【摘要】：現(xiàn)代生活方式的急劇變化導(dǎo)致傳統(tǒng)手工藝逐漸衰落甚至消失,保護(hù)和繼承珍貴的民間手工藝文化遺產(chǎn)已刻不容緩。各類媒體和相關(guān)人士對(duì)民藝的高度關(guān)注,在全國(guó)范圍內(nèi)引發(fā)了一場(chǎng)民藝熱潮。但在如何運(yùn)用民藝元素的問(wèn)題上,越來(lái)越多的設(shè)計(jì)師意識(shí)到,單純的照搬和堆砌民藝元素不是對(duì)民藝的繼承。發(fā)掘民藝的精神本質(zhì),以現(xiàn)代的審美和現(xiàn)代的需求為目標(biāo),以簡(jiǎn)約單純的設(shè)計(jì)讓生活回歸自然的設(shè)計(jì)理念,已經(jīng)成為當(dāng)今設(shè)計(jì)師們的共識(shí)。人們所喜愛(ài)的民藝氣韻,就是民藝圖案在服飾中最直觀的視覺(jué)呈現(xiàn)。因此對(duì)民藝圖案特征的分析,以及對(duì)圖案如何在現(xiàn)代服飾中應(yīng)用的方法研究,靈活巧妙的將新舊事物融為一體,才能真正實(shí)現(xiàn)民藝元素的傳承與創(chuàng)新。民藝圖案是人們用以記載生活和表達(dá)思想的方式,筆者深入研究它的歷史根源和獨(dú)特的傳統(tǒng)文化,發(fā)現(xiàn)抽象民藝圖案的文化屬性和視覺(jué)語(yǔ)言經(jīng)過(guò)提煉和轉(zhuǎn)換,能很好的運(yùn)用到現(xiàn)代服裝中。文章嘗試探索以方形抽象民藝圖案為元素在現(xiàn)代服裝設(shè)計(jì)中的應(yīng)用途徑。首先,文章對(duì)民藝、抽象民藝圖案的概念做了闡釋,并從古人天圓地方的方形空間猜想、和洛書河圖的方形思維模式以及尚“方”的審美習(xí)俗三個(gè)角度揭示方形抽象民藝圖案背后的文化內(nèi)涵。其次,對(duì)抽象民藝圖案的組織形式、色彩、內(nèi)容、工藝四個(gè)方面的表現(xiàn)形式進(jìn)行分析,總結(jié)出方形抽象民藝圖案的裝飾性、構(gòu)圖的均衡性、色彩的純粹性、圖案的象征性和民藝的實(shí)用性五個(gè)特征。從中得出方形抽象民藝圖案在設(shè)計(jì)中對(duì)觀念和表現(xiàn)形式的啟示。然后從應(yīng)用的背景條件、原則、方法、價(jià)值四個(gè)方面分析方形抽象民藝圖案在服裝設(shè)計(jì)中的應(yīng)用。最后在應(yīng)用實(shí)踐中,以“言茶”品牌為案例,分析方形抽象民藝圖案對(duì)品牌DNA、調(diào)性和賣點(diǎn)的作用。最后以方形抽象民藝圖案為元素,完成了四套設(shè)計(jì)方案,用設(shè)計(jì)實(shí)踐的方式直觀的呈現(xiàn)本課題的研究成果。通過(guò)對(duì)方形抽象民藝圖案的應(yīng)用研究,可以讓設(shè)計(jì)師傳承民藝中智慧豐富的文化養(yǎng)分,為現(xiàn)代服裝設(shè)計(jì)所用。這既在應(yīng)用方法上提供了建議,也有利于喚醒人們對(duì)優(yōu)秀民間文化的關(guān)注,有利于民藝的傳承與保護(hù)。
[Abstract]:The rapid change of modern life style leads to the decline or even disappearance of traditional handicraft. It is urgent to protect and inherit the precious cultural heritage of handicraft. All kinds of media and related people are highly concerned about folk art, which has triggered a popular craze throughout the country. But on how to use folk art elements, more and more designers realize that simply copying and piling up folk art elements is not the inheritance of folk art. Exploring the spiritual essence of folk art, taking modern aesthetic and modern demand as the goal, making life return to nature with simple and simple design, has become the consensus of designers nowadays. People's favorite folk art charm is the most intuitive visual presentation of folk art patterns in clothing. Therefore, the analysis of the characteristics of the folk art pattern and the research on how to apply the pattern in the modern dress, can truly realize the inheritance and innovation of the folk art elements by combining the new and the old things together flexibly and skillfully. Folk art pattern is the way that people record their life and express their thoughts. The author deeply studies its historical origin and unique traditional culture, and finds out that the cultural attribute and visual language of abstract folk art pattern have been refined and transformed. Can be well applied to modern clothing. This paper attempts to explore the application of square abstract folk art pattern in modern fashion design. First of all, the article explains the concept of folk art, abstract folk art design, and from the ancient square space guess, The square mode of thinking and the aesthetic custom of Shang Fang reveal the cultural connotation behind the abstract folk art design of the square. Secondly, the organization form, color, content and technology of abstract folk art pattern are analyzed, and the decoration of square abstract folk art pattern, the balance of composition, the purity of color are summarized. The symbolism of the pattern and the practicability of the folk art are five characteristics. From the drawing of square abstract folk art patterns in the design of ideas and manifestations of inspiration. Then the application of square abstract folk art pattern in clothing design is analyzed from four aspects: background condition, principle, method and value. Finally, in the application practice, taking "Yan tea" brand as an example, the paper analyzes the function of square abstract folk art pattern on brand DNA, tonality and selling point. Finally, taking the square abstract folk art pattern as the element, four sets of design schemes are completed, and the research results of this subject are presented intuitively by the way of design practice. Through the application research of the square abstract folk art pattern, the designer can inherit the rich cultural nutrient in the folk art, and use it for the modern clothing design. It not only provides advice in application methods, but also helps to arouse people's attention to excellent folk culture and to inherit and protect folk art.
【學(xué)位授予單位】：浙江理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TS941.2

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