【摘要】：社會排斥的現(xiàn)象在當今社會日益凸顯,已成為世界各國探究社會政策和不平等問題的一個重要方向。然而卻鮮少有研究從心理機制的角度探討社會排斥對人們的產(chǎn)品偏好的影響。本文通過1個預實驗和4個主實驗,系統(tǒng)研究了社會排斥如何影響個體對不同觸感產(chǎn)品的偏好,并探討了其內(nèi)在影響機制。實驗結果發(fā)現(xiàn)在經(jīng)歷社會排斥(相較于社會接納)之后,個體更偏好觸感柔軟的產(chǎn)品,消極心理體驗是其內(nèi)在驅(qū)動機制,并且該作用機制被歸屬感的重要性所調(diào)節(jié)。當歸屬感被認為很重要時,個體在經(jīng)歷社會排斥后對柔軟觸感產(chǎn)品的偏好以及消極心理體驗的中介作用會被強化,而當歸屬感被認為不重要時,以上效應會被削弱。本文還對研究結論的理論貢獻和實踐應用進行了深入討論。
[Abstract]:The phenomenon of social exclusion is increasingly prominent in today's society and has become an important direction for countries to explore social policies and inequality. However, little research has been done on the influence of social exclusion on people's product preference from the perspective of psychological mechanism. In this paper, we systematically study how social exclusion affects individuals' preferences for different tactile products through one pre-experiment and four main experiments, and discuss its internal influence mechanism. The results show that after experiencing social exclusion (compared with social acceptance), individuals prefer soft tactile products, negative psychological experience is its internal driving mechanism, and this mechanism is regulated by the importance of the sense of belonging. When the sense of belonging is considered important, the individual preference for soft tactile products and the mediating role of negative psychological experience after social exclusion will be strengthened, but when the sense of belonging is considered unimportant, the above effects will be weakened. The theoretical contribution and practical application of the research conclusions are also discussed in this paper.
【作者單位】： 中國人民大學商學院;
【基金】：國家自然科學基金資助項目(71502172)
【分類號】：B842

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本文編號：2156078