【摘要】：伴隨著經(jīng)濟(jì)的快速發(fā)展，環(huán)境污染問題越來越嚴(yán)重。為了實(shí)現(xiàn)可持續(xù)發(fā)展，這就要求我們?cè)诎l(fā)展低碳經(jīng)濟(jì)的同時(shí)也要低碳消費(fèi)。由于我國人口多，階層群體多，在選取研究對(duì)象的消費(fèi)行為進(jìn)行研究時(shí)，若代表性及影響力較好，則可以促進(jìn)居民低碳消費(fèi)模式的構(gòu)建。而大學(xué)生作為社會(huì)的中堅(jiān)力量，對(duì)未來的消費(fèi)趨勢(shì)有重大影響，所以本文以沈陽市大學(xué)生這一特殊群體為研究對(duì)象，，分析影響大學(xué)生低碳消費(fèi)行為的主要因素，針對(duì)大學(xué)生低碳消費(fèi)中存在的問題提出建議，目的是為引導(dǎo)大學(xué)生低碳消費(fèi)及其它群體階層的低碳消費(fèi)行為提供借鑒，為我國解決環(huán)境問題，加快構(gòu)建低碳消費(fèi)模式提供依據(jù)。 本文首先闡述了低碳經(jīng)濟(jì)、低碳消費(fèi)的內(nèi)涵及經(jīng)濟(jì)學(xué)、統(tǒng)計(jì)學(xué)等學(xué)科對(duì)消費(fèi)行為學(xué)的理論研究；然后對(duì)大學(xué)生消費(fèi)行為進(jìn)行問卷調(diào)查，依據(jù)所得數(shù)據(jù)對(duì)其現(xiàn)狀進(jìn)行分析，再運(yùn)用比較靜態(tài)分析法將低碳消費(fèi)納入到成本收益理論、生產(chǎn)函數(shù)，消費(fèi)均衡等經(jīng)濟(jì)模型中對(duì)大學(xué)生低碳消費(fèi)行為的影響因素進(jìn)行理論分析；最后提出大學(xué)生低碳消費(fèi)行為模型，用逐步多元回歸法、方差分析等統(tǒng)計(jì)方法對(duì)大學(xué)生低碳消費(fèi)行為的影響因素進(jìn)行實(shí)證分析，得出本文結(jié)論：個(gè)人特征因素（從眾心理，社會(huì)責(zé)任感，個(gè)人消費(fèi)觀，低碳消費(fèi)知識(shí)）和人口統(tǒng)計(jì)因素（性別，每月可支配收入）對(duì)大學(xué)生低碳消費(fèi)有正向影響，且個(gè)人特征因素的影響作用要強(qiáng)于人口統(tǒng)計(jì)因素。 文章最后根據(jù)存在的問題，提出引導(dǎo)大學(xué)生低碳消費(fèi)的對(duì)策建議：一是要營造良好的低碳消費(fèi)環(huán)境；二是要加強(qiáng)低碳消費(fèi)的理念；三是要加強(qiáng)社會(huì)責(zé)任感的培養(yǎng)；最后要提高大學(xué)生的低碳環(huán)保知識(shí)。 由于本人水平有限，本次的研究工作還有很多不足之處：一是直接選取樣本容量，并沒有通過抽樣方法進(jìn)行計(jì)算；二是由于各因素的影響，樣本量不足夠多，調(diào)查結(jié)果可能會(huì)有所偏倚。所以本文旨在拋磚引玉，希望得到理論界同仁的指正。
[Abstract]:With the rapid development of economy, the problem of environmental pollution is becoming more and more serious. In order to achieve sustainable development, this requires us to develop low carbon economy and low carbon consumption at the same time. Because our country has a large population and many stratum groups, if the representative and influence is good, it can promote the construction of the low carbon consumption pattern of the residents when we choose the consumer behavior of the research object to carry on the research. As the backbone of the society, college students have a great influence on the consumption trend in the future, so this paper takes Shenyang University students as the research object, and analyzes the main factors that affect the low-carbon consumption behavior of college students. In order to guide college students' low-carbon consumption and other groups of low-carbon consumption behavior, to provide reference for solving environmental problems and speeding up the construction of low-carbon consumption patterns in our country, this paper puts forward some suggestions on the problems of college students' low carbon consumption. The purpose of this paper is to provide a basis for guiding college students' low carbon consumption and other groups' low-carbon consumption behavior. This paper first expounds the connotation of low carbon economy, low carbon consumption and the theoretical research of consumer behavior in economics and statistics. Then the author carries on the questionnaire survey to the university student's consumption behavior, carries on the analysis to its present situation according to the data, then uses the comparative static analysis method to bring the low carbon consumption into the cost benefit theory, the production function. In the economic model such as consumption equilibrium, the factors influencing the low-carbon consumption behavior of college students are theoretically analyzed. Finally, the paper puts forward the model of college students' low carbon consumption behavior, and makes an empirical analysis of the influencing factors of college students' low carbon consumption behavior by means of stepwise multivariate regression method and variance analysis. Social responsibility, personal consumption view, low carbon consumption knowledge) and demographic factors (sex, monthly disposable income) have a positive impact on low carbon consumption of college students, and the effect of individual characteristics is stronger than that of demographic factors. Finally, according to the existing problems, the paper puts forward the countermeasures and suggestions to guide college students' low-carbon consumption: first, to create a good low-carbon consumption environment; second, to strengthen the concept of low-carbon consumption; third, to strengthen the cultivation of social responsibility; Finally, we should improve college students' knowledge of low carbon environmental protection. Because of my limited level, there are many shortcomings in this research work: first, the sample size is directly selected, and not calculated by sampling method; Second, because of the influence of various factors, sample size is not enough, the survey results may be biased. Therefore, this paper is intended to throw a brick to attract jade, hope to get the correction of colleagues in the field of theory.
【學(xué)位授予單位】：遼寧大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：C913.3;C912.68

【參考文獻(xiàn)】

相關(guān)期刊論文 前6條

1 巢桂芳;;關(guān)于提高低碳經(jīng)濟(jì)意識(shí)、創(chuàng)導(dǎo)低碳消費(fèi)行為的調(diào)查與研究[J];經(jīng)濟(jì)研究導(dǎo)刊;2010年31期

2 王蕾;;低碳經(jīng)濟(jì)背景下大學(xué)生的“低碳生活”[J];職業(yè)教育研究;2010年S1期

3 劉東梅;雷虹艷;;大學(xué)生綠色消費(fèi)觀培養(yǎng)研究[J];學(xué)理論;2011年25期

4 王建明;賀愛忠;;消費(fèi)者低碳消費(fèi)行為的心理歸因和政策干預(yù)路徑:一個(gè)基于扎根理論的探索性研究[J];南開管理評(píng)論;2011年04期

5 王建明;徐振宇;;城市年輕人低碳消費(fèi)意識(shí)與行為及其影響因素:杭州市下沙高教園區(qū)的調(diào)查[J];未來與發(fā)展;2010年12期

6 陳柳欽;;可持續(xù)低碳消費(fèi)的實(shí)現(xiàn)途徑[J];理論學(xué)習(xí);2010年08期

本文編號(hào)：2368419