發(fā)布時間：2018-03-27 13:37

  本文選題：另類媒體　切入點：環(huán)境傳播　出處：《中國地質(zhì)大學(xué)學(xué)報(社會科學(xué)版)》2017年04期

【摘要】：以"垃圾治理"議題微信公眾號L為個案,通過內(nèi)容分析、參與式觀察、深度訪談等方法,從表征、互動、結(jié)構(gòu)三個維度考察另類媒體如何進(jìn)行"綠色話語"生產(chǎn)與"綠色公共領(lǐng)域"建構(gòu)。研究發(fā)現(xiàn):首先,在新媒體所提供的生存空間中,L運用多種傳播策略,搭建了一個以"零廢棄"為核心的民間垃圾治理"廣播室",與秉持"焚燒"理念的官方垃圾治理話語體系形成對峙。其次,通過"報道推送"與"活動舉辦"兩條路徑,L實現(xiàn)了"線上"與"線下"綠色公共領(lǐng)域的初步建構(gòu),但因其中政府、企業(yè)、技術(shù)專家、主流媒體等重要利益相關(guān)者缺席,導(dǎo)致L尚未在"權(quán)力-技術(shù)共同體"與"權(quán)利-民主共同體"之間架起穩(wěn)固的溝通橋梁。最后,L的存續(xù)面臨來自外因和內(nèi)因的促進(jìn)與制約,其未來發(fā)展趨勢如何,能否在垃圾治理中做出更多貢獻(xiàn),還有待時間予以檢驗。上述發(fā)現(xiàn)一方面有助于理解我國環(huán)境傳播中的多元聲音,優(yōu)化環(huán)境溝通策略,培育環(huán)境公民社會;另一方面,以之為窗口,可透析我國垃圾治理背后的社會網(wǎng)絡(luò)及利益相關(guān)者間角力,為突破垃圾困局提供參考。
[Abstract]:Taking Official account L as a case study, through content analysis, participatory observation, in-depth interviews, etc., from the aspects of representation and interaction, The three dimensions of structure examine how alternative media carry out "green discourse" production and "green public domain" construction. The study finds that: first of all, in the living space provided by new media, various communication strategies are used. A "broadcast room" of civil waste management is built with "zero waste" as the core, which confronts with the official garbage treatment discourse system which holds the concept of "burning". Secondly, The initial construction of "online" and "offline" green public domain is realized through "report push" and "activity holding", but the government, enterprises, technical experts, mainstream media and other important stakeholders are absent. As a result, L has not yet established a solid bridge of communication between the "power-technology community" and the "right-democratic community". Finally, the survival of L is faced with the promotion and restriction of external and internal causes, and what is its future development trend, Whether or not we can make more contributions to waste management still needs time to test. On the one hand, these findings will help to understand the diverse voices in environmental communication in China, optimize environmental communication strategies, and foster an environmental civil society; on the other hand, Taking it as a window, we can analyze the social network behind the garbage treatment in China and the struggle between stakeholders, and provide a reference for breaking through the garbage dilemma.
【作者單位】： 中國礦業(yè)大學(xué)(北京)文法學(xué)院;
【基金】：國家社科基金青年項目“城市垃圾危機視域下環(huán)境治理政社協(xié)同的場域、機制與路徑研究(17CGL038)
【分類號】：G206;X-4
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本文編號：1671736