【摘要】：正在伯克的修辭理論體系中,一個(gè)核心概念是"同一",共有三種同一策略:同情同一、對(duì)立同一、無意識(shí)同一。①本文擬從伯克修辭理論的視角來探討《之江新語》的政治修辭策略。政治修辭是政治主體運(yùn)用一定的政治語言,實(shí)現(xiàn)政治說服的技術(shù)和能力。②政治修辭的目的是通過政治言說,改變民眾的政治態(tài)度,進(jìn)而實(shí)現(xiàn)政治說服。要實(shí)現(xiàn)政治說服,就必須與民眾取得"同
[Abstract]:In Burke's rhetorical theoretical system, a core concept is "identity", there are three kinds of the same strategy: sympathy for the same, opposition to the same, This paper attempts to explore the political rhetoric strategies of Zhijiang Xinyu from the perspective of Burke's rhetoric theory. Political rhetoric is the technique and ability of political subject to use certain political language to realize political persuasion. 2 the purpose of political rhetoric is to change people's political attitude through political speech, and then to realize political persuasion. If political persuasion is to be realized, it must be in line with the people.
【作者單位】： 中國傳媒大學(xué);
【分類號(hào)】：D0;G212
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本文編號(hào)：2297493