【摘要】：改革開放以來,我國旅游業(yè)一直在不斷的進(jìn)步,尤其在九十年代末期至今,旅游業(yè)帶來的效益有著大幅度的提升;同時(shí),旅游行業(yè)本身也在不停地發(fā)展,跟智慧、虛擬、體育等新型形式相結(jié)合的旅游內(nèi)容層出不窮,傳統(tǒng)的觀光旅游已不再成為主流,旅游中的改變才是取得更大效益的重點(diǎn)。本文以河南省的生產(chǎn)要素、需求情況、相觀產(chǎn)業(yè)、政府行為、競爭優(yōu)勢五個(gè)方面為研究對(duì)象,在國家戰(zhàn)略政策“一帶一路”的引導(dǎo)下,對(duì)我省近年來體育旅游的發(fā)展進(jìn)行研究。研究結(jié)果表明:河南省體育旅游大力推廣焦作和鄭州的武術(shù)文化,力爭實(shí)現(xiàn)“國際體育旅游目的地”;特點(diǎn)具有個(gè)性化、可重復(fù)性、地理集中性、季節(jié)性;發(fā)展規(guī)律為合二為一,由內(nèi)而外,與多行業(yè)相交叉;發(fā)展趨勢是體育旅游與科技相結(jié)合,在體育旅游的多個(gè)領(lǐng)域體現(xiàn)人工智能的功能,逐步實(shí)現(xiàn)智能化。1、生產(chǎn)要素方面,河南省城鎮(zhèn)化水平不高;自然資源形式多樣,但依山開展的活動(dòng)形式好于河流;對(duì)于河南省體育旅游的研究時(shí)間短,內(nèi)容形式較為多樣;基礎(chǔ)設(shè)施方面的交通有著很大進(jìn)步。2、需求方面的衣、食在日常生活中仍占據(jù)著重要的地位;娛樂消費(fèi)的增多相對(duì)的較少了醫(yī)療方面的支出;教育文化娛樂服務(wù)消費(fèi)在未來會(huì)逐漸處于生活中的重要地位。3、河南省旅游業(yè)逐漸從數(shù)量的增加轉(zhuǎn)變?yōu)橘|(zhì)量的提升;縣及縣以下的的社會(huì)消費(fèi)品零售總額的總量需要加大開發(fā)的力度,特別是鄉(xiāng)村地區(qū)。4、政府指明“一帶一路”戰(zhàn)略的發(fā)展方向,落實(shí)眾多相關(guān)文件進(jìn)行支持與幫助,打造具有國際化的體育旅游特色。5、河南省在“食、住、行、游、購、娛”六要素的各個(gè)方面有著特色,但也出現(xiàn)了各種各樣的問題,需要政府采取相應(yīng)的措施進(jìn)行改進(jìn)。對(duì)策:1、確定河南省體育旅游在“一帶一路”戰(zhàn)略中的總體定位,加強(qiáng)區(qū)域合作,開拓本地和市外、省外、海外的客源市場,加大城鎮(zhèn)化轉(zhuǎn)型中的創(chuàng)新力度。2、在政府領(lǐng)導(dǎo)下,合理布局河南省體育旅游發(fā)展方向,采取“點(diǎn)面”結(jié)合和“面面”結(jié)合的發(fā)展結(jié)構(gòu),健全體育旅游的輔助產(chǎn)業(yè)。3、健全法律法規(guī),以地方具體情況為根據(jù),學(xué)習(xí)國外經(jīng)驗(yàn);創(chuàng)建先進(jìn)智慧城市;加強(qiáng)環(huán)境的保護(hù)力度。4、建立國際人才合作培養(yǎng)制度,加快與國際化教學(xué)的接軌,河南省各高校之間、院系之間加強(qiáng)交流與合作,保證質(zhì)量與數(shù)量上的合格體育旅游人才。5、充分利用互聯(lián)網(wǎng),開發(fā)更多具有人性化的服務(wù),滿足體育旅游中各因素的需求。6、為河南省體育旅游行業(yè)選擇優(yōu)質(zhì)的代言人,在優(yōu)勢主體方面做好相關(guān)的開發(fā),設(shè)計(jì)具有專項(xiàng)性質(zhì)的體育旅游產(chǎn)品,逐步提升河南省體育旅游的國際知名度。
[Abstract]:Since the reform and opening up, China's tourism industry has been making continuous progress, especially since the end of the 1990s, the benefits brought by tourism have been greatly improved. At the same time, the tourism industry itself is constantly developing, with wisdom, virtual, New forms of sports and other forms of tourism content emerge in endlessly, traditional tourism is no longer the mainstream, the change in tourism is the focus of greater efficiency. This paper studies the development of sports tourism in Henan province in recent years under the guidance of the national strategic policy "Belt and Road", taking the factors of production, demand, industry, government behavior and competitive advantage of Henan Province as the research objects. The results show that sports tourism in Henan Province vigorously promotes the martial arts culture of Jiaozuo and Zhengzhou, and strives to realize the "international sports tourism destination" with the characteristics of individuation, repeatability, geographical concentration and seasonality. The law of development is to combine the two, from inside to outside, to cross with many industries; the development trend is to combine sports tourism with science and technology, to embody the functions of artificial intelligence in many fields of sports tourism, and to gradually realize intelligence. The urbanization level of Henan Province is not high, the natural resources form is various, but the activities carried out according to the mountain are better than that of the river, the research time of the sports tourism in Henan Province is short, the content form is relatively diverse; Infrastructure transportation has made great progress. 2. Demand for clothing and food still occupy an important place in daily life. The consumption of educational, cultural and entertainment services will gradually be in an important position in life in the future. The tourism industry in Henan Province will gradually change from the increase of quantity to the improvement of quality. The total amount of retail sales of consumer goods at the county level and below needs to be strengthened, especially in rural areas. The government has pointed out the direction of the development of "Belt and Road" strategy, and has implemented many relevant documents to support and help. In Henan Province, there are characteristics of "food, shelter, travel, purchase and entertainment", but there are also various problems, which need to be improved by the government. Countermeasures: 1, determine the overall orientation of sports tourism in "Belt and Road" strategy in Henan Province, strengthen regional cooperation, open up local, foreign, and overseas tourist markets, increase innovation in the process of urbanization. Under the leadership of the government, Reasonable distribution of the development direction of sports tourism in Henan Province, adopting the development structure of the combination of "point and face" and "surface", perfecting the auxiliary industry of sports tourism, perfecting laws and regulations, learning from foreign experience based on local specific conditions; To create advanced and intelligent cities, to strengthen environmental protection, to establish a cooperative training system for international talents, to speed up the integration with international teaching, to strengthen exchanges and cooperation among colleges and universities in Henan Province, and between colleges and departments, To ensure qualified sports tourism talents in quality and quantity. 5, to make full use of the Internet, to develop more humanized services, to meet the needs of all factors in sports tourism, and to select high-quality spokesmen for the sports tourism industry in Henan Province. In the advantage of the main body to do a good job in the development of the design of sports tourism products with a special nature, gradually enhance the international visibility of sports tourism in Henan Province.
【學(xué)位授予單位】：河南師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F592.7

