智能玩具市場(chǎng)分析與產(chǎn)品開(kāi)發(fā)研究
本文選題:智能玩具 + 兒童智能玩具 ; 參考:《天津科技大學(xué)》2015年碩士論文
【摘要】:隨著玩具市場(chǎng)的發(fā)展,智能玩具結(jié)合了傳統(tǒng)玩具而發(fā)展,它置入了科學(xué)技術(shù)的設(shè)計(jì),讓玩具產(chǎn)品更加人性化、智能化、科技化等。本論文主要通過(guò)對(duì)目前智能玩具產(chǎn)品的分析,從智能玩具產(chǎn)品的外觀造型、技術(shù)應(yīng)用、消費(fèi)人群等角度分析,總結(jié)了開(kāi)發(fā)智能玩具的重要因素主要為技術(shù)程度的運(yùn)用,以及針對(duì)使用人群互動(dòng)性設(shè)計(jì)的把握。從目前智能玩具市場(chǎng)情況分析,智能玩具消費(fèi)的市場(chǎng)份額越來(lái)越大,消費(fèi)的人群也不僅局限是兒童,成年人的份額也在不斷上升。論文主要通過(guò)兒童智能玩具和成年人智能玩具作為開(kāi)發(fā)的重點(diǎn),進(jìn)行智能玩具設(shè)計(jì)生產(chǎn)的方法探討。國(guó)內(nèi)玩具企業(yè)開(kāi)發(fā)智能玩具產(chǎn)品并不多,尤其是成年人智能玩具。鑒于當(dāng)今的兒童從小就開(kāi)始接觸電腦,為了能夠迎合他們的心理需求,玩具也必須具有挑戰(zhàn)性及創(chuàng)新性。因此,兒童和成年人智能玩具產(chǎn)品的開(kāi)發(fā)創(chuàng)新是發(fā)展的必然之路。要設(shè)計(jì)出符合相應(yīng)的消費(fèi)群體智能玩具產(chǎn)品設(shè)計(jì),要充分考慮相對(duì)應(yīng)消費(fèi)者的心理和生理特征,才能設(shè)計(jì)既符合消費(fèi)者又符合市場(chǎng)的產(chǎn)品。市面上現(xiàn)有的兒童智能玩具產(chǎn)品,較多的主要是符合家長(zhǎng)心理需求設(shè)計(jì)的早教機(jī)產(chǎn)品,主要以教育性為主,賦予產(chǎn)品的功能都是以學(xué)習(xí)為第一要素設(shè)計(jì);蛘呤禽^多的智能電子游戲設(shè)計(jì),給兒童的健康帶了一定的問(wèn)題,使兒童的成長(zhǎng)環(huán)境更封閉。成年人的智能玩具產(chǎn)品主要以高科技為主,或者是情感體驗(yàn)的角度考慮設(shè)計(jì),由于國(guó)內(nèi)科學(xué)技術(shù)水平的運(yùn)用有限,成年人的智能玩具產(chǎn)品在技術(shù)領(lǐng)域的解決還有很大的發(fā)展空間。針對(duì)不同的消費(fèi)群體設(shè)計(jì)的智能玩具產(chǎn)品,在以人為本的角度考慮問(wèn)題出發(fā),開(kāi)發(fā)智能玩具產(chǎn)品結(jié)合消費(fèi)者的生理和心理特征,創(chuàng)新產(chǎn)品理念和技術(shù)理念,更多的把設(shè)計(jì)置入互動(dòng)性,解決孩子使用智能玩具的封閉環(huán)境,給予孩子通過(guò)玩具“寓教于樂(lè)”的活動(dòng)空間,以及成年人使用智能玩具的愉快體驗(yàn)。
[Abstract]:With the development of toy market, intelligent toy combines the development of traditional toys, it is put into the design of science and technology, so that toy products more humanized, intelligent, scientific and technological. Through the analysis of the present intelligent toy products and the analysis of the appearance of the intelligent toy products, the application of technology, and the consumer crowd, the paper summarizes that the important factors of developing intelligent toys are mainly the application of technology. And for the use of crowd interaction design grasp. According to the current situation of intelligent toy market, the market share of intelligent toy consumption is increasing, and the consumption is not only limited to children, but also the share of adults is rising. This paper mainly discusses the design and production methods of intelligent toys through children's intelligent toys and adult intelligent toys as the focus of development. There are not many intelligent toy products developed by domestic toy enterprises, especially adult intelligent toys. Given that today's children are exposed to computers from an early age, toys must also be challenging and innovative in order to meet their psychological needs. Therefore, the development and innovation of intelligent toy products for children and adults is the inevitable way of development. In order to design the intelligent toy products in accordance with the corresponding consumer groups, the psychological and physiological characteristics of the corresponding consumers should be fully taken into account in order to design the products that accord with both the consumers and the market. The existing children's intelligent toy products on the market are mainly designed to meet the psychological needs of parents of the early education machine products, mainly educative, the functions of the products are designed to learn as the first element of the design. Or more intelligent video game design, to children's health with certain problems, so that children's growth environment is more closed. Intelligent toy products for adults are mainly high-tech, or design from the perspective of emotional experience. Due to the limited use of science and technology in China, There is still much room for development of adult intelligent toy products in the field of technology. In view of the intelligent toy products designed by different consumer groups, considering the problems from a people-oriented point of view, developing intelligent toy products combining with the physiological and psychological characteristics of consumers, innovating the concept of product and technology, More interactivity in design, a closed environment for children to use smart toys, a space for children to "teach in fun" through toys, and a pleasant experience for adults to use smart toys.
【學(xué)位授予單位】:天津科技大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2015
【分類號(hào)】:TS958.02
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