基于調(diào)節(jié)模式視角的選擇超載研究
發(fā)布時間：2018-08-14 14:20
【摘要】：隨著互聯(lián)網(wǎng)和大數(shù)據(jù)時代的到來,我們身邊充斥了各種各樣的信息。各個商家為了提高自身產(chǎn)品的市場競爭力,不斷推出各式各樣的產(chǎn)品來滿足消費者的眾多需求。然而,有研究發(fā)現(xiàn),選擇過多反而會導致消極后果的出現(xiàn),這種現(xiàn)象被稱為選擇超載(choice overload),這一現(xiàn)象逐漸引起了學者的關(guān)注。選擇超載的研究重點逐漸從驗證該現(xiàn)象是否存在,發(fā)展到越來越多的實證研究去考察該現(xiàn)象出現(xiàn)的邊界條件�，F(xiàn)階段大部分研究都是從“選擇集”自身特征出發(fā)去探討影響選擇超載產(chǎn)生的條件,較少有研究考察個體因素對選擇超載的影響。本研究在梳理國內(nèi)外相關(guān)文獻的基礎上,擬研究調(diào)節(jié)模式對選擇超載的影響及機制,并進一步考察任務類型與調(diào)節(jié)模式對選擇超載所產(chǎn)生的交互影響。本研究采用情景實驗的方法,通過三個實驗研究,考察了調(diào)節(jié)模式與選擇超載之間的關(guān)系、決策困難的中介作用以及調(diào)節(jié)模式與任務類型(簡單/復雜)對選擇超載所產(chǎn)生的交互影響。主要研究結(jié)果如下:(1)特質(zhì)性調(diào)節(jié)模式下,與運動模式的個體相比,評估模式的個體在面對大選擇集時體驗到更高的后悔程度、更傾向于改變之前的選擇,即出現(xiàn)了選擇超載現(xiàn)象。(2)情境誘發(fā)調(diào)節(jié)模式條件下,在面對大選擇集時,評估模式的個體比運動模式的個體更傾向于推遲做出決策,即出現(xiàn)了選擇超載現(xiàn)象。(3)特質(zhì)性調(diào)節(jié)模式與情境性調(diào)節(jié)模式對選擇超載的影響沒有差異,與運動模式相比,評估模式的個體在面對大選擇集時都會出現(xiàn)選擇超載現(xiàn)象。(4)決策困難在調(diào)節(jié)模式和選擇超載之間起完全中介作用。(5)調(diào)節(jié)模式與任務類型對選擇超載有交互影響,與運動模式的個體相比,評估模式的被試在復雜任務下決策自信心較低,即出現(xiàn)了選擇超載現(xiàn)象。
[Abstract]:With the advent of the Internet and big data era, we are filled with all kinds of information. In order to improve the market competitiveness of their products, all kinds of products are continuously introduced to meet the needs of consumers. However, some studies have found that too many choices will lead to negative consequences. This phenomenon is called selective overload (choice overload), which has gradually attracted the attention of scholars. The emphasis of the study on overload has gradually developed from verifying the existence of the phenomenon to more and more empirical studies to investigate the boundary conditions of the phenomenon. At present, most of the studies are based on the characteristics of the "selection set" to explore the conditions that affect the selection overload, and there are few studies on the influence of individual factors on the selection overload. On the basis of combing the relevant literature at home and abroad, this study intends to study the influence and mechanism of the adjustment mode on the selection of overload, and further investigate the interaction between the task type and the adjustment mode on the selection of overload. In this study, the relationship between the mode of adjustment and the choice of overload was investigated by using the method of situational experiment and three experimental studies. The mediating role of difficult decision and the interaction between the adjustment mode and the task type (simple / complex) on the selection of overload. The main results are as follows: (1) in the idiosyncratic adjustment mode, compared with the individuals in the exercise mode, the individuals in the evaluation mode experience higher regret in the face of the large selection set, and are more inclined to change their previous choices. That is, the phenomenon of selective overload. (2) under the condition of situational induced adjustment mode, when facing the large selection set, the individual of the evaluation mode is more inclined to delay the decision than the individual of the movement mode. (3) there is no difference between idiosyncratic adjustment mode and situational adjustment mode in choosing overload. In the face of the large selection set, the individual of the evaluation model will appear the phenomenon of selective overload. (4) decision difficulties play a complete intermediary role between the adjustment mode and the selection overload. (5) the adjustment mode and the task type have interactive effects on the selection of overload. Compared with the individuals in the exercise mode, the participants in the evaluation mode had lower confidence in decision-making under complex tasks, that is, the phenomenon of selective overload appeared.
【學位授予單位】：上海師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：B842
本文編號：2183130
[Abstract]:With the advent of the Internet and big data era, we are filled with all kinds of information. In order to improve the market competitiveness of their products, all kinds of products are continuously introduced to meet the needs of consumers. However, some studies have found that too many choices will lead to negative consequences. This phenomenon is called selective overload (choice overload), which has gradually attracted the attention of scholars. The emphasis of the study on overload has gradually developed from verifying the existence of the phenomenon to more and more empirical studies to investigate the boundary conditions of the phenomenon. At present, most of the studies are based on the characteristics of the "selection set" to explore the conditions that affect the selection overload, and there are few studies on the influence of individual factors on the selection overload. On the basis of combing the relevant literature at home and abroad, this study intends to study the influence and mechanism of the adjustment mode on the selection of overload, and further investigate the interaction between the task type and the adjustment mode on the selection of overload. In this study, the relationship between the mode of adjustment and the choice of overload was investigated by using the method of situational experiment and three experimental studies. The mediating role of difficult decision and the interaction between the adjustment mode and the task type (simple / complex) on the selection of overload. The main results are as follows: (1) in the idiosyncratic adjustment mode, compared with the individuals in the exercise mode, the individuals in the evaluation mode experience higher regret in the face of the large selection set, and are more inclined to change their previous choices. That is, the phenomenon of selective overload. (2) under the condition of situational induced adjustment mode, when facing the large selection set, the individual of the evaluation mode is more inclined to delay the decision than the individual of the movement mode. (3) there is no difference between idiosyncratic adjustment mode and situational adjustment mode in choosing overload. In the face of the large selection set, the individual of the evaluation model will appear the phenomenon of selective overload. (4) decision difficulties play a complete intermediary role between the adjustment mode and the selection overload. (5) the adjustment mode and the task type have interactive effects on the selection of overload. Compared with the individuals in the exercise mode, the participants in the evaluation mode had lower confidence in decision-making under complex tasks, that is, the phenomenon of selective overload appeared.
【學位授予單位】：上海師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：B842
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