由于可持續(xù)交通已經(jīng)成為孟加拉國的迫切需求,因此,共享自行車可以成為孟加拉諸多城市和地區(qū)可持續(xù)流動的有效工具。基于此,本研究重點評估女性市民對共享自行車作為一種環(huán)保出行方式的行為意向。以計劃行為理論（TPB）為基礎(chǔ),本研究著重探討集體主義和宗教信仰對女性公民行為意向的影響。為了獲取數(shù)據(jù)并測試所提出的模型,一項針對277名女性市民的調(diào)查在孟加拉的Comilla城市展開。研究使用結(jié)構(gòu)方程模型（SEM）來分析所得數(shù)據(jù)。研究結(jié)果表明,態(tài)度、主觀規(guī)范和感知行為控制對女性共享自行車的意愿具有顯著而積極的作用。然而,研究卻發(fā)現(xiàn),不僅集體主義對女性共享自行車的態(tài)度和感知行為控制具有直接的負面影響,宗教信仰對女性的意愿也有負面影響。最后,研究還發(fā)現(xiàn),宗教信仰負向調(diào)節(jié)了主觀規(guī)范和行為意向的關(guān)系。 

【文章來源】：中國科學(xué)技術(shù)大學(xué)安徽省 211工程院校 985工程院校

【文章頁數(shù)】：124 頁

【學(xué)位級別】：碩士

【文章目錄】：
摘要
Abstract
Chapter 1 Introduction
    1.1 Research Background and Significance
        1.1.1 Background
        1.1.2 Research Significance
    1.2 Research Content
    1.3 Research Method
    1.4 Innovation Point
Chapter 2 Literature Review
    2.1 Sustainable Transportation in Bangladesh
    2.2 Cycling and Bike-sharing
        2.2.1 Generations, Expansions, and Benefits
        2.2.2 Bike-sharing in Bangladesh
    2.3 Women in Bangladesh
    2.4 Theory of Planned Behavior and Constructs
    2.5 Religiosity and Collectivism
    2.6 Literature Gap
Chapter 3 Theory and Research Hypothesis
    3.1 Inclusion of Collectivism
    3.2 Collectivism-Attitude,Subjective Norm & Perceived Behavioral Control
    3.3 Attitude, Subjective Norm,Perceived Behavioral Control-BehavioralIntention
    3.4 Inclusion of Religiosity in TPB
        3.4.1 Theoretical and Empirical Support to Include Religiosity
        3.4.2 The Moderation Effect of Religiosity
Chapter 4 Data and Methods
    4.1 Research Design
        4.1.1 Survey Research
        4.1.2 Unit of Analysis
    4.2 Sample Design
        4.2.1 Sample Frame
        4.2.2 Sample Selection
        4.2.3 Sample Size
    4.3 Data Collection
        4.3.1 Definition and Pictorial Presentation of Bike-sharing
        4.3.2 Data Collection
        4.3.3 Demographics of Respondents
    4.4 Measures
        4.4.1 Attitude
        4.4.2 Subjective Norm
        4.4.3 Perceived Behavioral Control
        4.4.4 Cultural Collectivism
        4.4.5 Religiosity
        4.4.6 Intention
        4.4.7 Demographics & Others
    4.5 Analytical Strategy
Chapter 5 Results
    5.1 Measurement Model
    5.2 Structural Model
Chapter 6 Discussion
    6.1 Overview of Findings
    6.2 Theoretical Implications
    6.3 Practical Implications
    6.4 Limitations and Future Research
    6.5 Conclusion
References
Appendices
List of Publications
Acknowledgements



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