樓卷煙包裝中的設計應用,實現(xiàn)傳統(tǒng)文化與產(chǎn)品、企業(yè)文化傳播的雙贏。
[Abstract]:The important index of a nation's rejuvenation is the spread of national culture and the reconstruction of national spirit. In the era of closely related design and life, it has become the value orientation of more and more people to discuss the spread and development of traditional culture by means of design. The vitality of culture can be injected into the design works, so that the excellent cultural heritage of mankind can be reborn in a new form! The popularity of modern design style brings the convergence of design personality. Today, with the increasing homogeneity of cigarette packaging, consumers have the needs of diversity and personality. I hope that product packaging can provide more cultural significance and emotional satisfaction. People realize that packaging design works must have distinct national personality and regional characteristics in order not to be ignored, dispelled and annihilated. In view of the opportunity of the application of regional pattern in local cigarette brand, this paper studies the design of Chu pattern design element and Yellow Crane Tower cigarette packaging, looks for the connection point between the two, and explores the relationship and application value of Chu pattern visual element in Yellow Crane Tower cigarette packaging design. Chu pattern is the essence of visual image formed after the concentration and extraction of Chu culture, which has high cultural and artistic value. The visual elements of Chu pattern have their own constituent rules. They can be summarized, summarized and grasped in the way of modern design, and applied to the cigarette packaging design of Yellow Crane Tower, which can not only make the visual elements of Chu patterns radiate vitality, create a good traditional cultural atmosphere, but also better realize the purpose of spreading Chu culture. Based on the analysis of the types and characteristics of Chu pattern visual elements, this paper summarizes the value and design method of Chu pattern visual elements in the packaging design of Yellow Crane Tower cigarettes, and expounds the exploratory application of Chu pattern visual elements in the packaging design of Yellow Crane Tower cigarettes. Through the design application, it provides the theoretical basis and value embodiment for how to better guide the design application of regional pattern in local packaging. Taking design as the means, this paper probes into the inheritance of culture, takes the traditional culture as the direction, probes into the train of thought of modern design, through guiding, more reasonably develops the design application of Chu pattern visual elements in the cigarette packaging of Yellow Crane Tower, and realizes the win-win situation of traditional culture, product and enterprise culture dissemination.
【學位授予單位】：湖北工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：TS452.7

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本文編號：2509666