【摘要】：自1978年改革開(kāi)放以來(lái),我國(guó)經(jīng)濟(jì)保持年均8%-10%的增長(zhǎng)率。2012年我國(guó)GDP總量超越日本,成為僅次于美國(guó)的第二大經(jīng)濟(jì)體。隨著經(jīng)濟(jì)實(shí)力明顯增強(qiáng),我國(guó)逐漸在地區(qū)和國(guó)際事務(wù)中發(fā)揮重要影響力。以經(jīng)濟(jì)實(shí)力為代表的硬實(shí)力的快速發(fā)展為“中國(guó)崛起”奠定了堅(jiān)實(shí)的物質(zhì)基礎(chǔ),但是實(shí)現(xiàn)中華民族的偉大復(fù)興依舊任重道遠(yuǎn)�？v覽近代世界歷史,各主要大國(guó)相繼崛起的過(guò)程都伴隨著本國(guó)文化軟實(shí)力的提升。當(dāng)今世界的主要大國(guó)無(wú)不重視本國(guó)文化,努力在全球范圍內(nèi)傳播文化、推廣價(jià)值觀。經(jīng)過(guò)我國(guó)學(xué)術(shù)界和領(lǐng)導(dǎo)層反復(fù)討論和研究后達(dá)成共識(shí),黨中央以文件形式將增強(qiáng)文化軟實(shí)力提升為國(guó)家戰(zhàn)略。 基于孔子學(xué)院自身發(fā)展歷程和我國(guó)“文化大繁榮大發(fā)展”的愿景,孔子學(xué)院將如何踐行文化走出去戰(zhàn)略,建設(shè)中外文化交流的窗口以及不斷增強(qiáng)中華文化國(guó)際影響力,儼然成為孔子學(xué)院面臨的重大任務(wù)。針對(duì)這一問(wèn)題,文章進(jìn)行深層次的探討,以期為孔子學(xué)院進(jìn)一步提升我國(guó)文化軟實(shí)力提供有益的參考。本文先后運(yùn)用歷史文獻(xiàn)法、比較研究法、統(tǒng)計(jì)歸納法、案例分析法等對(duì)孔子學(xué)院提升我國(guó)文化軟實(shí)力作用進(jìn)行研究。 文章共分為六章：第一章為導(dǎo)論部分,在明確研究背景和意義的基礎(chǔ)上,提出本文的研究?jī)?nèi)容、研究方法、以及論文難點(diǎn)、創(chuàng)新和不足。第二章為本文的理論基礎(chǔ)和文獻(xiàn)綜述部分。首先,回顧了文化軟實(shí)力的理論演變過(guò)程,包括軟實(shí)力的內(nèi)涵、軟實(shí)力核心之爭(zhēng)、文化軟實(shí)力的概念三部分。其次,在文化軟實(shí)力范疇內(nèi)較為全面梳理國(guó)內(nèi)外關(guān)于孔子學(xué)院的研究文獻(xiàn)。第三章對(duì)文化傳播機(jī)構(gòu)的現(xiàn)狀進(jìn)行分析。首先,從發(fā)展歷程、全球布局以及設(shè)立模式和管理模式分類(lèi)三方面著重介紹孔子學(xué)院概況。其次,依次介紹世界主要文化傳播機(jī)構(gòu)發(fā)展概況。最后,對(duì)文化傳播機(jī)構(gòu)進(jìn)行比較分析。第四章主要研究孔子學(xué)院對(duì)文化軟實(shí)力影響,共有兩節(jié)。第一節(jié)進(jìn)行維度性功能分析,分別從文化凝聚力、文化生產(chǎn)力、文化傳播力、文化保障力、文化吸引力等五個(gè)維度論述孔子學(xué)院的文化軟實(shí)力功能。第二節(jié)分別從語(yǔ)言推廣和文化外交兩方面論述孔子學(xué)院在文化軟實(shí)力建設(shè)中的核心地位,為下文的實(shí)證檢驗(yàn)提供依據(jù)。第五章是本文的實(shí)證部分�；谖幕S度建立模型,選取來(lái)華旅游人數(shù)作為具體指標(biāo)并引入孔子學(xué)院存量作為自變量研究孔子學(xué)院對(duì)來(lái)華旅游人數(shù)的影響。本文采用2003-2012年22個(gè)孔子學(xué)院主要分布國(guó)家的面板數(shù)據(jù)進(jìn)行計(jì)量分析,并對(duì)回歸結(jié)果進(jìn)行解釋。計(jì)量模型通過(guò)原假設(shè),證明孔子學(xué)院能顯著增加來(lái)華旅游人數(shù),間接檢驗(yàn)了孔子學(xué)院的文化軟實(shí)力功能。第六章概括全文的主要結(jié)論,并總結(jié)出孔子學(xué)院提升文化軟實(shí)力存在的問(wèn)題。針對(duì)這些問(wèn)題提出政策建議以促進(jìn)孔子學(xué)院進(jìn)一步提升我國(guó)文化軟實(shí)力。 