馳騁的新女性——19世紀末法國自行車海報廣告中的女性圖景
發(fā)布時間：2019-04-11 21:00
【摘要】：自行車是19世紀西方資本主義國家最具代表性的工業(yè)產品之一。法國作為其全球商品化的始發(fā)地,借助石印術在印刷出版業(yè)的廣泛應用,發(fā)行了大量的商業(yè)海報這一群眾喜聞樂見的廣告載體。此時期的法國自行車海報廣告,采用了眾多鮮明各異的女性形象,在締造了一個資本主義經濟神話的同時,還真實呈現了19世紀下半葉法國女性平權、解放運動的現實、意義與局限。
[Abstract]:Bicycle is one of the most representative industrial products in western capitalist countries in the 19th century. France, as the origin of global commercialization, has issued a large number of commercial posters, a popular advertising carrier, with the help of lithography in the printing and publishing industry. The advertisement of the French bicycle poster during this period adopted many distinct and different images of women. While creating a capitalist economic myth, it also really presented the reality of the French women's affirmative power and liberation movement in the second half of the 19th century. Meaning and limitation.
【作者單位】： 中國人民大學外國語學院;
【基金】：中國人民大學科學研究基金(中央高�；究蒲袠I(yè)務費專項資金資助)“19世紀巴黎城市生活文化研究”(項目編號:17XNF031)的成果
【分類號】：C913.68
[Abstract]:Bicycle is one of the most representative industrial products in western capitalist countries in the 19th century. France, as the origin of global commercialization, has issued a large number of commercial posters, a popular advertising carrier, with the help of lithography in the printing and publishing industry. The advertisement of the French bicycle poster during this period adopted many distinct and different images of women. While creating a capitalist economic myth, it also really presented the reality of the French women's affirmative power and liberation movement in the second half of the 19th century. Meaning and limitation.
【作者單位】： 中國人民大學外國語學院;
【基金】：中國人民大學科學研究基金(中央高�；究蒲袠I(yè)務費專項資金資助)“19世紀巴黎城市生活文化研究”(項目編號:17XNF031)的成果
【分類號】：C913.68
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