【摘要】：明清文獻(xiàn)記載了大量有關(guān)商人從事社會公益事業(yè)的事跡,也塑造了較為完美的商人形象。他人的勸捐和求助,以及商人自身所遇是商人獲取善舉信息的主要渠道。促使商人產(chǎn)生善舉行為的原因可分為外部因素和商人本身因素,如財(cái)富觀、社會人文環(huán)境,商人對安全、尊重、名望的需求等等。對施救者(商人)與求助者(其他群體)而言,善舉是一種有償?shù)幕?雙方各取所需。在常態(tài)過程中,他們可進(jìn)行良好的互動;而一旦求助者超出了界限,無休止地索要,商人們便會選擇逃離,甚者因此家道中落。
[Abstract]:Ming and Qing literature recorded a large number of businessmen engaged in social welfare undertakings, but also shaped a more perfect image of businessmen. Other people's advice and help, as well as the merchant's own encounter, are the main channels for businessmen to obtain charity information. It can be divided into the external factors and the merchants' own factors, such as the view of wealth, the social and humanistic environment, the merchant's demand for safety, respect, fame and so on. For rescuers (businessmen) and callers (other groups), benevolence is a paid interaction in which each side takes its own needs. In the normal process, they can have good interaction; and once the person asking for help goes beyond the limit and asks endlessly, the businessmen will choose to flee and even fall into the middle of the family.
【作者單位】： 吉林大學(xué)文學(xué)院;
【基金】：國家社會科學(xué)基金重大項(xiàng)目“明清商人傳記資料整理與研究”(14ZDB035),項(xiàng)目負(fù)責(zé)人:張明富
【分類號】：K248
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本文編號：2436725