【摘要】：在互聯(lián)網(wǎng)發(fā)達的中國社會,明信片伴隨著復古之風的盛行重新回到人們的視野,受到了一部分都市青年的青睞,并呈現(xiàn)流行擴大之勢。作為時代另類的情感交流方式,明信片借力于旅行文化和文藝風尚的流行成為實現(xiàn)都市青年群體的異域想象的載體和炫耀階層品味的重要工具,對明信片的追求和愛好成為這一群體形成新的身份認同的重要標注。 本研究使用定性研究的方法,先對明信片的歷史發(fā)展進行文本分析,從歷史發(fā)展的角度揭示明信片的時代功能轉(zhuǎn)變；再從明信片文化產(chǎn)業(yè)的具體實踐對象入手,使用個案訪談法對樂在其中的郵寄者(和收片者)和明信片產(chǎn)業(yè)的生產(chǎn)者、推動者兩個層面進行探討,著重分析作為“慢”文化代表的明信片重新流行的社會需求和動力原因。透過明信片這一“慢”文化的具體文本分析討論“慢”文化與現(xiàn)代性語境的內(nèi)在聯(lián)系,借此反映當代社會追求高速、高效的都市生活節(jié)奏造成的群體精神焦慮。 本文主要包括六個部分：第一章緒論介紹研究背景、目的意義和研究設(shè)計,提出研究的問題意識,介紹研究方法；第二章概述本文的核心概念和相關(guān)理論,對明信片的既有研究進行文獻梳理；第三章通過對明信片的歷史發(fā)展的梳理和功能變遷的分析,介紹明信片的歷史以及當代再興起的功能轉(zhuǎn)向；第四章對明信片文化的現(xiàn)象進行具體展示和分析,探討明信片再度興起的群體文化與符號認同；第五章分析明信片復興的社會動因,探討推動明信片文化流行的商業(yè)力量；第六章總結(jié)與討論,對明信片的符號意義概括總結(jié),以明信片為文本探討都市“慢”文化與現(xiàn)代性之間的關(guān)系,以及對明信片這一反消費主義的文化現(xiàn)象的消費主義批判。
[Abstract]:In the internet developed Chinese society, postcards come back to people's view with the popularity of the retro style, which are favored by some urban youth and present the trend of popularity and expansion. As an alternative form of emotional communication of the times, postcards have become the carrier of the exotic imagination of urban youth groups and an important tool for showing off their class tastes, taking advantage of the popularity of travel culture and literary and artistic fashion. The pursuit and love of postcards have become an important mark for this group to form a new identity. This research uses the qualitative research method, first carries on the text analysis to the postcard historical development, from the historical development angle reveals the postcard the era function transformation, then starts from the postcard culture industry concrete practice object, Case interview is used to discuss the social demand and motive force of postcard re-popularity as the representative of "slow" culture from two aspects: the mailers (and film collectors) and the producers and promoters of the postcard industry. Through the analysis of the text of postcard as a "slow" culture, this paper discusses the inner relationship between the "slow" culture and the context of modernity, thus reflecting the group spiritual anxiety caused by the pursuit of high speed and high efficiency of urban life in contemporary society. This article mainly includes six parts: the first chapter introduces the research background, the purpose significance and the research design, proposes the research question consciousness, introduces the research method, the second chapter summarizes the core concept and the related theory of this article, The third chapter introduces the history of postcards and the function turn of contemporary re-emergence through the analysis of historical development and functional changes of postcards. Chapter four presents and analyzes the phenomenon of postcard culture in detail, discusses the group culture and symbol identity of postcard re-emergence, analyzes the social motivation of postcard renaissance, and discusses the commercial power to promote postcard culture. Chapter VI summarizes and discusses the symbolic meaning of postcards, discusses the relationship between urban "slow" culture and modernity, and criticizes postcards as a cultural phenomenon against consumerism.
【學位授予單位】：華東師范大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：G122

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本文編號：2211743