【摘要】：懷舊指人們對過去的人、事、物以及生活環(huán)境的懷念。懷舊是人類廣泛存在的心理和行為,個體在孤獨(dú)、不安等消極情緒時更容易懷舊,同時懷舊有改善消極情緒、提升主觀幸福感,縮短社會距離,促進(jìn)人類慈善捐贈等親社會行為的作用。近些年以霧霾天氣為主要表現(xiàn)的空氣污染增多,人們對空氣質(zhì)量的變化更加關(guān)注,對空氣清潔的環(huán)境需求強(qiáng)烈,那么人們是否會在感知到霧霾天氣的情況下產(chǎn)生更多對過去自然環(huán)境的懷念,并因?yàn)閼雅f而產(chǎn)生更多的保護(hù)環(huán)境的意圖和行為值得關(guān)注。綠色消費(fèi)是人們保護(hù)環(huán)境的重要表現(xiàn)。綠色消費(fèi)是指人們在購買、使用和處置過程中盡量減少對環(huán)境損害的高品質(zhì)消費(fèi)行為,綠色消費(fèi)同時也是一種特殊的親社會行為。感知空氣質(zhì)量的變化是否使人們更加懷舊,懷舊對綠色消費(fèi)這種特殊的親社會行為影響如何,是本研究關(guān)注的重要內(nèi)容。本文針對懷舊對綠色消費(fèi)行為的作用進(jìn)行了三項(xiàng)研究:一、操縱空氣質(zhì)量感知(嚴(yán)重污染VS.空氣質(zhì)量優(yōu)),被試被隨機(jī)分配抄寫空氣質(zhì)量情況(嚴(yán)重污染、空氣優(yōu))的介紹,進(jìn)而測試被試的懷舊狀態(tài),并探究情緒在其中所起的作用。二、操縱空氣質(zhì)量感知(嚴(yán)重污染VS.空氣質(zhì)量優(yōu))和懷舊水平(懷舊組VS.控制組),采用2×2被試間設(shè)計,被試被隨機(jī)分配到某一實(shí)驗(yàn)處理,考察空氣質(zhì)量感知和懷舊對綠色購買行為和使用行為的影響。三、操縱懷舊水平(懷舊組VS.控制組),被試被隨機(jī)分到其中一組,懷舊組通過文字觸發(fā)狀態(tài)型懷舊,考察在更接近真實(shí)環(huán)境下懷舊對綠色消費(fèi)行為的影響。三個研究均采用實(shí)驗(yàn)法,研究結(jié)果如下:1.研究結(jié)果表明,抄寫嚴(yán)重污染天氣空氣質(zhì)量的被試比抄寫空氣質(zhì)量優(yōu)天氣情況的被試更易處于消極的情緒狀態(tài),更容易懷舊,其中消極情緒在感知到嚴(yán)重污染天氣對懷舊的影響中發(fā)揮部分中介作用。2.綠色購買行為上,懷舊的主效應(yīng)顯著,懷舊組的綠色購買行為顯著高于控制組�？諝赓|(zhì)量感知和懷舊的交互作用不顯著。綠色使用行為上,發(fā)現(xiàn)懷舊的主效應(yīng)顯著,懷舊組的綠色購買行為顯著高于控制組�？諝赓|(zhì)量感知和懷舊的交互作用顯著。3.在接近真實(shí)的環(huán)境中,懷舊能夠促進(jìn)被試的綠色消費(fèi)行為。
[Abstract]:Nostalgia refers to the memory of people, things, things and living environment in the past. Nostalgia is the widespread psychology and behavior of human beings. The individual is more likely to be nostalgic when it is lonely and uneasy. At the same time, nostalgia has the role of improving the negative emotions, improving the subjective well-being, shortening the distance from the society and promoting human charity donations and other social behaviors. In recent years, the air pollution, which is mainly manifested in the haze weather, is more concerned about the change of air quality and the strong demand for the air cleaning environment. Whether people will feel more about the past natural environment in the sense of fog and haze, and the intention and action of more environmental protection because of nostalgia. Green consumption is the high quality consumption behavior of people in the process of buying, using and disposing. Green consumption is also a special kind of Pro social behavior. The perception of the change in air quality makes people more nostalgic and nostalgic to green. The influence of the special Pro social behavior on the color consumption is an important content of this study. This paper has carried out three studies on the effect of nostalgia on the action of green consumption: first, to manipulate the air quality perception (serious pollution of VS. air quality), and to be randomly assigned to the introduction of the air quality (serious pollution, air Excellence). And test the nostalgia of the subjects and explore the role of emotion in it. Two, control air quality perception (seriously polluted VS. air quality) and nostalgic level (the nostalgia group VS. control group), using a 2 x 2 inter trial design, the subjects were randomly assigned to a certain experiment to investigate air quality perception and nostalgia for green purchase behavior and cause Three, three, manipulating the nostalgic level (nostalgia group control group), the subjects were randomly divided into one group, and the nostalgia group was triggered by the state type nostalgia of the nostalgia group. The effect of nostalgia on the green consumption behavior under the real environment was investigated. The three studies all adopted the experimental method. The results of the study were as follows: 1. the results showed that copying was serious pollution. The subjects who dyed the weather air quality were more likely to be in the negative mood than those who copied the air quality, and the negative emotion was more likely to be nostalgic, and the negative emotion played a partial intermediary role in the effect of severe pollution on the nostalgia,.2. green buying behavior, the nostalgic main effect was significant, and the green purchase behavior of the nostalgic group. The interaction of air quality perception and nostalgia was not significant. The green use behavior found the main effect of nostalgia, the green purchase behavior of the nostalgia group was significantly higher than that of the control group. The interaction between air quality perception and nostalgia was significant.3. near the real environment, and nostalgia could promote the green consumption of the subjects. Behavior.
【學(xué)位授予單位】：四川師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：B842

【參考文獻(xiàn)】

相關(guān)期刊論文 前5條

1 吳波;李東進(jìn);王財玉;;綠色還是享樂?參與環(huán)�；顒訉οM(fèi)行為的影響[J];心理學(xué)報;2016年12期

2 江程銘;李紓;;中介分析和自舉(Bootstrap)程序應(yīng)用[J];心理學(xué)探新;2015年05期

3 鄧新明;;中國情景下消費(fèi)者的倫理購買意向研究——基于TPB視角[J];南開管理評論;2012年03期

4 周雯;馮果;;嗅知覺及其與情緒系統(tǒng)的交互[J];心理科學(xué)進(jìn)展;2012年01期

5 薛婧;黃希庭;;懷舊心理研究述評[J];心理科學(xué)進(jìn)展;2011年04期

相關(guān)博士學(xué)位論文 前2條

1 薛婧;旅游懷舊及其影響因素研究[D];西南大學(xué);2012年

2 邱林;人格特質(zhì)影響情感幸福感的機(jī)制[D];華南師范大學(xué);2006年

相關(guān)碩士學(xué)位論文 前4條

1 余利珍;老年人懷舊感量表的編制[D];天津師范大學(xué);2015年

2 楊曉茹;消費(fèi)者社會責(zé)任消費(fèi)行為意向研究[D];華中農(nóng)業(yè)大學(xué);2015年

3 范曉蘭;青年學(xué)生懷舊的量表編制及其特點(diǎn)分析[D];西南大學(xué);2015年

4 路曼曼;中國背景下消費(fèi)者懷舊測量及與老品牌信任關(guān)系的初步研究[D];華東師范大學(xué);2008年

，

本文編號：2143064