本文選題：建構主義　切入點：網(wǎng)絡媒介　出處：《傳媒》2017年04期 　論文類型：期刊論文

【摘要】：區(qū)域旅游形象對于塑造旅游地美譽度具有重要意義。伴隨"一帶一路"戰(zhàn)略的推進,新疆旅游業(yè)呈現(xiàn)迅猛發(fā)展的態(tài)勢。本文以2015年3月至2016年10月期間新疆旅游官方網(wǎng)對新疆旅游形象的建構為案例,依據(jù)網(wǎng)絡媒介傳播下的建構主義理論,基于內容分析法、AIDA模型評價對站內敘述性文本、圖片、新聞、視頻宣傳片等元素進行實證剖析,探索新疆旅游官方網(wǎng)站對新疆旅游形象建構的路徑,提出進一步優(yōu)化新疆旅游形象建構的媒介策略,促進新疆旅游業(yè)可持續(xù)發(fā)展。
[Abstract]:Regional tourism image is of great significance in shaping the reputation of tourist destination. The tourism industry in Xinjiang is developing rapidly. This paper takes the construction of tourism image of Xinjiang tourism official net from March 2015 to October 2016 as a case study, according to the theory of constructivism under the network media communication. Based on the content analysis method and AIDA model evaluation, this paper analyzes the narrative text, pictures, news, video propaganda and other elements in the station, and explores the path of constructing the tourism image of Xinjiang on the official tourism website of Xinjiang. This paper puts forward the media strategy to further optimize the construction of tourism image in Xinjiang to promote the sustainable development of tourism in Xinjiang.
【作者單位】： 新疆大學旅游學院;新疆大學資源與環(huán)境科學學院黨委;
【分類號】：G206;F592.7
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本文編號：1575630