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知覺流暢性對(duì)喜歡和熟悉判斷的影響

發(fā)布時(shí)間:2018-04-07 18:00

  本文選題:流暢性 切入點(diǎn):知覺流暢性 出處:《新疆師范大學(xué)》2017年碩士論文


【摘要】:知覺流暢性的研究具有重要的理論和應(yīng)用意義。知覺流暢性對(duì)不同的評(píng)估判斷存在著影響,但關(guān)于是何種影響、影響的大小以及對(duì)不同判斷的影響之間的關(guān)系,不同研究所得結(jié)論不統(tǒng)一。由知覺流暢性所產(chǎn)生的情緒體驗(yàn),有的學(xué)者認(rèn)為是中性的,有的學(xué)者認(rèn)為是積極性的,而且對(duì)流暢性所產(chǎn)生情緒體驗(yàn)的理論解釋也不一致。還有大量的文章分別研究了流暢性對(duì)熟悉和喜歡判斷的影響,但目前還不清楚知覺流暢性是否同時(shí)影響這兩種不同屬性的判斷,以及流暢性對(duì)熟悉和喜歡判斷的影響是否是可以比較的。這就使得在同一實(shí)驗(yàn)里研究知覺流暢性對(duì)喜歡和熟悉判斷的影響就顯得尤為重要。以往的多數(shù)研究所使用的實(shí)驗(yàn)材料主要從兩個(gè)方面來操作知覺流暢性,第一個(gè)是通過操作刺激的客觀特征來改變知覺流暢性,包括實(shí)驗(yàn)材料的對(duì)稱性、刺激與背景的對(duì)比度、呈現(xiàn)刺激的字體類型、刺激呈現(xiàn)的清晰程度、刺激呈現(xiàn)的時(shí)間、刺激的簡(jiǎn)單程度等。第二個(gè)是通過啟動(dòng)的操作來改變知覺流暢性,重復(fù)出現(xiàn)的刺激會(huì)提高知覺流暢性。本研究在前人研究成果的基礎(chǔ)上進(jìn)行了三個(gè)實(shí)驗(yàn)。實(shí)驗(yàn)一是進(jìn)行驗(yàn)證性研究,采用啟動(dòng)的方式操作知覺流暢性,研究圖片知覺流暢性是否分別對(duì)喜歡或熟悉判斷有影響,實(shí)驗(yàn)采用單因素被試內(nèi)實(shí)驗(yàn)設(shè)計(jì),自變量為啟動(dòng)類型(無啟動(dòng),不同圖片啟動(dòng),同一圖片啟動(dòng))。實(shí)驗(yàn)二:探究圖片知覺流暢性對(duì)同時(shí)進(jìn)行的喜歡和熟悉判斷的影響,實(shí)驗(yàn)采用3(啟動(dòng)類型:無啟動(dòng),不同圖片啟動(dòng),同一圖片啟動(dòng))×2(判斷類型:喜歡判斷和熟悉判斷)二因素被試內(nèi)實(shí)驗(yàn)設(shè)計(jì)。實(shí)驗(yàn)三,改變圖片的對(duì)稱性以操控流暢性,探討知覺流暢性對(duì)喜歡和熟悉判斷的影響,實(shí)驗(yàn)采用2(對(duì)稱類型:對(duì)稱和不對(duì)稱)×2(判斷類型:喜歡判斷和熟悉判斷)二因素被試內(nèi)實(shí)驗(yàn)設(shè)計(jì)。通過以上三個(gè)實(shí)驗(yàn),本研究得出以下結(jié)論:(1)在同一研究中,用同樣的實(shí)驗(yàn)材料,當(dāng)熟悉判斷和喜歡判斷分別進(jìn)行時(shí),圖片知覺流暢性對(duì)它們都有影響。(2)當(dāng)熟悉判斷和喜歡判斷混合進(jìn)行時(shí),知覺流暢性對(duì)熟悉判斷有影響,但不影響喜歡判斷。本研究質(zhì)疑快樂標(biāo)記假說,支持流暢性--錯(cuò)誤歸因理論。
[Abstract]:The study of perceptual fluency has important theoretical and practical significance.Perceptual fluency has an effect on different evaluation and judgment, but the conclusions of different studies are not consistent as to what kind of influence, the magnitude of influence and the influence on different judgments.Some scholars think that the emotional experience produced by perceptual fluency is neutral, some scholars think it is positive, and the theoretical explanation of emotional experience produced by fluency is not consistent.A large number of articles have studied the effects of fluency on familiarity and judgment, but it is not clear whether fluency affects the judgment of these two different attributes at the same time.And whether the effect of fluency on familiarity and liking judgment is comparable.This makes it particularly important to study the effects of perceptual fluency on likes and familiar judgments in the same experiment.Most of the experimental materials used in the past mainly operate perceptual fluency from two aspects. The first is to change the perceptual fluency through the objective characteristics of the operating stimulus, including the symmetry of the experimental materials, the contrast between the stimulus and the background.Font type, clarity, time, simplicity, etc.The second is to change perceptual fluency by initiating operations, and repeated stimuli improve perceptual fluency.Three experiments were carried out on the basis of previous research results.The first experiment is to conduct confirmatory research, operate perceptual fluency by starting mode, and study whether picture perception fluency has influence on the judgment of like or familiarity, and the experiment is designed by single factor in-test experiment.The argument is the startup type (no boot, different pictures start, the same picture startup.Experiment 2: to explore the effect of image perceptual fluency on simultaneous likes and familiar judgments, the experiment used 3 (priming type: no priming, different picture priming,Two factors (judgment type: like judgment and familiar judgment) were designed.Experiment 3, changing the symmetry of pictures to manipulate fluency, to explore the effect of perceptual fluency on likes and familiar judgments.Two factors (symmetry type: symmetry and asymmetry) 脳 2 (judgment type: like judgment and familiar judgment) were used in the experiment.Based on the above three experiments, the following conclusion is drawn: 1) in the same study, the same experimental materials were used when the familiar judgment and the like judgment were carried out separately.(2) when the mixture of familiar judgment and like judgment is carried out, perceptual fluency has influence on familiar judgment, but does not affect like judgment.This study challenges the happiness marker hypothesis and supports fluency-error attribution theory.
【學(xué)位授予單位】:新疆師范大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2017
【分類號(hào)】:B842.2

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