【摘要】：CATI是英文Computer Assisted Telephone Investigation的縮寫(xiě)，在統(tǒng)計(jì)調(diào)查行業(yè)特指計(jì)算機(jī)輔助電話(huà)調(diào)查。作為一種調(diào)查方法及其支持系統(tǒng)，CATI在國(guó)外普遍應(yīng)用于民意調(diào)查。而在國(guó)內(nèi)，CATI應(yīng)用則剛剛起步。黑龍江省社情民意調(diào)查中心（以下簡(jiǎn)稱(chēng)省民調(diào)中心）是一家剛剛成立不久的政府民調(diào)機(jī)構(gòu)，主要業(yè)務(wù)是應(yīng)用CATI開(kāi)展民意調(diào)查。省民調(diào)中心在CATI應(yīng)用上雖然取得了一些成績(jī)，但CATI應(yīng)用面臨的阻力日益凸顯，機(jī)構(gòu)的發(fā)展和為政府決策服務(wù)的能力受到制約。因此，CATI應(yīng)用研究成為省民調(diào)中心當(dāng)前的首要課題，這對(duì)省民調(diào)中心確立民調(diào)權(quán)威地位，拓展CATI應(yīng)用業(yè)務(wù)，提高服務(wù)政府決策的能力，都具有十分重要的意義。 本文基于CATI應(yīng)用的相關(guān)理論，針對(duì)省民調(diào)中心CATI應(yīng)用的現(xiàn)狀進(jìn)行了全面、系統(tǒng)的分析，揭示了省民調(diào)中心CATI應(yīng)用中存在的問(wèn)題主要是CATI可信度受到質(zhì)疑、CATI應(yīng)用創(chuàng)新不足、CATI機(jī)構(gòu)吸引力不強(qiáng)等，致使省民調(diào)中心CATI應(yīng)用面臨巨大阻力。針對(duì)省民調(diào)中心CATI應(yīng)用中存在的主要問(wèn)題，本文從經(jīng)驗(yàn)借鑒、主管部門(mén)支持、人才配備、項(xiàng)目帶動(dòng)等幾個(gè)方面分析了問(wèn)題的成因，并借鑒國(guó)內(nèi)外先進(jìn)經(jīng)驗(yàn)，結(jié)合省民調(diào)中心民意調(diào)查工作實(shí)際情況，從CATI質(zhì)量控制、CATI應(yīng)用拓展、CATI機(jī)構(gòu)吸引三個(gè)角度提出了省民調(diào)中心推進(jìn)CATI應(yīng)用的具體策略。為保證省民調(diào)中心CATI應(yīng)用策略的有效實(shí)施，本文還從政策法規(guī)保障、內(nèi)外智力支持、社會(huì)公眾引導(dǎo)三個(gè)方面提出了保障措施。 本文的研究突出適用性和可行性，通過(guò)省民調(diào)中心CATI應(yīng)用的具體實(shí)例研究，，為我國(guó)各地政府民調(diào)機(jī)構(gòu)推進(jìn)CATI應(yīng)用提供有益的參考，從而有助于推動(dòng)我國(guó)社情民意調(diào)查機(jī)構(gòu)的整體發(fā)展。
[Abstract]:CATI is the abbreviation of Computer Assisted Telephone Investigation in the statistical survey industry, especially computer-assisted telephone survey. As a survey method and its supporting system, CATI is widely used in public opinion polls abroad. In China, CATI application is just beginning. Heilongjiang Provincial Social opinion Survey Center (hereinafter referred to as the provincial polling center) is a newly established government polling organization, the main business is the use of CATI to carry out public opinion polls. Although the provincial polling center has made some achievements in the application of CATI, the resistance to the application of CATI is increasingly prominent, and the development of the organization and the ability to serve the government decision-making are restricted. Therefore, the research of CATI application has become the most important subject of provincial polling center, which is of great significance to establish the authoritative status of public opinion polls, expand the application of CATI, and improve the ability of serving government decision-making. Based on the relevant theory of CATI application, this paper makes a comprehensive and systematic analysis on the current situation of CATI application in provincial polling center, and reveals that the main problems in the application of CATI in provincial polling center are that the credibility of CATI is questioned, and the innovation of CATI application is insufficient. CATI institutions are not attractive, resulting in the provincial polling center CATI application faces great resistance. In view of the main problems existing in the application of CATI in provincial polling center, this paper analyzes the causes of the problems from several aspects, such as experience reference, support from competent departments, talent allocation, project driving and so on, and draws lessons from advanced experience at home and abroad. Combined with the actual situation of public opinion survey in provincial polling center, the author puts forward the concrete strategy of promoting the application of CATI in provincial polling center from three angles: CATI quality control, CATI application expansion and CATI organization attraction. In order to ensure the effective implementation of the CATI application strategy in provincial polling center, this paper also puts forward the safeguard measures from three aspects: policy and law guarantee, internal and external intellectual support, and social public guidance. The research of this paper highlights the applicability and feasibility, through the provincial polling center CATI application of the specific case study, for the local governments in China to promote the CATI application of public opinion polls to provide a useful reference. This will help to promote the overall development of our country's public opinion survey institutions.
【學(xué)位授予單位】：哈爾濱工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類(lèi)號(hào)】：C811;D630

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