本文的研究難點(diǎn)：一,目前學(xué)術(shù)界對(duì)文化軟實(shí)力的定義并不明確,還存在討論。國(guó)內(nèi)許多學(xué)者對(duì)于“軟實(shí)力”和“文化軟實(shí)力”的相關(guān)概念混淆,甚至將二者等價(jià)。所以在該領(lǐng)域還未能形成體系化的研究框架,可借鑒的成熟理論和模型較少。二,除孔子學(xué)院以外,其他主要文化傳播機(jī)構(gòu)的信息搜集過(guò)程存在語(yǔ)言壁壘。這些文化傳播機(jī)構(gòu)的信息披露(比如年度報(bào)告)主要以其推廣的語(yǔ)言撰寫(xiě),基本無(wú)中文版本。三,雖然軟實(shí)力可以被描述,但難以展開(kāi)邏輯分析,很難度量其輕重多寡。對(duì)于本文所研究的更為狹義的“文化軟實(shí)力”也很難通過(guò)數(shù)值測(cè)量或邏輯推理得出精確答案。 本文的創(chuàng)新點(diǎn)主要體現(xiàn)在以下三個(gè)方面：一,雖然不少學(xué)者提及孔子學(xué)院的文化軟實(shí)力功能,但研究主要集中在論述孔子學(xué)院是否是文化軟實(shí)力。關(guān)于孔子學(xué)院提升我國(guó)文化軟實(shí)力的作用研究較少,而且都未能進(jìn)行深入分析。二,本文通過(guò)對(duì)相關(guān)文獻(xiàn)進(jìn)行梳理,較為清楚地表示從“軟實(shí)力”到“文化軟實(shí)力”的理論演變路徑,厘清二者的關(guān)系,對(duì)本文要進(jìn)行研究的對(duì)象“文化軟實(shí)力”進(jìn)行有效界定�；谖恼碌难芯拷嵌�,第四章在文獻(xiàn)綜述的基礎(chǔ)上嘗試構(gòu)建文化軟實(shí)力的五個(gè)維度,并進(jìn)行論證。三,目前學(xué)術(shù)界對(duì)孔子學(xué)院的研究中,主要是思辨研究。少數(shù)實(shí)證研究只是將孔子學(xué)院作為虛擬變量引入模型。通過(guò)對(duì)孔子學(xué)院近十年的數(shù)據(jù)進(jìn)行整理,本文完成對(duì)“孔子學(xué)院存量”的統(tǒng)計(jì),并嘗試將該變量引入相關(guān)計(jì)量模型檢驗(yàn)孔子學(xué)院對(duì)我國(guó)文化軟實(shí)力的影響。 然而在克服研究難點(diǎn)和嘗試創(chuàng)新的同時(shí),本文還有不盡人意的地方。首先,數(shù)據(jù)收集不夠全面,研究不夠深入。其次,實(shí)證部分由于缺乏成熟的理論和模型進(jìn)行借鑒,僅選取來(lái)華旅游人數(shù)作為衡量文化吸引力的指標(biāo)過(guò)于片面。最后,由于“文化軟實(shí)力”的涉及面較寬,相關(guān)定義也較為抽象,有的概念甚至存在爭(zhēng)議。鑒于筆者的知識(shí)儲(chǔ)備和理論功底有限,對(duì)其中的內(nèi)涵把握不夠,論文在研究深度和精細(xì)程度上仍有待進(jìn)一步提高。
[Abstract]:Since the reform and opening up in 1978, China's economy has maintained an average annual growth rate of 8% - 10%. In 2012, China's GDP surpassed Japan as the second largest economy after the United States. The rise of China has laid a solid material foundation, but there is still a long way to go to realize the great rejuvenation of the Chinese nation. Promotion of values. After repeated discussions and research by the academic circles and the leadership in China, a consensus has been reached that the Central Committee of the Party will enhance cultural soft power in the form of documents as a national strategy.
