本文關(guān)鍵詞：黑龍江省文化產(chǎn)業(yè)“走出去”問題研究　出處：《哈爾濱商業(yè)大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

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【摘要】：文化是國(guó)家軟實(shí)力的象征,也是綜合競(jìng)爭(zhēng)力的體現(xiàn),發(fā)達(dá)國(guó)家的文化產(chǎn)業(yè)在全球經(jīng)濟(jì)格局中占據(jù)重要的地位,體現(xiàn)了強(qiáng)大的文化影響力和國(guó)際競(jìng)爭(zhēng)優(yōu)勢(shì),如美國(guó)的對(duì)外文化貿(mào)易成為出口創(chuàng)匯第一大產(chǎn)業(yè),好萊塢影片占國(guó)際電影市場(chǎng)的85%。英國(guó)創(chuàng)意產(chǎn)業(yè)己成為次于金融服務(wù)業(yè)的第二大產(chǎn)業(yè),產(chǎn)值占GDP的7%以上,創(chuàng)意產(chǎn)業(yè)從業(yè)人口居各產(chǎn)業(yè)之首。日本重視動(dòng)漫等創(chuàng)意產(chǎn)業(yè)的發(fā)展,目前全球播放動(dòng)畫節(jié)目中約有60%出自日本,動(dòng)漫成為日本第三大產(chǎn)業(yè),占GDP的6%以上,是“文化外交”重要載體。 面對(duì)此種格局,我國(guó)要實(shí)現(xiàn)文化產(chǎn)業(yè)成為支柱性產(chǎn)業(yè)的目標(biāo),必須實(shí)施“走出去”等戰(zhàn)略。在這方面,北上廣已經(jīng)成為我國(guó)文化產(chǎn)業(yè)“走出去”的先導(dǎo),北京的動(dòng)漫游戲產(chǎn)業(yè)出口占全國(guó)的60%以上,上海成立創(chuàng)意產(chǎn)業(yè)協(xié)會(huì)推動(dòng)文化產(chǎn)業(yè)發(fā)展,廣州創(chuàng)意產(chǎn)業(yè)企業(yè)數(shù)量、營(yíng)業(yè)收入等緊隨北京、上海,成為文化產(chǎn)業(yè)發(fā)展的全國(guó)第三。 黑龍江省是一個(gè)邊疆省份,擁有豐富的特色文化資源,為推進(jìn)文化產(chǎn)業(yè)發(fā)展,黑龍江省“十二五”規(guī)劃中提出大力發(fā)展文化產(chǎn)業(yè),爭(zhēng)取在2015年使文化產(chǎn)業(yè)成為支柱性產(chǎn)業(yè)。但是,黑龍江省文化產(chǎn)業(yè)發(fā)展相對(duì)滯后,在文化產(chǎn)業(yè)“走出去”方面還處于起步階段,面對(duì)機(jī)遇和挑戰(zhàn)并存的新局面,如何推動(dòng)黑龍江省文化產(chǎn)業(yè)“走出去”,是各級(jí)政府和文化企業(yè)亟待探討的重要問題。 采用比較分析與綜合歸納相結(jié)合、規(guī)范分析與實(shí)證分析相結(jié)合等方法,研究了黑龍江省文化產(chǎn)業(yè)“走出去”問題。主要內(nèi)容是：第一部分,介紹了黑龍江省文化產(chǎn)業(yè)“走出去”的研究背景、研究目的、意義,分析了國(guó)內(nèi)外研究現(xiàn)狀；第二部分,界定了文化產(chǎn)業(yè)和文化產(chǎn)業(yè)“走出去”的概念,梳理了相關(guān)基礎(chǔ)理論；第三部分,通過收集的資料和數(shù)據(jù),分析了黑龍江省文化產(chǎn)業(yè)的概況,為黑龍江省文化產(chǎn)業(yè)“走出去”研究提供依據(jù)；研究了黑龍江省文化產(chǎn)業(yè)“走出去”的基本情況包括存在的問題；第四部分,選取美國(guó)、韓國(guó)以及北京、云南等文化產(chǎn)業(yè)發(fā)達(dá)國(guó)家和省市,研究了文化產(chǎn)業(yè)“走出去”的經(jīng)驗(yàn)；第五部分,從政府支持、對(duì)外貿(mào)易、金融支持、人才戰(zhàn)略等方面,提出了推進(jìn)黑龍江省文化產(chǎn)業(yè)“走出去”的對(duì)策建議。
[Abstract]:Culture is the symbol of national soft power, but also the embodiment of comprehensive competitiveness. The cultural industry of developed countries occupies an important position in the global economic structure, reflecting the strong cultural influence and international competitive advantage. For example, the foreign cultural trade of the United States has become the largest industry in export, Hollywood film accounts for 85% of the international film market, and the British creative industry has become the second largest industry after the financial services industry. The output value accounts for more than 7% of GDP, creative industry employed population ranks first in all industries. Japan attaches importance to the development of animation and other creative industries. At present, about 60% animation programs broadcast in the world come from Japan. Animation has become the third largest industry in Japan, accounting for more than 6% of GDP, is an important carrier of cultural diplomacy. In the face of this pattern, in order to realize the goal of cultural industry becoming a pillar industry, we must carry out the strategy of "going out". In this respect, going north to Guangzhou has become the forerunner of "going out" for our cultural industry. Beijing's animation and game industry exports accounted for more than 60% of the country, Shanghai set up a creative industry association to promote the development of cultural industry, Guangzhou creative industry number of enterprises, revenue and so on closely behind Beijing, Shanghai. Become the third national cultural industry development. Heilongjiang Province is a frontier province, with rich cultural resources, in order to promote the development of cultural industry, Heilongjiang Province "the 12th Five-Year Plan" proposed to vigorously develop cultural industry. In 2015, we strive to make the cultural industry become a pillar industry. However, the development of cultural industry in Heilongjiang Province lags behind, and the cultural industry "going out" is still in its infancy. Facing the new situation of co-existence of opportunities and challenges, how to push the cultural industry of Heilongjiang Province to "go out" is an important problem that governments and cultural enterprises at all levels need to discuss urgently. By combining comparative analysis with comprehensive induction, normative analysis and empirical analysis, this paper studies the "going out" problem of cultural industry in Heilongjiang Province. The main content is as follows: the first part. This paper introduces the background, purpose and significance of the research on "going out" of cultural industry in Heilongjiang Province, and analyzes the present research situation at home and abroad. The second part, defines the cultural industry and the cultural industry "go out" the concept, combs the correlation basic theory; The third part, through collecting the data and data, analyzes the general situation of the cultural industry in Heilongjiang Province, and provides the basis for the study of "going abroad" of the cultural industry in Heilongjiang Province. The basic situation of "going out" of cultural industry in Heilongjiang Province, including the existing problems, is studied. In the 4th part, select the United States, South Korea, Beijing, Yunnan and other cultural industry developed countries and provinces and cities, to study the cultural industry "go out" experience; Part 5th, from the government support, foreign trade, financial support, talent strategy and other aspects, put forward the promotion of Heilongjiang Province's cultural industry "go out" countermeasures.
【學(xué)位授予單位】：哈爾濱商業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：G124

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