發(fā)布時(shí)間：2018-06-09 13:28

  本文選題：節(jié)日文化 + 啟動(dòng)效應(yīng)��； 參考：《曲阜師范大學(xué)》2014年碩士論文

【摘要】：盡管Simon(1989)把決策定義為人們?yōu)榱诉_(dá)到一定的目標(biāo)而設(shè)計(jì)方法與手段，然后對(duì)各種方法和手段做出評(píng)價(jià)與選擇的一個(gè)過程。關(guān)于決策個(gè)體自身的假設(shè)是由假設(shè)決策者個(gè)體是根據(jù)完全理性的標(biāo)準(zhǔn)做出決策逐漸演變?yōu)榧僭O(shè)決策者做決策時(shí)的理性是有限的，最后發(fā)展到假設(shè)決策個(gè)體在做決策時(shí)的決定是符合生態(tài)學(xué)的，即:認(rèn)為決策個(gè)體在進(jìn)行決策的過程中,其自身的很多局限因素在程度上會(huì)使決策個(gè)體作出“不理性”的決策。目前，文化因素對(duì)決策個(gè)體所產(chǎn)生的影響引起了研究者們的廣泛關(guān)注，研究者普遍認(rèn)可在跨文化的環(huán)境中，文化等環(huán)境背景因素通過認(rèn)知過程可能會(huì)影響決策個(gè)體的決策。 先前的關(guān)于文化的相關(guān)研究主要是針對(duì)跨文化情境下文化因素對(duì)個(gè)體決策的影響，本研究主要針對(duì)那些內(nèi)在的本土文化對(duì)個(gè)體決策所產(chǎn)生的影響進(jìn)行科學(xué)深入的探索。本文采用了科學(xué)的研究方法對(duì)節(jié)日文化這一內(nèi)源性的、根源于我國的文化傳統(tǒng)、土生土長的節(jié)日文化對(duì)個(gè)體的決策的影響進(jìn)行了研究。 研究一:在矛盾情境中節(jié)日文化對(duì)個(gè)體決策行為的影響。選取了125名大學(xué)生參與實(shí)驗(yàn)，采用問卷實(shí)驗(yàn)的形式進(jìn)行調(diào)查研究，結(jié)果發(fā)現(xiàn)：一方面，個(gè)體的決策是不存在性別的差異。即不同的性別對(duì)節(jié)日相關(guān)決策的理解性比較一致。另一方面，節(jié)日文化啟動(dòng)效應(yīng)對(duì)決策的理解具有一定的影響力。 研究二:通過實(shí)驗(yàn)的方法探討節(jié)日啟動(dòng)效應(yīng)對(duì)風(fēng)險(xiǎn)決策行為的影響，測(cè)察節(jié)日文化啟動(dòng)效應(yīng)對(duì)決策行為的影響情況，并且考察節(jié)日文化啟動(dòng)的情況與未進(jìn)行節(jié)日文化啟動(dòng)的情況下實(shí)驗(yàn)參與者的BART任務(wù)完成情況。本研究選取了52名大學(xué)生參與實(shí)驗(yàn)，其中男性27人，女性25人。研究發(fā)現(xiàn)：一方面，不同性別的大學(xué)生在風(fēng)險(xiǎn)決策方面不存在明顯的差異，另一方面，，經(jīng)過節(jié)日文化啟動(dòng)和未經(jīng)過節(jié)日文化啟動(dòng)的大學(xué)生實(shí)驗(yàn)參與者在BART實(shí)驗(yàn)中的結(jié)果之間存在著顯著的差異。進(jìn)而表明節(jié)日文化啟動(dòng)對(duì)大學(xué)生決策個(gè)體的風(fēng)險(xiǎn)決策有一定的影響，經(jīng)過節(jié)日文化啟動(dòng)后會(huì)使大學(xué)生決策個(gè)體表現(xiàn)出較高的風(fēng)險(xiǎn)偏好水平。綜上所述，節(jié)日文化啟動(dòng)對(duì)決策個(gè)體的風(fēng)險(xiǎn)決策行為產(chǎn)生影響。節(jié)日文化所承載的文化符號(hào)和情感因素在此過程中發(fā)揮了重要的作用。
[Abstract]:Although Simonn (1989) defines decision making as a process in which people design methods and means in order to achieve a certain goal, and then evaluate and select various methods and means. The hypothesis about the decision making individual is that the decision maker is based on the criterion of complete rationality, and the assumption that the decision maker makes the decision is limited by the assumption that the decision maker is making a decision according to the criterion of complete rationality. Finally, it is assumed that the decision of the decision making individual accords with ecology, that is, the decision making individual will make "irrational" decision in the degree of its own limitations in the decision-making process. At present, the influence of cultural factors on the individual decision-making has aroused widespread concern among researchers, who generally agree that in the cross-cultural environment, Environmental background factors such as culture may affect individual decision-making through cognitive processes. Previous studies on culture have focused on the impact of cultural factors on individual decision-making in cross-cultural contexts. This study focuses on the impact of local culture on individual decision-making. This article adopts the scientific research method to the festival culture this endogenous, rooted in our country's cultural tradition, The influence of the native festival culture on the individual decision-making is studied. First, the influence of the festival culture on the individual decision-making behavior in the contradictory situation is studied. 125 college students were selected to participate in the experiment. The results showed that: on the one hand, there was no gender difference in individual decision-making. That is, the understanding of different genders on holiday-related decisions is more consistent. On the other hand, the holiday culture priming effect has certain influence on the understanding of decision making. The influence of festival culture priming effect on decision-making behavior was observed, and the situation of festival culture priming and the completion of bare task of experimental participants without the festival culture priming were investigated. This study selected 52 college students, including 27 males and 25 females. The study found that, on the one hand, there is no significant difference in risk decision making among college students of different genders, on the other hand, There were significant differences in the results of the experiment between the students who were initiated by festival culture and those who did not. The result shows that the initiation of holiday culture has a certain influence on the individual risk decision making of college students, and it will make the students show a higher risk preference level after the holiday culture start. To sum up, holiday culture has an impact on individual risk decision-making behavior. Cultural symbols and emotional factors carried by festival culture play an important role in this process.
【學(xué)位授予單位】：曲阜師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：B848

