本文選題：光學材料　切入點：競爭戰(zhàn)略　出處：《西安工業(yè)大學》2017年碩士論文

【摘要】：隨著全球光學產(chǎn)業(yè)的迅猛發(fā)展,企業(yè)面臨著發(fā)展的歷史機遇,如何準確把握企業(yè)的競爭態(tài)勢,制定出切實可行的競爭發(fā)展戰(zhàn)略,在市場競爭中求得生存和發(fā)展,是NHG公司目前迫切需要解決的實際問題。本文通過對NHG公司發(fā)展戰(zhàn)略的研究,為企業(yè)在參與市場競爭過程中提供了決策依據(jù),對于NHG公司健康、持續(xù)、穩(wěn)定、又好又快發(fā)展有著較強的現(xiàn)實意義。在總結前人以往研究成果和分析NHG公司發(fā)展面臨窘境的基礎上,本文從NHG公司的實際出發(fā),在研究競爭戰(zhàn)略理論和競爭優(yōu)勢理論基礎上,運用五力模型分析了NHG公司面臨的生存環(huán)境和競爭環(huán)境,理清了 NHG公司發(fā)展光學材料的機會和威脅;在此基礎上,以企業(yè)價值鏈為基礎,運用VRIO框架,分析了企業(yè)資源的優(yōu)勢和劣勢,并對NHG公司發(fā)展的優(yōu)勢、劣勢、面臨的機會、威脅進行組合分析,綜合比較,并根據(jù)戰(zhàn)略選擇擬定公司戰(zhàn)略目標:建設特色光學材料科研生產(chǎn)基地,打造專業(yè)化國際化知名光電企業(yè)。圍繞這一戰(zhàn)略目標,結合企業(yè)資源實際,選擇了差異化戰(zhàn)略作為主要競爭戰(zhàn)略并以戰(zhàn)略聯(lián)盟彌補企業(yè)資源的不足。并提出了落實企業(yè)競爭戰(zhàn)略的具體措施:優(yōu)化產(chǎn)品結構、提高技術創(chuàng)新與研發(fā)能力、強化人力資源開發(fā)與管理、加強市場運作、完善組織結構、信息化建設和品牌文化建設等,保障戰(zhàn)略落實。
[Abstract]:With the rapid development of the global optical industry, enterprises are faced with historical opportunities for development. How to accurately grasp the competitive situation of enterprises, formulate a feasible competitive development strategy, and survive and develop in the market competition, Through the research on the development strategy of NHG Company, this paper provides the decision basis for the enterprise to participate in the market competition. It is healthy, sustainable and stable for the NHG Company. It is of great practical significance to develop well and rapidly. On the basis of summarizing the previous research results and analyzing the dilemma faced by the development of NHG Company, this paper starts from the reality of NHG Company and studies the competitive strategy theory and competitive advantage theory. This paper analyzes the living environment and competitive environment faced by NHG Company by using the five-force model, and clarifies the opportunities and threats of the development of optical materials in NHG Company. On this basis, based on the enterprise value chain, the VRIO framework is used. The advantages and disadvantages of enterprise resources are analyzed, and the advantages, disadvantages, opportunities and threats of the development of NHG Company are analyzed and compared synthetically. And according to the strategic choice to formulate the company's strategic objectives: to build a special optical materials research and production base, to create a specialized international well-known photovoltaic enterprises. Around this strategic goal, combined with the actual enterprise resources, The differentiation strategy is chosen as the main competition strategy and the strategic alliance is used to make up for the shortage of enterprise resources. The specific measures to implement the enterprise competition strategy are put forward: optimizing the product structure, improving the technological innovation and R & D capability. Strengthen the development and management of human resources, strengthen the market operation, perfect the organizational structure, information construction and brand culture construction, and ensure the implementation of the strategy.
【學位授予單位】：西安工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F271;F426.7

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本文編號：1671238