【摘要】：自2005年至今,中國文化產(chǎn)業(yè)進(jìn)入“全面推進(jìn)階段”①,經(jīng)歷了高速發(fā)展的十年。國家最新“十二五”計(jì)劃特別強(qiáng)調(diào)要“大力發(fā)展文化事業(yè)”,推動(dòng)大文化時(shí)代發(fā)展。’在信息數(shù)字化技術(shù)不斷進(jìn)步的當(dāng)代,文化產(chǎn)業(yè)的內(nèi)涵也在不斷擴(kuò)展。作為一個(gè)具有中國本土特色的文化現(xiàn)象——實(shí)景演出,越來越受到社會(huì)的關(guān)注。本文第一部分以文化產(chǎn)業(yè)為研究背景,通過分析文化產(chǎn)業(yè)概念內(nèi)涵的演進(jìn)過程,并詳解不同時(shí)期文化產(chǎn)業(yè)的特點(diǎn),借鑒世界各國文化產(chǎn)業(yè)發(fā)展的經(jīng)驗(yàn),結(jié)合中國文化產(chǎn)業(yè)發(fā)展現(xiàn)狀,找到文化產(chǎn)業(yè)發(fā)展問題,從而總結(jié)當(dāng)下中國文化產(chǎn)業(yè)發(fā)展中經(jīng)驗(yàn),在理論層面和實(shí)踐層面為文化產(chǎn)業(yè)企業(yè)提供指導(dǎo)和借鑒。第二部分以中國實(shí)景演出為研究對(duì)象,分析其在體驗(yàn)經(jīng)濟(jì)時(shí)代作為文化產(chǎn)業(yè)行為形態(tài)性文化商品的屬性,實(shí)景演出作為發(fā)展文化旅游重要形式。實(shí)景演出作為主題公園型文化旅游進(jìn)行分析。第三部分通過藍(lán)海戰(zhàn)略分析方法研究實(shí)景演出未來發(fā)展的戰(zhàn)略,探討實(shí)景演出在信息社會(huì)發(fā)展中的機(jī)遇與挑戰(zhàn)。第四部分具體分析實(shí)際案例,以湖南省長沙湘軍文化廣場實(shí)景演出項(xiàng)目為例,探討該項(xiàng)目在文化與科技不斷融合的時(shí)代,探討該項(xiàng)目在文化產(chǎn)業(yè)發(fā)展的背景下的發(fā)展戰(zhàn)略。
[Abstract]:Since 2005, China's cultural industry has entered a "comprehensive promotion stage", which has experienced a decade of rapid development. The state's latest "12 th Five-Year Plan" stresses the need to "vigorously develop cultural undertakings" and promote the development of the Great Cultural Age.' In the era of information digitization technology, the connotation of cultural industry is also expanding. As a cultural phenomenon with Chinese characteristics, real-scene performance has attracted more and more attention from the society. The first part of this article takes the cultural industry as the research background, through the analysis cultural industry concept connotation evolution process, and detailed understanding different periods cultural industry characteristic, draws lessons from the world various countries cultural industry development experience, Combined with the current situation of Chinese cultural industry development, this paper finds out the problems of cultural industry development, summarizes the current experience in the development of Chinese cultural industry, and provides guidance and reference for cultural industry enterprises at the theoretical and practical levels. The second part takes the Chinese real scene performance as the research object, analyzes its property as the cultural industry behavior form cultural commodity in the experience economy age, the actual scene performance as the important form of the cultural tourism development. The actual scene performance is analyzed as a theme park type cultural tourism. The third part studies the future development strategy of the real scene performance through the blue sea strategic analysis method, and probes into the opportunity and challenge of the real scene performance in the development of the information society. The fourth part of the concrete analysis of practical cases, Hunan Province Xiangjun Cultural Square performance project as an example, to explore the project in the era of continuous integration of culture and science and technology, the project in the context of the development of cultural industry development strategy.
【學(xué)位授予單位】：中央美術(shù)學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：G124

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本文編號(hào)：2290849