【參考文獻(xiàn)】

相關(guān)期刊論文 前8條

1 儀垂林,劉淄;上海股市法定節(jié)日及傳統(tǒng)節(jié)日效應(yīng)的實(shí)證研究[J];財(cái)經(jīng)科學(xué);2005年05期

2 陸磊;劉思峰;;中國股票市場具有“節(jié)日效應(yīng)”嗎?[J];金融研究;2008年02期

3 孫榮國;郭傳信;;決策性思維的性別差異[J];青海師專學(xué)報(bào);1990年03期

4 李艾麗莎;張慶林;;風(fēng)險(xiǎn)決策中的情感因素[J];中國臨床康復(fù);2006年42期

5 樊曉紅,周愛保;內(nèi)隱社會(huì)認(rèn)知:社會(huì)性決策的個(gè)人背景效應(yīng)[J];心理科學(xué);2002年06期

6 莊錦英;情緒、邊框影響決策認(rèn)知過程的實(shí)驗(yàn)研究[J];心理科學(xué);2004年06期

7 李愛梅;田婕;李連奇;;“易得性啟發(fā)式”與決策框架對(duì)風(fēng)險(xiǎn)決策傾向的影響[J];心理科學(xué);2011年04期

8 鐘毅平，楊治良;內(nèi)隱社會(huì)認(rèn)知:印象形成的啟動(dòng)效應(yīng)研究[J];心理學(xué)報(bào);1998年01期

本文編號(hào)：1999884