本文選題：農村文化軟實力 + 優(yōu)勢與劣勢��； 參考：《江西理工大學》2014年碩士論文

【摘要】：農村文化軟實力是國家文化軟實力的重要組成部分，是國家文化軟實力在農村的集中體現(xiàn)。農村文化軟實力不僅是衡量農村區(qū)域綜合實力的重要指標，還是在新農村建設中精神和文化力量。提升農村文化軟實力是國家文化軟實力建設的客觀要求，對建設社會主義文化強國、實現(xiàn)中華民族偉大復興的中國夢具有重要意義。 本文采用文獻分析方法、歸納和演繹方法、理論與實際相結合方法和SWOT分析方法，在軟實力理論的基礎上，對農村文化軟實力內涵及構成要素進行了初步的探索，結合區(qū)域特色及農村文化發(fā)展現(xiàn)狀，，深入探討農村文化軟實力建設存在的優(yōu)勢和劣勢，以及面臨的機遇和挑戰(zhàn)，通過對這些問題進行分析思考的基礎上，提出切實可行的提升農村文化軟實力的對策和舉措。論文內容主要包括以下五部分： 第一部分為緒論部分，主要介紹選題的背景與研究意義，通過文獻綜述介紹國內外有關農村文化軟實力的研究現(xiàn)狀并對其進行評價，發(fā)現(xiàn)該領域研究的趨勢與不足。此外，該部分還介紹了選題的研究思路和研究方法、主要觀點和主要內容以及研究重點、難點和創(chuàng)新之處。 第二部分主要闡述了農村文化軟實力的內涵及其構成要素。以社會主義核心價值體系為核心的農村文化凝聚力、以公益性文化事業(yè)為核心的農村文化保障力、以經營性文化產業(yè)為核心的農村文化生產力、以區(qū)域特色文化創(chuàng)新為核心的農村文化吸引力和以文化傳播和交流為核心的農村文化影響力為農村文化軟實力的五大構成要素。 第三部分重點論述了提升農村文化軟實力對于提高國家文化軟實力、建設社會主義新農村、統(tǒng)籌城鄉(xiāng)文化發(fā)展以及實現(xiàn)農民幸�！爸袊鴫簟钡确矫娴闹匾�。 第四部分主要運用SWOT分析方法對提升農村文化軟實力所處的內部情況和外部環(huán)境進行分析。豐富的農村文化資源、不斷提高的農民文化素質、初具其形的農村公共文化事業(yè)和文化產業(yè)是提升農村文化軟實力的有利條件，而農村文化資源的流失、公共文化基礎設施建設的相對薄弱、文化產業(yè)發(fā)展的不成熟和文化人才的大量匱乏則是提升農村文化軟實力的不利因素。隨著社會的不斷發(fā)展，提升農村文化軟實力既面臨著日益雄厚的經濟基礎、蓬勃發(fā)展的社會主義新農村建設和日新月異的科技支撐的大好機遇，也面臨著農村文化軟實力與農村硬實力的不相匹配、農村經濟基礎相對薄弱、城鄉(xiāng)文化軟實力發(fā)展差距較大的嚴峻挑戰(zhàn)。 第五部分重點闡述了提升我國農村文化軟實力的對策。在認真分析提升農村文化軟實力的內部條件和外部環(huán)境的基礎上，構建了從建設社會主義核心價值體系、加強農村公共文化服務體系、大力發(fā)展農村文化產業(yè)、實施農村文化“走出去”工程以及擴大農村文化人才隊伍等五個方面的對策體系。
[Abstract]:The rural cultural soft power is an important part of the national cultural soft power and the concentrated embodiment of the national cultural soft power in the countryside. The soft power of rural culture is not only an important index to measure the comprehensive strength of rural areas, but also a spiritual and cultural force in the construction of new countryside. To promote the soft power of rural culture is the objective requirement of the construction of national cultural soft power, which is of great significance to the construction of the socialist cultural power and the realization of the great rejuvenation of the Chinese nation. Based on the theory of soft power, the connotation and elements of soft power in rural culture are preliminarily explored by the methods of literature analysis, induction and deduction, theory and practice and SWOT analysis. Combined with the regional characteristics and the present situation of rural culture development, this paper probes into the advantages and disadvantages of the construction of the soft power of rural culture, as well as the opportunities and challenges that it faces, on the basis of analyzing and pondering these problems, Put forward feasible measures and measures to promote the soft power of rural culture. The main contents of the paper include the following five parts: the first part is the introduction part, mainly introduces the background and research significance of the topic, introduces the domestic and foreign research status of the soft power of rural culture through literature review and evaluates it. Find out the trend and deficiency of the research in this field. In addition, this part also introduces the research ideas and research methods, the main viewpoints and main contents, research emphasis, difficulties and innovations. The second part mainly expounds the connotation of rural cultural soft power and its constituent elements. The rural cultural cohesion with the socialist core value system as the core, the rural cultural guarantee power with the public welfare cultural cause as the core, the rural cultural productivity with the commercial cultural industry as the core, The rural cultural attraction with regional characteristic culture innovation as the core and the rural cultural influence with cultural communication and exchange as the core are the five constituent elements of the rural cultural soft power. The third part focuses on the importance of promoting the soft power of rural culture to improve the national cultural soft power, to build a new socialist countryside, to coordinate the development of urban and rural culture, and to realize the "Chinese Dream" of farmers' happiness. The fourth part mainly uses SWOT analysis method to analyze the internal situation and external environment of promoting the soft power of rural culture. The abundant rural cultural resources, the continuous improvement of farmers' cultural quality, the initial rural public cultural undertakings and cultural industries are the favorable conditions to promote the soft power of rural culture, and the loss of rural cultural resources, The relatively weak construction of public cultural infrastructure, the immature development of cultural industry and the lack of a large number of cultural talents are the unfavorable factors to promote the soft power of rural culture. With the continuous development of the society, the promotion of the soft power of rural culture is faced with an increasingly strong economic foundation, a booming socialist new rural construction and a great opportunity for the rapid development of science and technology. It also faces the severe challenge that the rural cultural soft power does not match with the rural hard power, the rural economic base is relatively weak, and the development gap between urban and rural cultural soft power is large. The fifth part focuses on the countermeasures to enhance the soft power of rural culture in China. On the basis of careful analysis of the internal conditions and external environment of promoting the soft power of rural culture, this paper constructs a socialist core value system, strengthens the rural public cultural service system, and vigorously develops the rural cultural industry. Carrying out the project of "going out" of rural culture and expanding the contingent of cultural talents in rural areas.
【學位授予單位】：江西理工大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：G249.20

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