【摘要】：社會(huì)排斥的現(xiàn)象在當(dāng)今社會(huì)日益凸顯,已成為世界各國(guó)探究社會(huì)政策和不平等問(wèn)題的一個(gè)重要方向。然而卻鮮少有研究從心理機(jī)制的角度探討社會(huì)排斥對(duì)人們的產(chǎn)品偏好的影響。本文通過(guò)1個(gè)預(yù)實(shí)驗(yàn)和4個(gè)主實(shí)驗(yàn),系統(tǒng)研究了社會(huì)排斥如何影響個(gè)體對(duì)不同觸感產(chǎn)品的偏好,并探討了其內(nèi)在影響機(jī)制。實(shí)驗(yàn)結(jié)果發(fā)現(xiàn)在經(jīng)歷社會(huì)排斥(相較于社會(huì)接納)之后,個(gè)體更偏好觸感柔軟的產(chǎn)品,消極心理體驗(yàn)是其內(nèi)在驅(qū)動(dòng)機(jī)制,并且該作用機(jī)制被歸屬感的重要性所調(diào)節(jié)。當(dāng)歸屬感被認(rèn)為很重要時(shí),個(gè)體在經(jīng)歷社會(huì)排斥后對(duì)柔軟觸感產(chǎn)品的偏好以及消極心理體驗(yàn)的中介作用會(huì)被強(qiáng)化,而當(dāng)歸屬感被認(rèn)為不重要時(shí),以上效應(yīng)會(huì)被削弱。本文還對(duì)研究結(jié)論的理論貢獻(xiàn)和實(shí)踐應(yīng)用進(jìn)行了深入討論。
[Abstract]:The phenomenon of social exclusion is increasingly prominent in today's society and has become an important direction for countries to explore social policies and inequality. However, little research has been done on the influence of social exclusion on people's product preference from the perspective of psychological mechanism. In this paper, we systematically study how social exclusion affects individuals' preferences for different tactile products through one pre-experiment and four main experiments, and discuss its internal influence mechanism. The results show that after experiencing social exclusion (compared with social acceptance), individuals prefer soft tactile products, negative psychological experience is its internal driving mechanism, and this mechanism is regulated by the importance of the sense of belonging. When the sense of belonging is considered important, the individual preference for soft tactile products and the mediating role of negative psychological experience after social exclusion will be strengthened, but when the sense of belonging is considered unimportant, the above effects will be weakened. The theoretical contribution and practical application of the research conclusions are also discussed in this paper.
【作者單位】： 中國(guó)人民大學(xué)商學(xué)院;
【基金】：國(guó)家自然科學(xué)基金資助項(xiàng)目(71502172)
【分類號(hào)】：B842

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