【摘要】：當前"一帶一路"沿線國家普遍處于經(jīng)濟發(fā)展的上升期,其中,跨境電商的蓬勃發(fā)展意義深遠,與"一帶一路"戰(zhàn)略并行,開創(chuàng)了一條"空中絲綢之路",在"海"、"陸"兩個絲綢之路上,與我國企業(yè)開展互利合作、擴大經(jīng)貿(mào)合作的前景廣闊。茶葉曾經(jīng)占中國出口總額的一半以上,是中國19世紀最重要、最大宗的出口商品,然而現(xiàn)在主流茶葉消費市場占有率低,價格一直處于弱勢地位,中國茶在出口方面一直難有大的突破,受到了相關出口政策的遏制、產(chǎn)業(yè)標準的限制、信息不暢等因素。在我國,跨境電商茶葉的出口,服務"一帶一路"國家戰(zhàn)略,助力中國茶葉品牌化,為茶葉跨境電商出口提供精準營銷的策略。本文從茶葉跨境電商出口現(xiàn)存狀況,如何提升中國茶葉跨境電商出口的發(fā)展兩大方面進行了分析,分析了茶葉在跨境電商當中的出口現(xiàn)狀、存在的問題和發(fā)展勢頭,根據(jù)目前較為出名的兩大跨境電商平臺速賣通和敦煌網(wǎng)的后臺大數(shù)據(jù)分析,為茶葉打造國際品牌、促進產(chǎn)業(yè)轉型升級以及提高茶葉企業(yè)參與國際貿(mào)易的競爭力等方面提供了契機和挑戰(zhàn)。
[Abstract]:At present, the countries along the road along the road are generally in the rise period of economic development. Among them, the flourishing development of the cross-border e-commerce is of profound significance. In parallel with the "along the road" strategy, a "air Silk Road" has been created. In the two silk roads of "sea" and "Lu", the prospects of mutually beneficial cooperation with our enterprises and the expansion of economic and trade cooperation have a broad prospect. More than half of the total export of China is the most important and most important export commodity in China in nineteenth Century. However, the market share of the mainstream tea consumption market is low and the price has been in a weak position. The export of Chinese tea has been difficult to have a big breakthrough. It has been restricted by relevant export policies, industrial standards and information is not smooth. In our country, the export of cross border e-commerce tea, serving the national strategy of "one way along the road", assisting Chinese tea branding and providing a precise marketing strategy for the export of tea across the border area. This paper analyzes the two aspects of the existing situation of the cross border e-commerce export of tea and how to promote the development of Chinese tea cross border e-commerce. The current situation, the problems and the momentum of the cross border ecommerce, according to the big data analysis of the two major cross-border e-commerce platform and Dunhuang network, provide an opportunity to build the international brand for tea, promote the industrial transformation and upgrade and improve the competitiveness of the tea enterprises to participate in the international trade. War.
【作者單位】： 浙江機電職業(yè)技術學院;
【分類號】：F426.82;F724.6
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本文編號：2121291