【摘要】：中國(guó)傳統(tǒng)節(jié)日承載著中華民族的思想精華和文化血脈、蘊(yùn)含著豐富的人文精神和濃厚的倫理觀念,是中華民族文化遺產(chǎn)的重要組成部分。弘揚(yáng)中國(guó)傳統(tǒng)節(jié)日文化,對(duì)于確立我國(guó)民眾文化身份、樹(shù)立文化自信、加強(qiáng)文化認(rèn)同,形成文化強(qiáng)國(guó)的文化號(hào)召力和凝聚力有著重要作用。 隨著社會(huì)轉(zhuǎn)型的加速以及全球化進(jìn)程的推進(jìn),傳統(tǒng)節(jié)日的生存和發(fā)展面臨雙重困境：一方面,傳統(tǒng)節(jié)日的內(nèi)涵逐漸淡化,過(guò)節(jié)方式逐漸單一,甚至出現(xiàn)扭曲化的現(xiàn)象；另一方面,傳統(tǒng)節(jié)日受到圣誕節(jié)、情人節(jié)等“洋節(jié)”的影響,吸引力下降、年輕人熱情減弱。推動(dòng)傳統(tǒng)節(jié)日與時(shí)代的融合、“與時(shí)俱進(jìn)”,是傳承中華民族優(yōu)秀文化傳統(tǒng)和當(dāng)代文化創(chuàng)新的必然要求,也是維護(hù)和保障中華民族文化與生活方式多樣化的必然選擇。 本文以網(wǎng)絡(luò)作為傳統(tǒng)節(jié)日文化傳播的切入口,將傳統(tǒng)節(jié)日文化的傳播與網(wǎng)絡(luò)傳播的諸多特性相聯(lián)系,力求給未來(lái)傳統(tǒng)節(jié)日文化的傳播發(fā)展提供有益的視角和思路。文章共分四章。第一章,介紹中國(guó)傳統(tǒng)節(jié)日文化的當(dāng)代境遇,指出其“內(nèi)憂”與“外患”,傳統(tǒng)節(jié)日文化具有現(xiàn)實(shí)意義,亟待保護(hù)和弘揚(yáng)；第二章,強(qiáng)調(diào)利用網(wǎng)絡(luò)傳播傳統(tǒng)節(jié)日文化的必要性,梳理了當(dāng)前傳統(tǒng)節(jié)日文化的網(wǎng)絡(luò)傳播方式及現(xiàn)狀；第三章,以傳統(tǒng)節(jié)日文化內(nèi)涵的置換、網(wǎng)絡(luò)“新民俗”、網(wǎng)絡(luò)春節(jié)聯(lián)歡晚會(huì)為例,論述中國(guó)傳統(tǒng)節(jié)日文化內(nèi)涵的變化與增值。第四章,論述目前傳統(tǒng)節(jié)日文化網(wǎng)絡(luò)傳播存在的一些問(wèn)題并提出一些發(fā)展建議。
[Abstract]:Chinese traditional festivals are an important part of the cultural heritage of the Chinese nation, bearing the essence of the Chinese nation's thoughts and cultural veins, rich humanistic spirit and strong ethical concepts. To carry forward Chinese traditional festival culture plays an important role in establishing the cultural identity of Chinese people, establishing cultural self-confidence, strengthening cultural identity and forming the cultural appeal and cohesion of a cultural power. With the acceleration of social transformation and the advancement of globalization, the survival and development of traditional festivals are faced with two difficulties: on the one hand, the connotation of traditional festivals is gradually desalinated, the mode of festival is gradually single, and even the phenomenon of distortion appears; Traditional festivals, on the other hand, are influenced by foreign festivals such as Christmas and Valentine's Day, making them less attractive and less enthusiastic among young people. To promote the fusion of traditional festivals and times and to "keep pace with the times" is the inevitable requirement for inheriting the excellent cultural tradition of the Chinese nation and the innovation of contemporary culture, and is also an inevitable choice to safeguard and guarantee the diversity of Chinese culture and lifestyle. This article takes the network as the entrance of the traditional festival culture dissemination, links the traditional festival culture dissemination with the network dissemination many characteristics, strives to provide the beneficial angle of view and the train of thought for the future traditional festival culture dissemination development. The article is divided into four chapters. The first chapter introduces the contemporary situation of Chinese traditional festival culture and points out that the traditional festival culture has practical significance and needs to be protected and carried forward. The second chapter emphasizes the necessity of using the network to spread the traditional festival culture, combing the current traditional festival culture network communication mode and current situation; The third chapter discusses the change and increment of the cultural connotation of Chinese traditional festivals by taking the replacement of the cultural connotation of traditional festivals, the network "new folklore" and the online Spring Festival Gala as an example. Chapter four discusses some problems existing in the network communication of traditional festival culture and puts forward some suggestions for development.
【學(xué)位授予單位】：南京師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：G206;K892.1

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