【摘要】：文化軟實(shí)力作為綜合國力的重要組成部分，在國際競(jìng)爭(zhēng)中的作用日益突出，任何一個(gè)國家要想在激烈的國際競(jìng)爭(zhēng)中贏得持久的主動(dòng)權(quán)，必須不斷的提高本國文化的競(jìng)爭(zhēng)力。中華文明綿延幾千年，博大精深，是中華民族乃至全世界人民的智慧成果和精神結(jié)晶，也是中華民族實(shí)現(xiàn)偉大復(fù)興的精神支撐。目前，對(duì)我國文化軟實(shí)力的研究大多數(shù)停留在定性討論層面，更缺乏科學(xué)、有效的文化軟實(shí)力評(píng)價(jià)指標(biāo)體系。因此，，當(dāng)務(wù)之急就是建立一套有中國文化特色的文化軟實(shí)力評(píng)價(jià)指標(biāo)體系，為我國文化軟實(shí)力建設(shè)奠定基礎(chǔ)，進(jìn)而有針對(duì)性的提高我國文化國際競(jìng)爭(zhēng)力。 本論文在國家實(shí)施文化強(qiáng)國戰(zhàn)略的背景下展開，通過文獻(xiàn)查閱和清理，將綜合國力、軟實(shí)力、硬實(shí)力、文化軟實(shí)力等相關(guān)的概念厘清，分析文化軟實(shí)力特點(diǎn)、構(gòu)成要素，以馬克思精神生產(chǎn)理論、馬克思主義辯證法、系統(tǒng)評(píng)價(jià)理論為基礎(chǔ)，從文化生產(chǎn)力、文化消費(fèi)力、文化支撐力、文化創(chuàng)新力、文化傳播力和文化吸引力六個(gè)方面對(duì)文化軟實(shí)力進(jìn)行詳細(xì)論述；提出構(gòu)建文化軟實(shí)力指標(biāo)體系的基本原則，構(gòu)建我國文化軟實(shí)力評(píng)價(jià)指標(biāo)體系，利用層次分析法（AHP）確定各評(píng)價(jià)指標(biāo)的權(quán)重；運(yùn)用模糊綜合評(píng)價(jià)法對(duì)我國文化軟實(shí)力進(jìn)行評(píng)價(jià)，在對(duì)我國文化軟實(shí)力評(píng)價(jià)結(jié)果分析的基礎(chǔ)上提出相應(yīng)的策略。 本文在創(chuàng)新之處在于借鑒國內(nèi)外文化軟實(shí)力評(píng)價(jià)指標(biāo)體系的基礎(chǔ)上，從內(nèi)外兩個(gè)維度構(gòu)建文化軟實(shí)力評(píng)價(jià)指標(biāo)體系，建立了6個(gè)一級(jí)指標(biāo)一級(jí)22個(gè)二級(jí)指標(biāo)；通過層次分析法確定指標(biāo)權(quán)重，運(yùn)用模糊綜合評(píng)價(jià)法對(duì)我國文化軟實(shí)力進(jìn)行評(píng)價(jià)，驗(yàn)證評(píng)價(jià)指標(biāo)體系的有效性。
[Abstract]:As an important part of comprehensive national strength, cultural soft power plays an increasingly prominent role in international competition. Any country that wants to win lasting initiative in the fierce international competition must constantly improve the competitiveness of its own culture. The Chinese civilization has lasted for thousands of years and has been extensive and profound. It is the intellectual achievement and spiritual crystallization of the Chinese nation and the people of the whole world, and it is also the spiritual support for the great rejuvenation of the Chinese nation. At present, most of the researches on cultural soft power in our country stay on the level of qualitative discussion, and lack of scientific and effective evaluation index system of cultural soft power. Therefore, the urgent task is to establish a set of cultural soft power evaluation index system with Chinese cultural characteristics, to lay a foundation for the construction of cultural soft power in China, and then to improve the international competitiveness of Chinese culture. In this paper, under the background of implementing the strategy of cultural power, through literature review and cleaning up, the author clarifies the related concepts of comprehensive national strength, soft power, hard power and cultural soft power, and analyzes the characteristics and elements of cultural soft power. On the basis of Marxist spiritual production theory, Marxist dialectics and systematic evaluation theory, from the aspects of cultural productivity, cultural consumption, cultural support, cultural innovation, The cultural soft power is discussed in detail from six aspects of cultural communication power and cultural attraction. This paper puts forward the basic principles of constructing the index system of cultural soft power, constructs the evaluation index system of cultural soft power of our country, and determines the weight of each evaluation index by using the analytic hierarchy process (AHP). The fuzzy comprehensive evaluation method is used to evaluate the cultural soft power of our country, and the corresponding strategies are put forward on the basis of the analysis of the results of the evaluation of the cultural soft power of our country. On the basis of the domestic and foreign cultural soft power evaluation index system, this paper constructs the cultural soft power evaluation index system from the internal and external two dimensions, and establishes 6 primary indexes and 22 secondary indexes. The index weight is determined by analytic hierarchy process (AHP) and the fuzzy comprehensive evaluation method is used to evaluate the soft power of Chinese culture to verify the effectiveness of the evaluation index system.
【學(xué)位授予單位】：西安建筑科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：G122

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 福建省社科聯(lián)課題組;凌厚鋒;;論提高國家文化軟實(shí)力[J];東南學(xué)術(shù);2008年02期

2 王滬寧;作為國家實(shí)力的文化:軟權(quán)力[J];復(fù)旦學(xué)報(bào)(社會(huì)科學(xué)版);1993年03期

3 吳燦新;;轉(zhuǎn)變經(jīng)濟(jì)發(fā)展方式與文化軟實(shí)力建設(shè)[J];廣東社會(huì)科學(xué);2011年02期

4 肖永明;張?zhí)旖?;中國文化軟實(shí)力研究的回顧與前瞻[J];湖南大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2010年01期

5 王宗軍,馮珊;社會(huì)經(jīng)濟(jì)系統(tǒng)仿真方案的多層次Fuzzy綜合評(píng)價(jià)[J];華中理工大學(xué)學(xué)報(bào);1993年03期

6 劉志華;劉慧;;文化軟實(shí)力研究:國外經(jīng)驗(yàn)及借鑒[J];濟(jì)南大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2008年04期

7 朱孔來;馬宗國;;國內(nèi)外軟實(shí)力研究現(xiàn)狀綜述及未來展望[J];濟(jì)南大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2010年06期

8 張志越;賴海榕;劉承禮;;軟實(shí)力的概念及其對(duì)我國的政策意涵[J];經(jīng)濟(jì)社會(huì)體制比較;2006年03期

9 劉德斌;“軟權(quán)力”說的由來與發(fā)展[J];吉林大學(xué)社會(huì)科學(xué)學(xué)報(bào);2004年04期

10 付秀艷;韓建強(qiáng);;基于模糊綜合評(píng)價(jià)法的房地產(chǎn)投資風(fēng)險(xiǎn)評(píng)價(jià)[J];山西建筑;2012年06期

本文編號(hào)：2338171