發(fā)布時(shí)間：2018-01-22 23:24

  本文關(guān)鍵詞： 新媒體 社會(huì)主義 文化 媒介素養(yǎng)　出處：《延安大學(xué)》2016年碩士論文　論文類型：學(xué)位論文

【摘要】：我國正處于社會(huì)轉(zhuǎn)型時(shí)期,轉(zhuǎn)型時(shí)期的社會(huì)主義文化建設(shè)至關(guān)重要。隨著科技的發(fā)展,推動(dòng)了新的媒體的產(chǎn)生,新媒體傳播而產(chǎn)生的新媒體文化成了我國社會(huì)主義文化的重要組成部分,它在繁榮我國社會(huì)主義文化的同時(shí),也帶來了多元的文化沖突,故對(duì)新媒體文化的研究很有必要,做好新媒體文化的研究對(duì)社會(huì)主義文化建設(shè)意義重大。新媒體是以數(shù)字化為技術(shù)支撐、以互聯(lián)網(wǎng)為主要傳輸手段、信息傳播高度集成化、改變了傳播方式且強(qiáng)調(diào)互動(dòng)的新型媒體,它是個(gè)相對(duì)的概念,這種相對(duì)主要表現(xiàn)在“新”與“舊”上、時(shí)間上、變動(dòng)上。以新媒體為載體和表達(dá)方式產(chǎn)生了新媒體文化,新媒體文化具有傳播速度快、傳播范圍廣、信息量大等特點(diǎn)。作為一種文化,新媒體文化與其它幾種文化之間關(guān)系密切,其與精英文化的關(guān)系為對(duì)立統(tǒng)一,與大眾文化的關(guān)系是對(duì)立統(tǒng)一,與主流文化的關(guān)系是對(duì)立統(tǒng)一,一方面,新媒體文化在主流文化的引導(dǎo)下發(fā)展,另一方面新媒體文化給主流文化提供養(yǎng)分。新媒體文化與社會(huì)主義文化關(guān)系密切,已經(jīng)成為了社會(huì)主義文化的重要組成部分,它的發(fā)展對(duì)社會(huì)主義文化建設(shè)帶來積極作用的同時(shí)也帶來了挑戰(zhàn),積極作用表現(xiàn)為有利于鞏固壯大主流思想輿論陣地,有利于社會(huì)主義文化產(chǎn)業(yè)的發(fā)展和文化軟實(shí)力的提高;它給社會(huì)主義文化建設(shè)也帶來一定的挑戰(zhàn),新媒體文化的價(jià)值多元化、網(wǎng)絡(luò)意見領(lǐng)袖的偏頗性、“網(wǎng)絡(luò)暴力”和“網(wǎng)絡(luò)審判”給主流思想輿論帶來了巨大沖擊;新媒體文化帶來碎片化閱讀,對(duì)深度閱讀帶來挑戰(zhàn);新媒體文化的過渡娛樂化、商業(yè)化,助長了消費(fèi)主義文化的蔓延,使人們?cè)诳駳g中深陷消費(fèi)主義這種不良文化中,影響新媒體文化建設(shè)。因此,要加強(qiáng)新媒體文化建設(shè),用社會(huì)主義核心價(jià)值體系的指導(dǎo)思想、共同理想、民族精神和時(shí)代精神、榮辱觀等引導(dǎo)新媒體文化發(fā)展的方向;用互聯(lián)網(wǎng)的技術(shù)規(guī)則、網(wǎng)民間的網(wǎng)絡(luò)倫理道德和政府制定的法律法規(guī),為新媒體文化的發(fā)展創(chuàng)造良好、健康的網(wǎng)絡(luò)秩序;加快新媒體與傳統(tǒng)媒體的深度融合,實(shí)現(xiàn)資源整合,提高新媒體文化生產(chǎn)的效率;提高新媒體從業(yè)者和新媒體用戶的媒體素養(yǎng),提升新媒體文化的品位;通過建立一定的經(jīng)濟(jì)體制、文化改革機(jī)制、新媒體輿論監(jiān)督機(jī)制能夠提高新媒體文化發(fā)展的速度。這一系列的措施的實(shí)施能夠加強(qiáng)新媒體文化的建設(shè),為社會(huì)主義文化建設(shè)作出貢獻(xiàn)。
[Abstract]:Our country is in the period of social transformation, the socialist cultural construction in the transitional period is very important. With the development of science and technology, the emergence of new media has been promoted. The new media culture produced by the new media communication has become an important part of the socialist culture of our country. It not only prospers our socialist culture, but also brings multiple cultural conflicts. Therefore, it is necessary to study the new media culture, which is of great significance to the construction of socialist culture. The new media is digital as the technical support, and the Internet as the main means of transmission. The highly integrated information dissemination has changed the communication mode and emphasized the interaction of the new media, it is a relative concept, which is mainly reflected in "new" and "old", time. As a kind of culture, the new media culture has the characteristics of fast communication, wide spread range and large amount of information. The relationship between new media culture and other cultures is close, its relationship with elite culture is unity of opposites, the relationship with mass culture is unity of opposites, and the relationship with mainstream culture is unity of opposites, on the one hand. New media culture develops under the guidance of mainstream culture. On the other hand, new media culture provides nutrients to mainstream culture. New media culture is closely related to socialist culture. Has become an important part of socialist culture, its development to socialist cultural construction has brought a positive role, but also brought challenges. The positive effect is to consolidate and strengthen the mainstream ideological and public opinion position, to promote the development of socialist cultural industry and to improve the cultural soft power. It also brings some challenges to the construction of socialist culture, the pluralism of the value of new media culture, the bias of network opinion leaders, and "network violence" and "network trial" bring great impact to the mainstream ideological public opinion. New media culture brings fragmentary reading and challenges to deep reading; The transitional entertainment and commercialization of the new media culture have encouraged the spread of consumerism culture, so that people in the carnival in such a bad culture of consumerism, affect the construction of new media culture. It is necessary to strengthen the construction of new media culture and guide the development of new media culture with the guiding ideology of socialist core value system, the common ideal, the national spirit and the spirit of the times, and the concept of honor and disgrace. Using the technical rules of the Internet, the network ethics and morals of the network folk and the laws and regulations made by the government to create a good and healthy network order for the development of the new media culture; Speed up the deep integration of new media and traditional media, realize the integration of resources, improve the efficiency of new media culture production; Improve the media literacy of new media practitioners and new media users, enhance the taste of new media culture; Through the establishment of a certain economic system, cultural reform mechanism, the new media public opinion supervision mechanism can improve the speed of the development of new media culture. The implementation of this series of measures can strengthen the construction of new media culture. To contribute to the socialist cultural construction.
【學(xué)位授予單位】：延安大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：G122;G206

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