【摘要】：近年來,隨著"一帶一路"倡議的提出,中國與中東歐的關(guān)系越來越重要。加強(qiáng)雙方文化交流不僅能進(jìn)一步促進(jìn)雙方經(jīng)濟(jì)合作,也能促進(jìn)雙方文化共同發(fā)展,推動世界文化大繁榮。雙方文化由于歷史、地理及現(xiàn)實(shí)等原因具有很大的差異,但雙方文化并非水火不容,而是可以兼容并蓄的。雙方文化的傳播是不同文化碰撞的過程,雙方需要在這一過程中選擇最優(yōu)策略,這就是一場博弈。本文從文化傳播源、文化傳播途徑與渠道和文化受眾層面對中國和中東歐文化傳播中的問題進(jìn)行了分析,并從博弈論的視角提出了相應(yīng)的建議及改進(jìn)措施,爭取實(shí)現(xiàn)雙方收益最大化。
[Abstract]:In recent years, with the Belt and Road initiative, the relationship between China and Central and Eastern Europe has become more and more important. Strengthening cultural exchanges between the two sides can not only further promote economic cooperation between the two sides, but also promote the common development of both cultures and promote the prosperity of world culture. There are great differences between the two cultures due to historical, geographical and realistic reasons, but the two cultures are not incompatible, but can be inclusive. The communication of two cultures is the process of the collision of different cultures, and the two sides need to choose the best strategy in this process, which is a game. This paper analyzes the problems in cultural communication in China and Central and Eastern Europe from the aspects of the source, channel and audience of cultural communication, and puts forward corresponding suggestions and improvement measures from the perspective of game theory. Strive to maximize the benefits of both parties.
【作者單位】： 上海對外經(jīng)貿(mào)大學(xué)國際商務(wù)外語學(xué)院;
【基金】：2016年上海對外經(jīng)貿(mào)大學(xué)國際商務(wù)英語學(xué)院預(yù)研究項(xiàng)目(批準(zhǔn)號:YYJ1601)的階段性成果
【分類號】：G125

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本文編號：2152235