本文選題：新華日?qǐng)?bào)　切入點(diǎn)：中國(guó)共產(chǎn)黨　出處：《華中科技大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：抗戰(zhàn)時(shí)期是中國(guó)共產(chǎn)黨迅速發(fā)展壯大贏得民心的重要時(shí)期,在這個(gè)時(shí)期中國(guó)共產(chǎn)黨能夠迅速贏得民心的關(guān)鍵是其能夠重視廣大人民群眾的重要作用,為廣大民眾的利益而奮斗。在這個(gè)時(shí)期中國(guó)共產(chǎn)黨通過(guò)自身的行動(dòng)及強(qiáng)大的政治傳播能力在廣大國(guó)統(tǒng)區(qū)民眾心中樹(shù)立了良好的親民形象,作為中國(guó)共產(chǎn)黨在國(guó)統(tǒng)區(qū)公開(kāi)發(fā)表的第一份黨報(bào)——《新華日?qǐng)?bào)》在中國(guó)共產(chǎn)黨親民形象傳播的過(guò)程中起到了舉足輕重的作用�！缎氯A日?qǐng)?bào)》承擔(dān)著中國(guó)共產(chǎn)黨各項(xiàng)政策在國(guó)統(tǒng)區(qū)的傳播,是中國(guó)共產(chǎn)黨的“喉舌”。在傳播中國(guó)共產(chǎn)黨親民形象的過(guò)程中做出重要的貢獻(xiàn),是聯(lián)系中國(guó)共產(chǎn)黨與國(guó)統(tǒng)區(qū)民眾的紐帶,《新華日?qǐng)?bào)》對(duì)共產(chǎn)黨的親民形象的傳播,影響著國(guó)統(tǒng)區(qū)民眾對(duì)中國(guó)共產(chǎn)黨的認(rèn)知和態(tài)度。本文旨在通過(guò)對(duì)《新華日?qǐng)?bào)》影印版的分析,立足政黨形象、傳播學(xué)及政治傳播學(xué)的相關(guān)理論,從中國(guó)共產(chǎn)黨通過(guò)《新華日?qǐng)?bào)》傳播親民形象的原因、途徑、具體表現(xiàn)、所采用的策略以及達(dá)到的效果等五個(gè)方面進(jìn)行研究。第一部分是對(duì)抗戰(zhàn)時(shí)期中國(guó)共產(chǎn)黨通過(guò)《新華日?qǐng)?bào)》傳播其親民形象的動(dòng)因的闡述,第二部分闡明了《新華日?qǐng)?bào)》用以傳播中國(guó)共產(chǎn)黨親民形象的主要途徑,第三部分對(duì)《新華日?qǐng)?bào)》中的中國(guó)共產(chǎn)黨親民形象的具體表現(xiàn)進(jìn)行總結(jié),第四部分對(duì)其傳播中國(guó)共產(chǎn)黨親民形象的策略進(jìn)行研究,最后對(duì)《新華日?qǐng)?bào)》對(duì)中國(guó)共產(chǎn)黨親民形象傳播所產(chǎn)生的效果進(jìn)行分析。
[Abstract]:The period of the Anti-Japanese War was an important period for the Communist Party of China to develop rapidly and gain popular support. The key for the Communist Party of China to win the support of the people quickly is that it can attach importance to the important role of the broad masses of the people. In this period, the Communist Party of China, through its own actions and powerful political communication ability, has set up a good image of the people in the majority of areas under national control. As the first party newspaper published publicly by the Communist Party of China in the Kuomintang controlled area, the Xinhua Daily played an important role in the process of spreading the image of the Communist Party of China to the people. [Xinhua Daily] bears all the political responsibilities of the Communist Party of China. The spread of the policy in the areas under the control of the state, It is the "mouthpiece" of the Communist Party of China. It has made important contributions in the process of spreading the image of the Communist Party of China toward the people. It is a link between the Communist Party of China and the people in the areas under the control of the state. The "Xinhua Daily" spreads the image of the Communist Party to the people. The purpose of this paper is to analyze the photocopy of Xinhua Daily, and to base itself on the theory of party image, communication and political communication. From the reasons, ways and manifestations of the Communist Party of China propagating the image of the people through the "Xinhua Daily", The first part is the explanation of the motivation for the Communist Party of China to spread its image of the people through Xinhua Daily during the War of Resistance against Japan. The second part expounds the main ways of propagating the image of the Communist Party of China to the people, and the third part summarizes the concrete performance of the image of the Communist Party of China in the "Xinhua Daily". The fourth part studies the strategies of propagating the image of the Communist Party of China (CPC), and finally analyzes the effect of propagating the image of the CPC.
【學(xué)位授予單位】：華中科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：K265;D261.5

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