本文選題：晚清 + 石印舉業(yè)用書��； 參考：《江漢論壇》2014年09期

【摘要】：晚清時(shí)期,隨著西方石印技術(shù)的輸入,其在出書速度、制作成本、印刷效果等方面的優(yōu)勢(shì),使其成為晚清印刷技術(shù)的主流。通過對(duì)晚清石印舉業(yè)用書流通條件的形成、營(yíng)銷方法和流通情況的分析,發(fā)現(xiàn)石印舉業(yè)用書市場(chǎng)較為繁榮,其營(yíng)銷和流通不僅方式多樣,而且流通渠道眾多,同時(shí)還出現(xiàn)了現(xiàn)代的營(yíng)銷廣告方式"啟事和告白"。晚清石印舉業(yè)用書的廣泛流通,一方面促進(jìn)了文化的傳播,另一方面也促進(jìn)了石印業(yè)、造紙業(yè)和民營(yíng)書店的發(fā)展,有利于商品經(jīng)濟(jì)的繁榮。
[Abstract]:In the late Qing Dynasty, with the input of western stone printing technology, its advantages in publishing speed, production cost and printing effect made it the mainstream of late Qing printing technology.Through the analysis of the formation of circulation conditions, marketing methods and circulation of the books used in stone printing in the late Qing Dynasty, it is found that the market for books used in stone printing is relatively prosperous, and its marketing and circulation are not only diverse, but also have numerous circulation channels.At the same time, there is a modern way of marketing advertising, "notice and confession."The wide circulation of books for stone printing in late Qing Dynasty promoted the spread of culture on the one hand, and the development of stone printing, paper making and private bookstores on the other, which was conducive to the prosperity of commodity economy.
【作者單位】： 河南博物院;
【分類號(hào)】：K252

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本文編號(hào)：1756737