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 王厚雷;王竹影;;“一帶一路”背景下新疆體育非物質(zhì)文化遺產(chǎn)保護(hù)策略[J];武漢體育學(xué)院學(xué)報(bào);2016年06期

2 王子樸;朱亞成;;“一帶一路”體育賽事現(xiàn)狀分析及發(fā)展方向[J];西安體育學(xué)院學(xué)報(bào);2016年04期

3 趙承磊;;“一帶一路”節(jié)點(diǎn)城市的體育文化融入路徑探析——以河洛體育文化為例[J];吉林體育學(xué)院學(xué)報(bào);2016年01期

4 邵凱;;“一帶一路”戰(zhàn)略布局下我國體育產(chǎn)業(yè)融合路徑研究[J];體育科研;2015年06期

5 羅雨;;“一帶一路”背景下旅游文化特征研究及啟示[J];湖州職業(yè)技術(shù)學(xué)院學(xué)報(bào);2015年03期

6 劉衛(wèi)東;;“一帶一路”戰(zhàn)略的科學(xué)內(nèi)涵與科學(xué)問題[J];地理科學(xué)進(jìn)展;2015年05期

7 劉慧;葉爾肯·吾扎提;王成龍;;“一帶一路”戰(zhàn)略對(duì)中國國土開發(fā)空間格局的影響[J];地理科學(xué)進(jìn)展;2015年05期

8 鄭蕾;劉志高;;中國對(duì)“一帶一路”沿線直接投資空間格局[J];地理科學(xué)進(jìn)展;2015年05期

9 鄒嘉齡;劉春臘;尹國慶;唐志鵬;;中國與“一帶一路”沿線國家貿(mào)易格局及其經(jīng)濟(jì)貢獻(xiàn)[J];地理科學(xué)進(jìn)展;2015年05期

10 林民旺;;印度對(duì)“一帶一路”的認(rèn)知及中國的政策選擇[J];世界經(jīng)濟(jì)與政治;2015年05期

相關(guān)碩士學(xué)位論文 前10條

1 馬杰;河南省體育旅游發(fā)展現(xiàn)狀與對(duì)策研究[D];山東大學(xué);2015年

2 毛航;河南省體育旅游產(chǎn)業(yè)對(duì)中原經(jīng)濟(jì)區(qū)城市軟實(shí)力的影響研究[D];鄭州大學(xué);2015年

3 張雙雙;“一帶一路”戰(zhàn)略背景下中國對(duì)阿拉伯國家出口潛力的實(shí)證研究[D];山東財(cái)經(jīng)大學(xué);2015年

4 王哲;河南省一線四區(qū)鄉(xiāng)村體育旅游發(fā)展SWOT分析[D];上海師范大學(xué);2014年

5 胡陽琳;河南省生態(tài)體育旅游可持續(xù)發(fā)展研究[D];鄭州大學(xué);2014年

6 曹攀杰;河南省普通本科院校體育旅游人才培養(yǎng)現(xiàn)狀與分析[D];河南大學(xué);2013年

7 鄭利利;河南省體育旅游資源評(píng)價(jià)及整合開發(fā)研究[D];河南大學(xué);2012年

8 夏楠楠;我國中部地區(qū)優(yōu)勢產(chǎn)業(yè)評(píng)價(jià)研究[D];合肥工業(yè)大學(xué);2010年

9 周彥蕊;河南省體育旅游客源市場調(diào)查、分析與預(yù)測[D];河南大學(xué);2009年

10 張小波;河南省體育旅游發(fā)展策略研究[D];河南大學(xué);2008年

，

本文編號(hào)：2210658