Based on the development of Confucius Institutes and the vision of "cultural prosperity and great development" in China, how Confucius Institutes will carry out the strategy of "going out of culture", build a window for cultural exchanges between China and foreign countries and continuously enhance the international influence of Chinese culture has become a major task confronted by Confucius Institutes. This paper studies the role of Confucius Institutes in promoting China's cultural soft power by means of historical documents, comparative study, statistical induction and case analysis.
The article is divided into six chapters: The first chapter is the introduction part. On the basis of defining the research background and significance, the paper puts forward the research contents, research methods, difficulties, innovations and shortcomings. The second chapter is the theoretical basis and literature review part of this paper. First, it reviews the theoretical evolution process of cultural soft power, including the internal soft power. The third chapter analyzes the current situation of cultural communication institutions. First, it introduces the development process, the global layout, the establishment model and the classification of management model. The fourth chapter mainly studies the influence of Confucius Institutes on cultural soft power. There are two sections. The first section carries on the dimensionality function analysis, respectively from the cultural cohesion, cultural productivity, cultural dissemination, cultural dissemination. The second section discusses the core position of Confucius Institutes in the construction of cultural soft power from the perspectives of language promotion and cultural diplomacy, providing the basis for the following empirical test. The fifth chapter is the empirical part of this paper. This paper uses panel data from 22 Confucius Institutes from 2003 to 2012 to analyze the impact of Confucius Institutes on the number of tourists to China, and explains the regression results. It proves that Confucius Institutes can significantly increase the number of tourists to China, and indirectly tests the cultural soft power function of Confucius Institutes. Chapter 6 summarizes the main conclusions of the full text, and summarizes the problems of Confucius Institutes in promoting cultural soft power.
The difficulties of this paper are as follows: 1. The definition of cultural soft power is not clear and there are still discussions in academic circles. Many scholars in China have confused the concepts of "soft power" and "cultural soft power" and even made them equivalent. Less. 2. There are language barriers to information gathering in other major cultural communication institutions except Confucius Institutes. The information disclosure of these institutions (such as the annual report) is mainly written in the language they promote. There are basically no Chinese versions. 3. Although the soft power can be described, it is difficult to carry out logical analysis, and it is difficult to measure its lightness. For the more narrow sense of "cultural soft power" studied in this paper, it is also difficult to obtain accurate answers by numerical measurement or logical reasoning.
The innovation of this paper is mainly reflected in the following three aspects: 1. Although many scholars mentioned the function of Confucius Institute's cultural soft power, the research mainly focused on discussing whether Confucius Institute is a cultural soft power. By sorting out the relevant literature, this paper clearly shows the theoretical evolution path from "soft power" to "cultural soft power", clarifies the relationship between them, and effectively defines the object of this study, "cultural soft power". Five dimensions of Confucius Institutes'strength are demonstrated. Thirdly, the current academic research on Confucius Institutes is mainly speculative research. A few empirical studies only introduce Confucius Institutes as a virtual variable into the model. The related econometric model is introduced to test the impact of Confucius institutes on China's cultural soft power.
However, while overcoming the research difficulties and trying to innovate, there are still some unsatisfactory points in this paper. First, the data collection is not comprehensive enough, and the research is not deep enough. Second, the empirical part is due to the lack of mature theory and model for reference, only the number of tourists to China as a measure of cultural attractiveness is too one-sided. The definition of "cultural soft power" is abstract, and some of the concepts are controversial. In view of the limited knowledge reserves and theoretical foundation of the author, the connotation of "cultural soft power" is insufficient to grasp, so the depth and precision of the research is still to be further improved.
【學(xué)位授予單位】：西南財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：G125

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